Fitness Business

Yoga Business Mastery is a practical guide to the business side of teaching yoga. You’ll learn the mindset, positioning, sales, pricing, and packaging strategies needed to launch or expand your career. If you’re serious about turning your passion into a sustainable lifestyle, this book offers insider knowledge that will increase both your income and your impact.

Building a Badass Boutique - Your 10-Touch Journey to Designing a Fitness Studio That Rocks takes operators through the key areas of Purpose, Pain, Positioning, People, Programming, Place, Processes, Plan, Pace, and Polish. The 10 touchpoints are unpacked clearly and comprehensively, offering new lenses, and allowing you, the business owner, to establish authentic foundations that will set you up to optimize and scale. Emma Barry is a global fitness authority advising the sector’s fastest growing segments: boutique studios, budget clubs, and fit tech start-ups.

The uncomfortable truth: The physical culture of much of the world has measurably eroded while the health and fitness field has managed its profit margins and delivered the illusion of rehabilitation and performance. The business of human movement has failed to manage its own downside. Gray Cook, co-founder of Functional Movement Systems, believes you can break that trend by asking better questions of yourself and those you help. The Business of Movement guides you in how to listen to what movement is telling you in health, wellness, fitness and performance.

Fitness coaching is more than just a job. It is a true vocation that allows you to accompany people towards a better version of themselves, both physically and mentally. Becoming a fitness coach is of course learning how to create effective programs, but it is also understanding human psychology, inspiring your clients and building a career that combines passion and success. If you have opened this book, it is because you feel this calling: to help others achieve their physical goals, to bring a real change in their lives and, at the same time, to build a rewarding and prosperous career.

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help other gym owners build happier lives. Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts, and more interviews than he can recall, Chris shares his best lessons in the second edition of Two-Brain Business.

Sought-after speaker and writer Rabbi Daniel Lapin delivers an inspiring and insightful discussion of how to bring joy and confidence to all of life's many challenges. Rabbi Lapin introduces you to his unique 5F system, weaving together family, faith, finance, friendship, and fitness. He demonstrates how to organize your life so that you're not neglecting one area to achieve success and connection in another.

Legendary magician Penn Jillette was approaching his 60th birthday. Topping 330 pounds and saddled with a systolic blood pressure reading over 200, he knew he was at a dangerous crossroads: If he wanted to see his small children grow up, he needed to change. And then came Crazy Ray. A former NASA scientist and an unconventional, passionate innovator, Ray Cronise saved Jillette's life with his wild "potato diet". Outspoken, frank, and bitingly clever, Presto is an incisive, rollicking listen.

Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love.

Many yoga teachers are great at teaching but often struggle with the business of yoga. Finding a balance between sharing yoga with the world and running an ethical business can be challenging. The Yogi Entrepreneur is the definitive manual on starting and growing a yoga business. Whether you are an established teacher looking to expand your student base, a new teacher fresh out of yoga teacher training, or simply considering signing up for your first yoga certification course - this book is for you.

Get Rich with Personal Training, is a fast, simple to read and novel approach to creating a personal training business, that is not only sustainable, but also brings in some serious cash. If you are tired of hearing "Just walk the floor and talk to people" as advice from other personal trainers, and would like to know what actually works, then this is the book for you.

A detailed blueprint of exactly what to change for the biggest impact, The Health Habit is a researched framework of 27 of the most important habits a human can ever have. It starts from the morning, to what you eat, how you think, how you plan, how you sleep, and everything else. Learn how to make it painless and sustainable, and it will follow you for the rest of your life.

We all know the benefits of healthy eating, but in practice, it’s often just not compatible with a busy, working lifestyle. But what if that didn’t have to be the case? Productivity and nutrition experts Graham Allcott and Colette Heneghan present a new way to think about what you eat: the Productivity Ninja way.

To keep doing what you love, you need to maintain your own systems, not just the ones you write code for. Regular exercise and proper nutrition help you learn, remember, concentrate, and be creative - skills critical to doing your job well. Learn how to change your work habits, master exercises that make working at a computer more comfortable, and develop a plan to keep fit, healthy, and sharp for years to come.

Do you feel like your coaching sessions are just going in circles after trying your best to help your clients change but getting nowhere? Have you ever felt like there must be a more effective way to empower your clients to embrace change and achieve remarkable results? You’ve got the certifications, the right gear, and even the perfect ambiance in your coaching space. But something's missing… Your clients listen but don't seem to move forward. It's like watching a car stuck in the mud — lots of effort, but no progress.

Coach your clients to sky-high success by using the power of motivational interviewing, plus a bonus offer included.

As a therapist, Joyce Marter noticed an extraordinary trend: as her clients improved their mental health, they leveled up in other areas of their lives. They received raises, they got promotions, and some even started their own business. This epiphany led her to develop an insightful and ingenious process for releasing limiting habits and beliefs so you can begin your journey to freedom and prosperity. Here, Joyce shares the culmination of her life’s work as the go-to expert on the “Psychology of Success”—a proven method to help you improve your financial well-being.

The most important purpose for any business is marketing and selling, which many people fail to realize. You cannot just place your advertisements periodically. It is an ongoing process. You always have to think of new and innovative promotional ideas, advertisements, slogans, and campaigns.

Most books on coaching and business focus on surface-level actions like list building, client generation, and marketing. This book, however, recognizes that unless you address the deepest, most unconscious “shadow” layers of your operating system, you will self-sabotage your growth at every level. Your shadow is composed of your fears, old trauma, and insecurities. It’s the reason why most business owners struggle to stand out, attract ideal clients, and create consistent revenue.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Start your own gym, build a profitable business from scratch, and start changing lives. You have a passion for fitness and helping others achieve their goals. But you’re also stuck working for someone else or living paycheck to paycheck after each training session. Luckily, the combination of hard-won secrets to success and one man’s story of strength offers you a blueprint for building a thriving fitness business from scratch.