First Business

When Lynsi Snyder’s grandparents founded In-N-Out Burger in 1948, they built it with a passion for quality and service that Lynsi embraced at a young age. After starting as a store associate at age seventeen, she then worked in other departments, gaining firsthand experience with almost every aspect of the family business until she became president in 2010. She has led the company through explosive growth—today, there are three-hundred-ninety-two stores and counting—and is deeply committed to the well-being of the In-N-Out Burger family.

From a businessman who is extraordinarily humble yet is considered one of the world's most visionary, The First Billion Is the Hardest is both a riveting account of a life spent pulling off improbable triumphs and a report back from the front of the global energy and natural-resource wars - of vital interest to anyone who has a stake in America's future.

In his years as a professional ice-skater, Olympic Gold Medalist Scott Hamilton learned to embrace the mind-set of working hard to "beat" the competition. But it seems competition has gotten a bad rap these days. We've bought in to the belief that it is unfair to participants to rank performance. Yet competition is in fact a good thing because it's about working toward excellence. Finish First is a wake-up call for business leaders, entrepreneurs, spouses, parents, and even students to stop settling for mediocre and strive to go for the win.

The story revolves around Vince Steadfast, the newly named CEO of imaginary manufacturer Verity Glassworks, which has fallen on difficult times. Vince is hired to help the once iconic company return to its glory days, and he brings with him a parting gift from his mentor and former boss: a stunning crystal coffee cup from Verity's halcyon days. The cup turns out to be magic - truly - and helps him come to understand and reinvigorate the values that Verity has misplaced along the way.

You're smart. You graduated dental school. But running a business isn't something you just automatically know how to do. Things can get out of hand quickly. Drew Hinrichs, CPA, and Barbara Stackhouse, RDH, MEd, have adapted the core principles of Mike Michalowicz's book Profit First and customized them for dental practice businesses. Profit First for Dentists addresses the specific financial challenges dentists face in their businesses. Using true stories of their clients, they pull back the curtain and share the steps to creating a highly profitable practice.

Give your hard work a voice and amplify your impact by communicating in a way that makes people want to listen and respond—storytelling with you will help you do it.

Selling technology to businesses can be one of the most rewarding careers, but getting started can be hard. Most knowledge is gained through word of mouth, and it can take years to learn how to perform well and consistently hit your target. In this how-to guide, you'll be introduced to the "sales flywheel", where Charlie Cowan will share his 20 years of technology sales experience and walk you through the external and internal tasks that combine to deliver a successful sales process.

Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books.

In Leading Growth: The Proven Formula for Consistently Increasing Revenue, veteran B2B sales professional and coach Anthony Iannarino delivers an expert guide to enabling revenue growth in your sales team. In the book, you'll explore the fundamentals of organizational leadership, including vision, transformation, strategy, communication, and decision-making. You'll also define new frameworks for growth involving the people, planning, pipeline, and efficacy that make up your strategy.

As a 24-year-old line cook, Ellen Marie Bennett couldn't stand the kitchen staff’s poorly designed, cheaply made aprons. So when her head chef announced he was ordering a new batch, she blurted out, “Chef, I have an apron company” - even though she had no company, no business plan - just a glimmer of a design idea and a business license. Through hustle and a willingness to leap into the unknown, time and time again, she built that first order into a multi-million-dollar company called Hedley & Bennett.

Twenty years before the publication of his magnum opus Think and Grow Rich, Napoleon Hill was an instructor, philosopher, and writer at the George Washington Institute in Chicago, where he taught courses in advertising and sales. These rare, never-before-seen lectures were thought to be lost to history. Until now. Given exclusive access to the archives of the Napoleon Hill Foundation, Jeffrey Gitomer has unearthed Hill’s original course notes containing the fundamental beliefs in hard work and personal development that established Hill as a global leader of success and positive attitude.

This guide transcends the traditional book format, serving as your comprehensive mentor through the elaborate and challenging terrains of the PMP exam. Imbued with a solid study strategy, it pledges to demystify complex concepts, assist in applying essential project management principles practically, and instill a confident, exam-ready mindset.

The Man in the Arena offers the essence of John C. Bogle's thinking and the meaning of his life's work, which transformed individual investing to benefit tens of millions of investors. Through Bogle's own words - as well as the voices of others whose hearts and minds he touched - the book touches on topics he cares about most deeply: Vanguard, indexing, corporate governance, and a fiduciary society.

Right now in America, there are about two million homes with solar panels. Considering there are about 90 million single-family homes, that doesn’t seem like a lot. But consider this: We’re now on track to start adding a million new solar-powered systems each year. It’s taken a while to get here, but solar energy is increasingly becoming a popular option to power the home of the future.

“How much should I charge?!” It’s the question that confuses so many self-employed women. Millions of women do not understand how to price their services correctly—and end up undercharging and earning less than they deserve.

In 2013, Sheryl Sandberg’s Lean In became a massive cultural phenomenon and its title became an instant catchphrase for empowering women. The book soared to the top of best seller lists both nationally and internationally, igniting global conversations about women and ambition. Now, this enhanced edition provides the entire text of the original book updated with more recent statistics and features a passionate letter from Sandberg encouraging graduates to find and commit to work they love.

This is the memoir of James C. Hormel - a man who grew up feeling different not only because his family owned the Hormel “empire” and lived in a 26 bedroom house in a small Midwest town, but because he was gay at a time when homosexuality was not discussed or accepted. Outwardly he tried to live up to the life his father wanted for him - he was a successful professional, had married a lovely woman, and had children - but as volatile changes in the late 1960s impeded on the American psyche, Hormel realized that he could not hide his true self forever.

This book is created for you, hard-working father who works at a corporate American job to pay the bills. You long to support your family composing music for film, TV, and video games. You get no joy or fulfillment from your work...this is a safe, “real” job. You complain to your wife every night about how you long for the day when you can support your family composing music for film, TV, and video games.

Everything I Know About Lean I Learned in First Grade brings lean back to its original simplicity by showing how lean is alive in a first-grade classroom. The audiobook connects common lean tools to the broader lean journey, shows how to identify and eliminate waste, and aids the listener in seeing lean for what it truly is: a way to create a learning and problem-solving culture.

One L, Scott Turow's journal of his first year at law school and a best seller when it was first published in 1977, has gone on to become a virtual bible for prospective law students. Not only does it introduce with remarkable clarity the ideas and issues that are the stuff of legal education; it also brings alive the anxiety and competitiveness, with others and, even more, with oneself, that set the tone in this crucible of character building.