Future Leadership

This book brings together the simple but powerful principles that you need to know to get your business moving, with minimal investment. Powerful Business Rules, Extraordinary Results is a handbook for start-ups and small- and medium-sized businesses on powerful principles to create and manage a successful business, all while being smarter and using the resources that you have. 

El futurista Gerd Leonhard vuelve a abrir nuevos caminos, reuniendo la urgencia humana de actualizar y automatizarlo todo - incluso la propia biología humana - con nuestra eterna búsqueda de libertad y felicidad. Antes de que sea demasiado tarde, hemos de detenernos y hacernos las grandes preguntas: ¿Cómo podemos acoger la tecnología sin convertirnos en ella? Cuando esto ocurra - gradualmente, luego súbitamente - la era de las máquinas creará el mayor hito de la vida humana sobre la Tierra.

Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor. But hype has a dark side, too. It can mislead. It can distract. It can blinker us from seeing what is actually going on.