English Research

Once you learn how to use them, controlling people's minds will be that easy. Do you struggle to get people to listen to you, to have them comply with instructions and requests? Do you always use the same common words that everyone else is using? Are you paying any attention to the words that you choose? Imagine yourself flowing with powerful words: you just can't help it, it's almost automatic.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Your Story Matters presents a dynamic and spiritually formative process for understanding and redeeming the past in order to live well in the present and into the future. Leslie Leyland Fields has used and taught this practical and inspiring writing process for decades, helping people from all walks of life to access memory and sift through the truth of their stories. This is not just a book for writers. Each one of us has a story, and understanding God's work in our stories is a vital part of our faith.

Steve Almond shares the insights gleaned from three decades as a beloved teacher and mentor, and a considerably less-beloved literary rabble rouser. His tone is irreverent. His ideas are iconoclastic. And his approach is stubbornly, radically, empathic. The goal is to explode the well-meaning but misguided myths that hold us back from writing our deepest and most honest work, to awaken the joys of storytelling while also confronting how grueling the process can be.

Go to the heart of your world and build it well! Memorable world-building enhances story, attracts readers and listeners, and sells books and audiobooks! Find the core of your science fiction or fantasy people and instill your narrative with universal themes and concepts derived from real-world cultures. World-Building from the Inside Out challenges you to go deep and build fantastical worlds that truly bring your story to life!

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Edited and annotated by H. L. M., this is a selection from his out-of-print writings. They come mostly from books - the six installments of the Prejudices series, A Book of Burlesques, In Defense of Women, Notes on Democracy, Making a President, A Book of Calumny, Treatise on Right and Wrong - but there are also magazine and newspaper pieces that never got between covers (from the American Mercury, the Smart Set, and the Baltimore Evening Sun) and some notes that were never previously published at all.

If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with - not just shaping their experiences, but also shaping their memories.

On Becoming a Novelist contains the wisdom accumulated during John Gardner's distinguished twenty-year career as a fiction writer and creative writing teacher. With elegance, humor, and sophistication, Gardner describes the life of a working novelist; warns what needs to be guarded against, both from within the writer and from without; and predicts what the writer can reasonably expect and what, in general, he or she cannot.

Erin Arvedlund, the financial reporter who questioned the amazing returns of Bernie Madoff's hedge funds way back in 2001, traces the life of the infamous swindler and addresses the tough questions surrounding the collapse of his Ponzi scheme.

Fishers of Men is the true account of secret operations in Northern Ireland carried out by the British Army's most clandestine unit. It tells the unique story, through Rob Lewis' own extraordinary experiences, of an essential instrument in the fight against terrorism, that of covert intelligence gathering. The men and women who work in this field are a special breed who undertake hazardous risks with unflinching tenacity and professionalism - the price of negligence is high and the need for secrecy must be preserved even at the expense of personal relationships.

Technical Writing For Dummies is a master class on how to build a career writing user manuals, e-learning, streaming, simulations, and more. Whether you're new to the field, a seasoned professional, or a technical person who needs to write, this guide arms you with the skills you need to cash in on this flourishing world of technical writing. As a tech writer, you'll need a robust skillset that allows you to offer clear and concise documentation for just about anything. This new edition of Technical Writing For Dummies—updated for today's tech writing advances—can get you there.

Hart covers what writers in this genre need to know, from understanding story theory and structure, to mastering point of view and such basic elements as scene, action, and character, to drafting, revising, and editing work for publication. Revealing the stories behind the stories, Hart brings listeners into the process of developing nonfiction narratives by sharing tips, anecdotes, and recommendations he forged during his decades-long career in journalism.

As the author of 24 novels, Elizabeth George is one of the most successful - and prolific - novelists today. In Mastering the Process, George offers listeners a master class in the art and science of crafting a novel. This is a subject she knows well, having taught creative writing both nationally and internationally for over 30 years. Drawing from her personal photos, early notes, character analyses, and rough drafts, George shows us every stage of how she wrote her novel Careless in Red.

We’re looking forward to guiding you through what we know can be a rather overwhelming experience—but with the right knowledge and chutzpah you’ll see that self-publishing is one of the most thrilling and meaningful journeys a writer can take. I’m Janita, and I’m going to teach you the lessons I’ve learned over the past ten years in the independent publishing industry.

With so many excellent writing guides lining bookstore shelves, it can be hard to know where to look for the best advice. Should you go with Natalie Goldberg or Anne Lamott? Maybe William Zinsser or Stephen King would be more appropriate. Then again, what about the classics - Strunk and White, or even Aristotle himself? In Murder Your Darlings, Roy Peter Clark, who has been a beloved and revered writing teacher to children and Pulitzer Prize winners alike for more than 30 years, has compiled a remarkable collection of more than 100 of the best writing tips.

Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability.

In their 2014 best seller, Write. Publish. Repeat, authors Platt and Truant told a generation of indies the path to self-publishing success. In this long-awaited follow-up, they'll tell you what they've learned since, plus all the fiction-specific stuff they didn't include the first time around.

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

Armed with unprecedented access to Edison's workshop diaries, notebooks, and letters, Israel brings fresh insights into how the inventor's creative mind worked. For the first time, much attention is devoted to his early family life in Ohio and Michigan, where the young Edison honed his entrepreneurial sense and eye for innovation as a newsstand owner and editor of a weekly newspaper. These experiences underscore the inventor's later successes with new resonance and pathos.