Genius Health

Após realizar um grande estudo sobre várias personalidades fascinantes e bem-sucedidas–entre políticos, estrategistas, artistas, cientistas e inventores–Robert Greene percebeu que todas essas pessoas, independentemente de sua área, da cultura ou do momento histórico a que pertenciam, seguiram um padrão similar em suas conquistas. E concluiu que o caminho para a maestria pode ser percorrido por qualquer um de nós.

This book will introduce you to the fundamentals, innovative techniques, and proven strategies that will unleash your inner creativity and elevate you to become a master of creative problem-solving. The scope of creative problem-solving is broad, covering everything from financial and technological challenges in business to personal health and well-being issues.

In Ungifted, cognitive psychologist Scott Barry Kaufman - who was relegated to special education as a child - sets out to show that the way we interpret traditional metrics of intelligence is misguided. Kaufman explores the latest research in genetics and neuroscience, as well as evolutionary, developmental, social, positive, and cognitive psychology, to challenge the conventional wisdom about the childhood predictors of adult success. He reveals that there are many paths to greatness, and argues for a more holistic approach to achievement that takes into account each young person’s personal goals, individual psychology, and developmental trajectory.

Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world. Here, Hoffeld utilizes research studies from social psychology, neuroscience, and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition.

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative 20 years in the making, Ashton leads us on a journey through humanity's greatest creations to uncover the surprising truth behind who creates and how they do it.

Reading comes easily to some students, but many struggle with some part of this complex process that requires many areas of the brain to operate together through an intricate network of neurons. As a classroom teacher who has also worked as a neurologist, Judy Willis offers a unique perspective on how to help students not only learn the mechanics of reading and comprehension, but also develop a love of reading.

Millions of listeners have embraced art teacher Betty Edwards' Drawing on the Right Side of the Brain, from art students and teachers to established artists, corporate trainers, and more - all discovering a bold new way of drawing and problem-solving based on what we see, not what we think we see. In this highly anticipated follow-up, Edwards illuminates another piece of the creativity puzzle, revealing the role our dominant eye plays in how we perceive, create, and are seen by those around us.

We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen Gannett shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

From the former director of GCHQ, learn the methodology used by the British intelligence agencies to reach judgements, establish the right level of confidence and act decisively. Intelligence officers discern the truth. They gather information - often contradictory or incomplete - and, with it, they build the most accurate possible image of the world. With the stakes at their absolute highest, they must then decide what to do.

It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm.

Personal problems? World problems? Healing issues? Creativity challenges? They can all be resolved with a fun new method called “remembering.” The Remembering Process reveals a breakthrough creativity technique that anyone can use to easily create, produce, innovate, solve, resolve...and more! Beyond any New Age or self-help teaching, this process taps into the future as not only possible, but accessible in this very moment.

Life is boring: filled with meetings and traffic, errands and emails. Nothing we'd ever call fun. But what if we've gotten fun wrong? In Play Anything, visionary game designer and philosopher Ian Bogost shows how we can overcome our daily anxiety; transforming the boring, ordinary world around us into one of endless, playful possibilities. The key to this playful mindset lies in discovering the secret truth of fun and games.

Erno Rubik was a child when he first became obsessed with puzzles of all kinds. "Puzzles", he writes, "bring out important qualities in each of us: concentration, curiosity, a sense of play, the eagerness to discover a solution". To Rubik, puzzles aren't just games - they're creativity machines. He encourages us to embrace our inner curiosity and find the puzzles that surround us in our everyday lives. "If you are determined, you will solve them", he writes. Rubik's own puzzle, the Cube, has been solved by millions worldwide for more than 40 years....

Portal to Genius is the long-awaited sequel to the award-winning, best-selling audiobook, The Jackrabbit Factor. It is a powerful story that illustrates how to enlist, recognize, and trust inspired ideas for solving "impossible" problems, and achieving remarkable results. This audiobook doesn't just tell you how to succeed, it facilitates the mindset shift that is necessary for success.

Have you ever arrived on the scene of a house fire to find a frantic woman in the driveway? As a firefighter, you know instinctively what this means: there is a child inside. You immediately enter "the zone" because you know what to do. This is based on your training and experience. The feeling of being "in the zone", is referred to in the field of positive psychology as "the flow".

Art Thinking combines the mind-sets of art and the tools of business to protect space for open-ended exploration and manage risks on your way to success. Art Thinking takes you from "Wouldn't it be cool if...?" to realizing your highest aims, helping you build creative skills you can apply across all facets of business and life. Warm, honest, and unexpected, Art Thinking will help you reimagine your work and life-and even change the world-while enjoying the journey from point A.

From infancy we are taught to edit ourselves, trimming out the darker, weirder, less acceptable parts in order to please others. But this addiction to approval is holding us back. What if we begin to be ourselves, honestly and fully? Insanely Gifted shows how to transform our thinking and turn our inner demons into allies. How to reframe disappointment (because not getting what we want can be as interesting and useful as getting what we want).

This provocative book reveals why sitting in front of a light box can increase your creativity more than listening to a Bach concerto as example. The author Shelley H. Carson, a Harvard psychologist, explains that creativity isn't something only scientists, investors, artists, writers, and musicians enjoy; in fact, all of us use our creative brains every day at home and at work. Each of us has the ability to increase our mental functioning and creativity by learning to move flexibly among several brain states.

Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.

From Amie McNee, the voice behind Inspired to Write, a manifesto on the vital, human importance of creating, with guidance for all artists in all endeavors, whether they're starting their journey or seeking a fresh perspective. In We Need Your Art, Amie McNee calls artists and aspiring artists of all kinds to do the work they’re meant to do: create.