Future Business

Since the start of the advertising industry in the 19th century, it has been about telling. Now, thanks to the social media and digital revolution, everyone has a voice. Welcome to the decade of do - a new era for marketing and communications. It’s a time when people, brands, and organizations are taking on the world’s problems and trying to solve them. This book looks at why this is happening, the pioneers who are driving it forward, and what this means for the rest of us.

You know you can do more with your career. And the future is going to demand more of you. The problem is, you are so busy keeping up with the day-to-day that you can't prepare for tomorrow. Stretch: How to Future-Proof Yourself for Tomorrow's Workplace gives you the confidence and knowledge you need to achieve your goals in an ever-changing world. Established experts Karie Willyerd and Barbara Mistick offer evidence-based guidance on obtaining the skills you will need to thrive in tomorrow's workplace.

We're in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Inbound Organization shows leaders how to build their company's future around "inbound" principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior.

How to Talk to Robots is your girls' guide to artificial intelligence. Entrepreneur Tabitha Goldstaub welcomes you into the AI world with a warm embrace. She brilliantly breaks down the tech-bro barriers offering a straightforward introduction and makes clear the enormous benefits of understanding AI.

The College Devaluation Crisis makes the case that employers and other learning and development entities are emerging to innovate new approaches to training talent that, at times, relies on the higher education sector, but increasingly operates independently in order to satisfy talent needs more agilely and effectively. Targeted primarily toward managers, the book focuses on case studies from leading companies, including Google, Ernst & Young, IBM, and Marriott, to illustrate their innovative strategies for talent development across education, age, and background.

What does it take to digitally transform? Szatvanyi is aware of the obstacles, and he doesn’t shy away from tough topics in the retail space, including the challenges surrounding stores and misunderstandings about remote work. Rather, in an approachable “around the fireplace” style, he extends his hand and invites listeners to sit back with him and dream. After all, with the technologies available today, the possibilities are nearly endless.

One of Scarlett Abbott's 2023 World Changers, Marva Bailer takes a modern twist on business protocols that haven't changed since the '80s in her book, Be Unexpected. Energizing the routine and mundane professional lectures and meetings, Be Unexpected will teach listeners soft skills in a relatable way that will help create positive connections.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

The story of Amy Henderson's raw and vulnerable quest to understand modern parenthood, Tending brings her into intimate conversations with hundreds of parents, scientists, employee activists, business leaders, and other innovators who are all working to build a better future for working parents.

Super Change defines the new tools and tactics we all need to remain current and relevant in the new age of super change. In one generation, we have moved from the industrial age, the automotive age, the age of flight, the space age, the atomic age, the information age, the communication age, the entrepreneur age, and finally, the permanent age of super change. We all thought things would slow down, go back to normal, and that we could catch up. Things are not slowing down. Things are speeding up, and the pace of super change is accelerating.

Have you ever wondered where your organization is headed? Have you ever asked yourself: why is it that some organizations are more successful than others? Management fads can bring some benefit, but they rarely deliver the sustained success their advocates promised. Equally, while the caliber of an organization's leadership is important, along with the strategies they pursue, they in themselves are not the answer to the question. Beyond Default argues that there is something more fundamental at play; something that ultimately determines the destiny of an organization.

Whether you want to reset your career, strike out on your own, or just ignite more joy in what you do, this Illuminating book shows you how to create a working life that reveals meaning while rewriting our collective future. When we connect with something larger than ourselves, we enjoy the fruits of our labour as well as the journey - the sweat and the struggle. It's the unyielding commitment to a purpose that gives shapers their shimmer. The benefits of this shine are plentiful: enhanced well-being, more community engagement, a healthier economy, and better work for all.

Every day, legacy business models and traditional best practices are transforming around us, driven by technologies like AI, blockchain, 5G, and quantum computing that are radically altering our future vision. As a leader and innovator, you’re facing an accelerating pace of change that makes it more difficult than ever to navigate the murky future ahead. You need to cut through the noise and hype, but without a playbook to guide you, it’s difficult to know where to start.

World renowned business sage Gary Hamel argues that organizations need bold management innovation now more than ever. With incisive analysis and vivid illustrations, he explains how to turn your company into a serial management innovator.

Dynamic capability management provides the road map for proactive disruption. It helps modern businesses deal with volatility, rapid growth, and new skills in a much smarter manner. This groundbreaking book explains why dynamic capability management is the way to go for the future-ready organization. It demonstrates how traditional management practices are evolving to meet the needs of a blended workforce. It shatters conventional organizational structures, provides a robust new talent framework, and presents a practical blueprint to make any business truly future-ready.

Follow the Leader was written to empower the women to get involved in political sciences.

En estos momentos todas las sociedades afrontan retos mayúsculos, como los cambios tecnológicos disruptivos, los desequilibrios demográficos o la desigualdad económica. Además, debemos afrontar la COVID-19, una pandemia universal que ha hundido la economía mundial en una crisis cuya intensidad superará la de la década anterior, y que induce miedo al futuro.

Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales.

Choosing Leadership gives listeners the tools to sharpen their leadership skills, putting the responsibility for personal growth and professional development in their own hands. It counters stereotypes that lead us to believe it takes a fancy title, big budget, impressive credentials, charisma, or innate leadership traits to be a "leader." Rather, leadership is a choice; you choose when to manage and when to lead. It provides an opportunity to answer tough questions of yourself, process your own life lessons, reflect on your unique experiences, and create your best future self.

Whether this is the first or last business audiobook you listen to, you will gain new insights and experience a few epiphanies by the time you finish. I have made the contents of this work to shock you more than the title does, introducing you to an entirely new paradigm.