English Theory

Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.

Learn to get the most out of therapy to unlock your best self. Millions of Americans will go to therapy this year, but veteran psychotherapist Gary Trosclair believes the vast majority of them will start the process with little to no sense of how to best use their sessions to achieve their goals. Recent research has identified effective client participation as one of the most crucial factors in successful therapy.

As World War II came to an end, General George Marshall was renowned as the architect of Allied victory. Set to retire, he instead accepted what he thought was a final mission - this time not to win a war, but to stop one. Across the Pacific, conflict between Chinese Nationalists and Communists threatened to suck in the United States and escalate into revolution. His assignment was to broker a peace, build a Chinese democracy, and prevent a Communist takeover, all while staving off World War III.

Angered by assaults on a nation he knows and admires, the distinguished French intellectual Jean-Francois Revel has come to America's defense in Anti-Americanism, a biting and erudite book that, paradoxically, given his country's especially vehement attack on the U.S., spent several weeks last year at the top of France's best seller list.

Proud and talented, history now remembers this conflicted man solely through the lens of his last desperate act of treason. Yet the fall of Benedict Arnold remains one of the Revolutionary period's great puzzles. Why did a brilliant military commander, who repeatedly risked his life fighting the British, who was grievously injured in the line of duty, and fell into debt personally funding his own troops, ultimately became a traitor to the patriot cause?

In just 1,337 words, the Declaration of Independence changed the world, but curiously it is now rarely read from start to finish, much less understood. Unsettled by this, Danielle Allen read the text quietly with students and discovered its animating power. "Bringing the analytical skills of a philosopher, the voice of a gifted memoirist, and the spirit of a soulful humanist to the task, Allen manages to find new meaning in Thomas Jefferson' s understanding of equality," says Joseph J. Ellis about Our Declaration.

The divide between the digital and the real world no longer exists: we are connected all the time. How do we find out who we are within this digital era? Where do we create the space to explore our identity? How can we come together and create solidarity? The glitch is often dismissed as an error, a faulty overlaying, but, as Legacy Russell shows, liberation can be found within the fissures between gender, technology and the body that it creates.

This sweeping book is a systematic treatment of the historic transformation of the West from limited monarchy to unlimited democracy. Revisionist in nature, it reaches the conclusion that monarchy, with all its failings, is a lesser evil than mass democracy but outlines deficiencies in both as systems of guarding liberty.

It’s January 2, 1960: the day that Massachusetts Senator John F. Kennedy declared his candidacy; and with this opening scene, Chris Wallace offers listeners a front-row seat to history. From the challenge of primary battles in a nation that had never elected a Catholic president, to the intense machinations of the national conventions—where JFK chose Lyndon B. Johnson as his running mate over the impassioned objections of his brother Bobby—this is a nonfiction political thriller filled with intrigue, cinematic action, and fresh reporting.

For all of neuroscience's advances, we've made little progress on its biggest question: How do simple cells in the brain create intelligence? Jeff Hawkins and his team discovered that the brain uses map-like structures to build a model of the world - not just one model, but hundreds of thousands of models of everything we know. This discovery allows Hawkins to answer important questions about how we perceive the world, why we have a sense of self, and the origin of high-level thought.

Man and His Symbols owes its existence to one of Jung's own dreams. The great psychologist dreamed that his work was understood by a wide public, rather than just by psychiatrists, and therefore he agreed to write and edit this fascinating book. Here, Jung examines the full world of the unconscious, whose language he believed to be the symbols constantly revealed in dreams.

When asked to explain Relativity simply, Albert Einstein himself once joked, “Put your hand on a hot stove for a minute, and it seems like an hour. Sit with a pretty girl for an hour, and it seems like a minute. That's Relativity.” But when most normal people without advanced training attempt to study the subject seriously, they’re quickly weighed down by the mathematics…

In IRREPLACEABLE, you will discover techniques to boost your career using AI—without losing your job to automation; secrets to unlocking your uniquely human abilities—ones AI can never replicate; counterintuitive methods to raise Future-ready children; strategies to avoid falling into the "AI Obesity" trap; and blueprints for leveraging AI to turn your company into an unstoppable force of innovation.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

In most accounts of the origins of money, we are offered pleasant tales in which it arises to the mutual benefit of all parties as a result of barter. In this groundbreaking study David McNally reveals the true story of money's origins and development as one of violence and human bondage. Money's emergence and its transformation are shown to be intimately connected to the buying and selling of slaves and the waging of war.

New York Times best-selling psychologist Dr. Meg Jay uses real stories from real lives to provide smart, compassionate, and constructive advice about the crucial (and difficult) years we cannot afford to miss.

Many people believe that, at its core, biological sex is a fundamental, diverging force in our development. According to this familiar story, differences between the sexes are shaped by past evolutionary pressures - women are more cautious and parenting-focused, men seek status to attract more mates - re-created in each generation by sex hormones and male and female brains. This, in turn, is the basis of supposedly entrenched inequalities in our modern societies.

Russell Kirk has ingeniously combined into a living whole the private Burke and the public Burke. He gives us a fresh assessment of Burke, a statesman enjoying even greater influence today than in his own time. He lucidly unfolds Burke's philosophy, showing how it revealed itself in concrete historical situations in the 18th century and how Burke, through his philosophy, "speaks to our age".

Academics, journalists, and popular historians agree: our greatest presidents are the ones who confronted a national crisis and mobilized the entire nation to face it. That’s the conventional wisdom. The chief executives who are celebrated in textbooks and placed in the top echelon of presidents in surveys of experts are the bold leaders - the Woodrow Wilsons and Franklin Roosevelts - who reshaped the United States in line with their grand “vision” for America. Unfortunately, along the way, these “great” presidents inevitably expanded government - and shrank our liberties.

Twenty-five years ago, Neil Howe and the late William Strauss dazzled the world with a provocative new theory of American history. Looking back at the last 500 years, they’d uncovered a distinct pattern: modern history moves in cycles, each one lasting roughly 80 to 100 years, the length of a long human life, with each cycle composed of four eras—or “turnings”—that always arrive in the same order and each last about 25 years. The last of these eras—the fourth turning—was always the most perilous, a period of civic upheaval and national mobilization.