Fitness Business

Imagine if you had as much energy for your family at 8 p.m. as you have at the office at 8 a.m.? Whether or not you can hit a home run or run a marathon, this program will train you to perform at the highest possible levels in both your professional and family life.

The uncomfortable truth: The physical culture of much of the world has measurably eroded while the health and fitness field has managed its profit margins and delivered the illusion of rehabilitation and performance. The business of human movement has failed to manage its own downside. Gray Cook, co-founder of Functional Movement Systems, believes you can break that trend by asking better questions of yourself and those you help. The Business of Movement guides you in how to listen to what movement is telling you in health, wellness, fitness and performance.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Building a Badass Boutique - Your 10-Touch Journey to Designing a Fitness Studio That Rocks takes operators through the key areas of Purpose, Pain, Positioning, People, Programming, Place, Processes, Plan, Pace, and Polish. The 10 touchpoints are unpacked clearly and comprehensively, offering new lenses, and allowing you, the business owner, to establish authentic foundations that will set you up to optimize and scale. Emma Barry is a global fitness authority advising the sector’s fastest growing segments: boutique studios, budget clubs, and fit tech start-ups.

Become a personal trainer, they said! It'll be fun and easy, they said! Well they were half-right. Being a personal trainer is meaningful, valuable, and fun as hell. But becoming a personal trainer is also difficult and confusing. Find clarity and launch your career with this step-by-step guide to a life in fitness. Using her signature wit and irreverent, no-nonsense attitude, Mia leads you on a journey through the world of wellness.

Own Your Glow is an inspirational, actionable, and wildly enriching companion for change. Celebrity wellness and lifestyle guru Latham Thomas provides soulful principles that offer an illuminated path for examining life’s challenges, helping you curate your path to greatness, while embracing your uniquely feminine attributes. Packed with rituals, meditations, and snackable lifestyle tips, Thomas provides a clear framework for harnessing your passion, developing spiritual fitness, and embracing true vulnerability.

In our frenetic world, trying to balance the scales of diet, exercise, and stress can feel impossible. But it’s not as hard as you think. Living a happier, healthier life isn’t as complicated as you believe. This audiobook will help you take charge of your life and realize your full potential. Among the several things you will discover in this audiobook: Balance your emotions, optimize your relationships, learn about the benefits of whole foods diet - what to eat for better mental and physical health, embrace life, be a better person, and radiate wellness inside out!

To perform better in any situation - in your career, hobbies, relationships, or in any facet of your life - it is critical to develop psychological skills, which, just like physical abilities, can be taught, learned, and practiced. Both as individuals and as groups, we can tone these psychological skills and use them to heighten awareness, foster talents and technical abilities, and reach peak performance. Mental preparedness and psychological awareness are the keys to thriving in any environment.

Many yoga teachers are great at teaching but often struggle with the business of yoga. Finding a balance between sharing yoga with the world and running an ethical business can be challenging. The Yogi Entrepreneur is the definitive manual on starting and growing a yoga business. Whether you are an established teacher looking to expand your student base, a new teacher fresh out of yoga teacher training, or simply considering signing up for your first yoga certification course - this book is for you.

It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.

You are about to discover how to achieve a lifestyle you have always wanted and create a new, stronger version of yourself. You see, it's always a lack of emotional fitness and low self-esteem that are the reasons why even smart, competent and talented people are not able to achieve a satisfying life, a life that should easily be possible for them.

Part manifesto, part whispered wake-up call, The Healthy Deviant is a modern-day survival guide for being a healthy person in a predominantly unhealthy world. If you are finding health-improvement to be a challenging quest, you are not alone. Drawing on more than two decades of scientific insight and real-life wisdom, award-winning health journalist Pilar Gerasimo shares the unlikely means by which a small but growing number of healthy outliers are managing to pull off the seemingly impossible.

Our summer lotion guide is a complete recipes book for those who only want lightweight lotions for home or for their market tables. All 25 Recipes in this publication are light weight lotions for day wear or warm weather wear.

Yoga Business Mastery is a practical guide to the business side of teaching yoga. You’ll learn the mindset, positioning, sales, pricing, and packaging strategies needed to launch or expand your career. If you’re serious about turning your passion into a sustainable lifestyle, this book offers insider knowledge that will increase both your income and your impact.

When Canadian researcher Dr. Christopher Charles was studying the devastation caused by iron deficiency in impoverished populations in Southeast Asia, he discovered an innovative way to help people get iron into their diets: place an iron ingot right into their cooking pots. Dr. Gavin Armstrong, a biomedical scientist and entrepreneur, built upon Charles’s findings to develop, manufacture, and distribute that ingot, which became the Lucky Iron Fish, a cost-effective solution to iron deficiency.

Most books on coaching and business focus on surface-level actions like list building, client generation, and marketing. This book, however, recognizes that unless you address the deepest, most unconscious “shadow” layers of your operating system, you will self-sabotage your growth at every level. Your shadow is composed of your fears, old trauma, and insecurities. It’s the reason why most business owners struggle to stand out, attract ideal clients, and create consistent revenue.

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help other gym owners build happier lives. Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts, and more interviews than he can recall, Chris shares his best lessons in the second edition of Two-Brain Business.

Christmas Abbott knows the importance of a badass lifestyle - physically, mentally, and spiritually. The key is balance: using essential daily practices for the mind, body, and soul. The Badass Life is her monthlong program based on building positive daily habits, to help you achieve a higher quality of life and a heightened sense of self-worth.

The most important purpose for any business is marketing and selling, which many people fail to realize. You cannot just place your advertisements periodically. It is an ongoing process. You always have to think of new and innovative promotional ideas, advertisements, slogans, and campaigns.

The best salesmen in the world aren't salesmen at all. They're helpers.