English Theory

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

Germany's financial collapse in the summer of 1931 was one of the biggest economic catastrophes of modern history. It led to a global panic, brought down the international monetary system, and turned a worldwide recession into a prolonged depression. Hitler managed to profit from the crisis, because he had been the most vocal critic of the reparation regime. As the financial system collapsed, his relentless attacks against foreign creditors and the alleged complicity of the German government resonated more than ever with the electorate.

In this magnificent biography, the Pulitzer Prize–winning author of American Lion and Franklin and Winston brings vividly to life an extraordinary man and his remarkable times. Thomas Jefferson: The Art of Power gives us Jefferson the politician and president, a great and complex human being forever engaged in the wars of his era.

Faced with the ceaseless stream of news about war, crime, and terrorism, one could easily think we live in the most violent age ever seen. Yet as New York Times bestselling author Steven Pinker shows in this startling and engaging new work, just the opposite is true: violence has been diminishing for millennia and we may be living in the most peaceful time in our species's existence.

Most history is hierarchical: it's about emperors, presidents, prime ministers, and field marshals. It's about states, armies, and corporations. It's about orders from on high. Even history "from below" is often about trade unions and workers' parties. But what if that's simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change?

Totalitarianism is not a coincidence and does not form in a vacuum. It arises from a collective psychosis that has followed a predictable script throughout history. In The Psychology of Totalitarianism, world-renowned Professor of Clinical Psychology Mattias Desmet deconstructs the societal conditions that allow this collective psychosis to take hold. By looking at our current situation and identifying the phenomenon of “mass formation”—a type of collective hypnosis—he clearly illustrates how close we are to surrendering to totalitarian regimes.

Liberty is hardly the "natural" order of things. In most places and at most times, the strong have dominated the weak and human freedom has been quashed by force or by customs and norms. Either states have been too weak to protect individuals from these threats or states have been too strong for people to protect themselves from despotism. Liberty emerges only when a delicate and precarious balance is struck between state and society.

One of the very best scientific predictors for how any child turns out - in terms of happiness, academic success, leadership skills, and meaningful relationships - is whether at least one adult in their life has consistently shown up for them. In an age of scheduling demands and digital distractions, showing up for your child might sound like a tall order. But as best-selling authors Daniel Siegel and Tina Payne Bryson reassuringly explain, it doesn’t take a lot of time, energy, or money. Instead, showing up means offering a quality of presence.

Ever since its first publication in 1992, The End of History and the Last Man has provoked controversy and debate. Francis Fukuyama's prescient analysis of religious fundamentalism, politics, scientific progress, ethical codes, and war is as essential for a world fighting fundamentalist terrorists as it was for the end of the Cold War. Now updated with a new afterword, The End of History and the Last Man is a modern classic.

Virtually all human societies were once organized tribally, yet over time most developed new political institutions which included a central state that could keep the peace and uniform laws that applied to all citizens. Some went on to create governments that were accountable to their constituents. We take these institutions for granted, but they are absent or are unable to perform in many of today’s developing countries—with often disastrous consequences for the rest of the world.

An unimpeachable classic work in political philosophy, intellectual and cultural history, and economics, The Road to Serfdom has inspired and infuriated politicians, scholars, and the public for half a century. Originally published in 1944 - when Eleanor Roosevelt supported the efforts of Stalin, and Albert Einstein subscribed lock, stock, and barrel to the socialist program - The Road to Serfdom was seen as heretical for its passionate warning against the dangers of state control over the means of production.

Tribalism is our most misunderstood buzzword. We’ve all heard pundits bemoan its rise, and it’s been blamed for everything from political polarization to workplace discrimination. But as acclaimed cultural psychologist and Columbia professor Michael Morris argues, our tribal instincts are humanity’s secret weapon. Ours is the only species that lives in tribes: groups glued together by their distinctive cultures that can grow to a scale far beyond clans and bands. Morris argues that our psychology is wired by evolution in three distinctive ways.

This book explores the evolutionary roots of loving our team and hating the enemy team, and why groupish caveman instincts linger in our minds today. It answers: If tribalism is hardwired into us, what changed in the last twenty years? How did partisanship get so loud, toxic, and obnoxious, and ruin last Thanksgiving? Finally, it says what we can do about it as individuals navigating relationships, and as society as a whole.

A chilling exposé of corporate corruption and government cover-ups, this account of a nationwide child-trafficking and pedophilia ring in the United States tells a sordid tale of corruption in high places. The scandal originally surfaced during an investigation into Omaha, Nebraska's failed Franklin Federal Credit Union that went beyond the Midwest, ultimately to Washington, DC.

If you read (or listen to) nothing else on artificial intelligence and machine learning, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization.

In the 1960s and early '70s, the most prominent, vocal cultural movement was the New Left: a movement that condemned America and everything it stood for: individualism, material wealth, science, technology, capitalism.

On the morning of April 26, 1986, Europe witnessed the worst nuclear disaster in history: the explosion of a reactor at the Chernobyl Nuclear Power Plant in Soviet Ukraine. Dozens died of radiation poisoning, fallout contaminated half the continent, and thousands fell ill. In Chernobyl, Serhii Plokhy draws on new sources to tell the dramatic stories of the firefighters, scientists, and soldiers who heroically extinguished the nuclear inferno. He lays bare the flaws of the Soviet nuclear industry....

At the height of the Cold War, JFK risked committing the greatest crime in human history: starting a nuclear war. Horrified by the specter of nuclear annihilation, Kennedy gradually turned away from his long-held Cold Warrior beliefs and toward a policy of lasting peace. But to the military and intelligence agencies in the United States, who were committed to winning the Cold War at any cost, Kennedy's change of heart was a direct threat to their power and influence.

ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it's asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you'll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You'll also explore the ethics of using AI-generated content for various purposes.

In The Tech Coup, Marietje Schaake explains how technology companies crept into nearly every corner of our lives and our governments. She takes us beyond the headlines to high-stakes meetings with human rights defenders, business leaders, computer scientists, and politicians to show how technologies have gone from being heralded as utopian to undermining the pillars of our democracies.