Global Business

"Blueprint for Building a Successful Brand" by Arthur Harrison is an essential guide for creators, influencers, startups, and businesses aiming to navigate the complex world of brand-building in the digital age. This book provides listeners with actionable insights into crafting a compelling brand identity, positioning themselves in a competitive market, and creating meaningful connections with their audiences.

Who is the richest person in the world, ever? Does where you were born affect how much money you'll earn over a lifetime? How would we know? Why, beyond the idle curiosity, do these questions even matter? In The Haves and the Have-Nots, Branko Milanovic, one of the world's leading experts on wealth, poverty, and the gap that separates them, explains these and other mysteries of how wealth is unevenly spread throughout our world, now and through time.

Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years. In The Platform Paradox, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.

In No Ordinary Disruption, the directors of the McKinsey Global Institute, the flagship think tank of the world's leading consulting firm, McKinsey & Company, dive deeply behind current headlines to analyze the key forces transforming the global economy over the next two decades - and most importantly, to explain what business and government leaders need to do to reset their intuitions and take advantage of the disruptions ahead.

Think, Act, Breathe Global and Grow Your Business is an innovative book that is relevant and necessary in today's business climate. Many entrepreneurs know that expanding into other countries is a good idea but are unsure of how to go about enacting the practical applications of doing so. There is not a lot of information available via the Internet or through text books, which is why this book is so important.

Wouldn't you like to take your business adventures to the next level and engage the highest-spending demographic on the planet? Seventy-seven percent of Snapchat's users are over 18, with 25-to-34-year-olds making up 26% of Snapchat's audience. This demographic is widely overlooked by brands' social media policies. Many businesses are missing the mark with Snapchat because they simply don't understand the wide array of demographics on this platform.

¿Alguna vez has sentido que las relaciones amorosas que tienes no fluyen como deberían? ¿O que algo falta en tu vida amorosa, incluso cuando todo parece estar en su lugar? La respuesta podría estar escrita en un contrato que tu alma firmó antes de nacer. Este libro revolucionario te ayudará a desbloquear ese pacto oculto para que puedas atraer a la pareja ideal que está destinada para ti.

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

With the help of practical examples, 60 innovative ideas, and two well researched case studies, Naomi Mc Laughlan has taken great effort to cover this huge field of environmental and society friendly business strategy approach. Furthermore, you will learn about the value chain and your customer's journey, and how you can adapt your business to reduce any form of waste in the chapter on lean management.

¿Te interesa convertirte en un arma de seducción letal con los hombres? Y al mismo tiempo ser una mujer magnética e irresistible para ligar a cualquier hombre y hacer que se enamore locamente por ti. Entonces este libro te ayudará a ser una mujer alfa en la seducción.

While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.

Start with the Vision introduces a powerful planning process called the six-step process that will help any person or team navigate change, create solutions, and develop an actionable plan. A person can take any challenge or opportunity and use the six-step process to create a clear path forward. When challenges arise, most people start with the problem, which is the exact wrong place to start. Instead, the six-step process will shift the focus away from the problem to the best starting point – the vision!

In conversation with social entrepreneur Badr Jafar, philanthropic leaders including Bill Gates, Baroness Valerie Amos, Kristalina Georgieva, David Miliband, Razan Al Mubarak and many more discuss their hopes and priorities for the world of today and tomorrow. Their insights shed new light on the increasingly important role that strategic philanthropy is playing in helping to address some of the world’s greatest challenges.

¿Te quedas mudo y la mente se te bloquea cuando intentas conversar con la chica que te gusta? ¿Te gustaría tener más autoconfianza y desarrollar ese carisma, humor y persuasión para nunca quedarte sin nada que decir en las citas? Entonces este libro es para ti.

Unlock the secrets to mastering global talent acquisition and management in the modern era with Winning the Global Talent War. This insightful guide delves into the strategies used by top organizations to attract, retain, and develop the world's best talent. Combining rigorous analysis, real-world case studies, and expert insights, the author reveals how to navigate the complexities of an interconnected, technology-driven world.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

As a working woman right now, you are making history. We supposedly have equal opportunities and equal pay, but so many ambitious working women are at the brink of losing their sanity, struggling to find a way to succeed in their careers, as well as having joy, love, and fulfillment in their personal life. Is having it all just a myth? Should you, as a woman, just give up and choose one form of success over the other? To succeed on your terms, you have to become masterful in two areas: assertion and boundaries.

Designed to Win, written by Po Chung - the co-founder of DHL - reveals the industry secrets they used to build a worldwide network that now operates in more than 200 countries and territories! Warning: Listening to this book and following the advice within can result in designing an industry that doesn’t yet exist!