Global Business

In today's global business reality, the ability to work across cultures is key to teamwork and productivity. The Culture Solution is the book to provide businesspeople a step-by-step system to manage and recognize for themselves the cultural factors that affect international relationships and global partnerships. Using the new method of cultural analysis created by Deirdre Mendez, international managers can solve problems and create cultural synergies that produce the most productive international teams, projects, and alliances.

Contending with the 24/7 news cycle and an endless barrage of choices and information has stymied leadership and decision-making strategies. The broad-based reaction to this chaotic, unmanageable assault has been to retrench, and to focus on immediate, controllable decisions. In the process, we lose sight of the horizon. More dangerous still, is the shift we've seen from value creation to wealth creation, in a transaction-based society in which the "deal" is more important than the value it drives or the relationships it is based on.

In The Smartest Places on Earth, van Agtmael and Bakker present a truly hopeful and inspiring investigation into the emerging sources of a new era of competitiveness for America and Europe that are coming from unlikely places - those cities and areas once known as "rustbelts" that have, from an economic perspective, been written off.

Whether you’re a dad or a mom, whether you’re rocking the "parent" part of your life and feel your vision for that radical idea or revolutionary business is on the back burner, or you’re a rock star in the business arena, at the top of your game and you know your relationships pay the price…this book is for you. Cereal Dad Preneur provides a road map and a practical guide to achieve success in all areas of your life.

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands. He also describes the challenges they have had to overcome along the way.

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

A powerful book that shows the step-by-step evolution of a new kind of global technology powerhouse, The Lenovo Way is an indispensable guide for leaders and managers who deal with strategy, innovation, branding, and HR at any kind of company. It also tells the remarkable story of how two women from very different backgrounds rose to become leaders in Lenovo's journey to the top.

Leaving the Base Camp reveals the unconventional growth and management strategies Ilma Tiki used to bootstrap MailerLite from a small Lithuanian startup business to a $90 million exit, building a globally distributed remote team along the way. The entertaining tale is full of practical advice from Ilma’s 10-year-plus journey. You’ll discover the strategies that helped her scale the company while pioneering an asynchronous and productive remote work culture loved by team members in over 35 countries.

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

Enter the secret world of executive search consulting...and discover how this influential - but largely invisible - profession is charting the course of global business.

An unforgettable portrait of the emerging world's entrepreneurial dynamos Brilliant, Crazy, Cocky is the story about that top one percent of people who do more to change their worlds through greed and ambition than politicians, NGOs, and nonprofits ever can.

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

In a globalized world, where multinational companies have extensive power over millions of people, building positive organizational performance requires global leaders with virtues. Organizations, especially multinational ones, may be crucial engines of social and economic progress; global leaders' virtues and character strengths may be strong drivers of such an endeavor. Drawing on the Positive Organizational Scholarship movement, this book aims to provide a holistic approach to the virtues of leaders.

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.

Many guidebooks show you how to distribute your music online, but nothing will happen if it just sits in cyberspace without an effective promotional strategy. Strike the Right Chord is different than other guides: It enables you to achieve global success from your home computer. It allows you to take a do-it-yourself approach to establish yourself in the music world and get you started on the right path to reach your goals.

A proven system to develop your Global Leadership and Cultural Intelligence (CQ), with success strategies and inspiring examples from around the world. The business leaders of today face extraordinary complexity, rapid change, and increasing diversity in their markets and workforces. And yet more than 90 per cent of global executives identify cross-cultural effectiveness as their biggest challenge. This audiobook gives you the tools and confidence to transform your business, personal, and financial performance.

The inspiring memoir of female entrepreneur Judy Piatkus, who acquired the book series that inspired the global number one Netflix hit, Bridgerton. In 1979, Judy Piatkus founded what would become a global publishing brand - Piatkus Books - from her spare bedroom. Determined to empower women s voices as a single mother with a child with learning disabilities at a time when being a self-made, female entrepreneur was rare, Judy defied expectations.

In an era when people and money are flowing fast across international boundaries, physically and virtually, culture crashes have become increasingly frequent, says international business consultant Michael Landers. A culture crash is what happens when someone unwittingly offends, frustrates or mystifies a person from a different culture. This can lead to lost business, hurt feelings, damaged relationships, even international incidents.

The Covid crisis has been a proving ground of sorts for business leaders, forcing them to adapt to new realities and unprecedented uncertainty. Leading through it has often been painful, but it’s also produced valuable lessons about rallying employees, navigating global pressures, and finding opportunity amid hardship. Leadership in Crisis profiles leaders of a range of business from auto giants like Telsa and General Motors to Moderna, the upstart that developed a Covid-19 vaccine, to a small grocery store in North Carolina.

Frustrated by endless indecisive meetings, lack of alignment, mistrust, blame games, turf wars, toxic colleagues and/or weak performance? All of these are a result of bad communication. And effective communication can solve them. Dr. Zweifel, former CEO, Columbia leadership professor, and award-winning author, has trained and coached over 5,000 executives to communicate effectively. Now he unpacks the toolbox he developed over three decades of working with CEOs, C-level executives, and even heads of state like Nelson Mandela to reveal the communication secrets of winners.