Global Business

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

Dr. Jan Yager, who is also author of the award-winning book, Business Protocol, among other titles, covers the 15 international protocol concerns that readers need to be aware of as well as tips on foreign business travel, making your website more global, faux pas to avoid, negotiating styles, contracts and getting paid, gift-giving, legal considerations, and ethics. There is a chapter that provides a country by country etiquette guide and another chapter on how to build a global relationship so that the business will follow.

The global race for talent is on, with countries and businesses competing for the best and brightest. Talented individuals migrate much more frequently than the general population, and the US has received exceptional inflows of human capital. This foreign talent has transformed US science and engineering and reshaped the economy. But America is bogged down in thorny debates on immigration policy, and the world around the United States is rapidly catching up, especially China and India. The future is quite uncertain, and the global talent puzzle deserves close examination.

This brilliantly original book dismantles the underlying assumptions that drive the decisions made by companies and governments throughout the world, to show that our shared narrative of the global economy is deeply flawed. If left unexamined, they will lead corporations and countries astray, with dire consequences for us all.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening.... Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending more than two hours on social media?

Job Seeker Jammy affirms the simple principle that job applicants perform well when they’re given the tools they need. The problem is that most job seekers don’t know how to present themselves in a way that allows prospective employers to clearly see their skills and experience. They’re also not prepared for their interviews and not well-versed in negotiating a salary.

They say if you don’t know history, you cannot create it. It's important to appreciate the retail business and global internet trade to get a deeper perspective on how it all began. As the world gets more digital, it’s more important than ever to understand the fundamental shifts in thinking, global commerce, and human mental models to truly appreciate our evolution as humans to learn from the past and create an incredibly great future.

As individuals, companies, and countries struggle to recover from the economic crisis, many are narrowly focused on forecasts for the next week, month, or quarter. Yet they should be asking what the global economy will look like in the years to come—where will the long-term risks and opportunities arise? These are the questions that Daniel Altman confronts in his provocative and indispensable book.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

Branding Queens is a must-listen for any ambitious businessperson, especially a woman who wants to learn from the success of twenty women entrepreneurs who built iconic brands beloved by millions of customers. These self-made women defied the odds and persevered in a male-dominated business world to create enduring brand dynasties based on exceptional quality and services.

Ich erzähle von 4 deutsche Unternehmen, die es vom kleinen 1-Mann Betrieb Anfang des 19. Jahrhunderts geschafft haben zum Global Leader zu werden. Trotz aller Widrigkeiten, wie zwei Weltkriege, die große Rezession oder die Enteignung haben es Harald Riegel sen., Robert Bosch oder die Dassler Brüder geschafft globale Leader in ihren jeweilige Industrien aufzubauen. Ihr hört von Pele´s Schuhtrick im Weltmeister Finale 1970 oder wie Harald Riegel auf die weltbekannte Gold Bären Form für seine Naschereien kam. Was ist auch heute noch der Renner, der meist verkaufte Schuh bei Birkenstock ?

The essential guide for working in diverse teams and across cultures today. This practical self-help guide will optimise the performance of individuals and teams working in an intercultural environment. By increasing awareness of the nature and impact of diversity in the workplace and national cultural differences, it demonstrates how to use the power of difference to achieve positive results for all. Learn how to mitigate unconscious bias to create inclusive organisations and how to use key cultural dimensions to communicate and cooperate in intercultural teams.

¿Quieres que ese hombre que tanto te gusta se vuelva loco y se obsesione nada más por ti y que sea tuyo? Entonces este libro te caerá como anillo al dedo. ¿Te gustaría que este hombre deje la falta de compromiso y quiera todo contigo? Entonces este libro es para ti. ¿Te gustaría poder seducir y conquistar a esa persona que tanto te gusta? Conviértete en un maestro(a) de la psicología del lenguaje corporal de la seducción.

Discover the real source of translation problems - and solve them. Industry leader Ian A. Henderson shares the story of the quest he and his wife Françoise undertook to help the world better communicate. They quickly discovered that they could not solve the translation quality problem by looking at translations alone, but had to take proactive role in the complete global content process.

Just think for a moment: With over $5.1 trillion changing hands every single day in forex and currencies of different countries changing hands in the process, you can be sure that if you know what you are doing, you can make full-time income with forex! But, you may be wondering: That’s true, but how do I begin? Is forex trading something that a complete beginner can do? How do I decide which currencies to trade?

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

Do you wake up excited to enjoy the day? We all deserve to be happy and live the lives we want. Holistic nurse practitioner Bonnie Groessl reveals a variety of simple steps you can take to achieve better health, happiness, relationships, and abundance. Stress is a challenging part of life, yet we can’t live without it. To experience life is to experience stress. Bonnie describes how stress isn’t so much what happens, but our reaction to it.

This book debunks the myth that leaders need to be creative like designers to apply design thinking. Applying design approaches and practices to organizational leadership is not just about its leaders becoming more creative. It is definitely not about the person at the top coming up with the grand answer. Design thinking starts with the 'pain point' related to the problem you are trying to solve. You get to the heart of the issue. It is a collaborative effort that neatly leads stakeholders and representatives affected by the problem to design novel leadership solutions that work.