Global Business

You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise, and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.

Flipping the Switch is the story of Cole and Guillaume, two guys who left their respective home countries of America and France to move to China and start a business. After a chance meeting, they saw an opportunity to disrupt the lighting market with LED technology. Leveraging their sales, marketing, product development, and manufacturing experience in both Western and Chinese markets, together they bootstrapped an innovative brand. They made every mistake under the sun but somehow failed their way to success. And now they’re teaching others to do the same.

A partir de ejemplos que van desde Silicon Valley hasta el sector financiero pasando por las grandes farmacéuticas, Mariana Mazzucatomuestra de manera magistral cómo las nociones borrosas que tenemos del valor han permitido a ciertos actores de la economía retratarse a sí mismos como generadores de valor, mientras que en realidad se limitan a mover el existente o, lo que es peor, a destruirlo.

A obra clássica sobre pensamento sistêmico, fundamental para a resolução de problemas de qualquer escala. Uma audição essencial para líderes, executivos e dirigentes, mas também para todos que se preocupam com o futuro da humanidade e do planeta.

COVID-19 has caused fundamental shifts in attitudes around remote and office work. And in The New Normal in IT: How the Global Pandemic Changed Information Technology Forever, internationally renowned IT executive Gregory S. Smith explains how and why companies today are shedding corporate office locations and reducing office footprints.

A powerful book that shows the step-by-step evolution of a new kind of global technology powerhouse, The Lenovo Way is an indispensable guide for leaders and managers who deal with strategy, innovation, branding, and HR at any kind of company. It also tells the remarkable story of how two women from very different backgrounds rose to become leaders in Lenovo's journey to the top.

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

Enter the secret world of executive search consulting...and discover how this influential - but largely invisible - profession is charting the course of global business.

When Peter Drucker wrote Concept of the Corporation in 1946, he revealed what made the large American corporation tick. Similarly, The Art of Japanese Management by Richard Pascale in 1981 explained the unique practices developed by the Japanese to bring that country's economy out of the ashes. The emerging Chinese juggernauts - the Alibabas, Lenovos, and Haiers - need similar revelation since they are a different breed in their own right.

An unforgettable portrait of the emerging world's entrepreneurial dynamos Brilliant, Crazy, Cocky is the story about that top one percent of people who do more to change their worlds through greed and ambition than politicians, NGOs, and nonprofits ever can.

Gender inequality in the fields of education, law, employment and wages lead to incalculable social and political disparities. These disparities in turn give rise to endemic poverty and violence, to individual frustration, social instability, and cultural disaffection. When women are deprived of their rights, economies are eroded, democracies weakened, and the fabric of societies radically undermined. This pioneering book shows, once and for all, the direct correlation between the freedoms given to women and the prosperity enjoyed by all.

Tailored specifically for Black women, this comprehensive guide addresses the unique financial challenges and opportunities they face, providing practical tools and insights for economic empowerment.

A Personal Brand Story follows Steve Guest on his journey from a successful, unassuming, and procedure-led recruitment consultant to a global business influencer. In this audiobook, Steve talks about nervously posting his first social media video, becoming a best-selling author in over 40 countries, and seeing his acclaimed The Guest List Podcast with Steve Guest listed in the world's top 80 business podcasts.

For thousands of years, humanity was ruled by Kings and Queens through bloodlines and rituals. Later governments and social insurgents brought forth unity for democracy and revolutions. Today, humanity distrusts the political forces which govern, and royalty is a dying breed. Yet still, 99.99% of humans are looking for someone, anyone whom they can follow, learn from, be inspired by, and trust in.

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands. He also describes the challenges they have had to overcome along the way.

Michael E. Goldberg, Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University, takes listeners on an international adventure. From Cleveland, Ohio, to transitioning economies in Europe, the Middle East, Asia, Africa, and the Americas, Goldberg tells the stories of students who took his hugely popular Beyond Silicon Valley massive open online course (MOOC). The students start businesses, mentor entrepreneurs, grow entrepreneurial advocacy organizations, and energize the start-up ecosystems in their communities.

In an era when people and money are flowing fast across international boundaries, physically and virtually, culture crashes have become increasingly frequent, says international business consultant Michael Landers. A culture crash is what happens when someone unwittingly offends, frustrates or mystifies a person from a different culture. This can lead to lost business, hurt feelings, damaged relationships, even international incidents.

A proven system to develop your Global Leadership and Cultural Intelligence (CQ), with success strategies and inspiring examples from around the world. The business leaders of today face extraordinary complexity, rapid change, and increasing diversity in their markets and workforces. And yet more than 90 per cent of global executives identify cross-cultural effectiveness as their biggest challenge. This audiobook gives you the tools and confidence to transform your business, personal, and financial performance.

Frugal Value contests the notion that companies can rise to the great challenges of our time by adopting so-called "sustainable business" practices. Instead, the acute ecological crisis requires an all-round rethink of what business does and how it does it. This book explores what business responsibility looks like today and how it could be put into practice through far-reaching changes to companies, ranging from new approaches to product design and business models to reconfiguration of operations and innovative ownership structures.

Many guidebooks show you how to distribute your music online, but nothing will happen if it just sits in cyberspace without an effective promotional strategy. Strike the Right Chord is different than other guides: It enables you to achieve global success from your home computer. It allows you to take a do-it-yourself approach to establish yourself in the music world and get you started on the right path to reach your goals.