Global Business

Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together.

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders.

Our 21st century global business environment is more geographically and culturally diverse than ever before. With the proliferation of technology worldwide, businesses throughout the world are now interconnected and have unthwarted access to the international business community. Business professionals must be prepared to engage in this highly diverse business environment. This includes the ability to effectively interact with business professionals of different cultures and different religious affiliations.

Abhijit Banerjee and Esther Duflo have pioneered the use of randomized control trials in development economics. Work based on these principles, supervised by the Poverty Action Lab, is being carried out in dozens of countries. Drawing on this and their 15 years of research from Chile to India, Kenya to Indonesia, they have identified wholly new aspects of the behavior of poor people, their needs, and the way that aid or financial investment can affect their lives. Their work defies certain presumptions: that microfinance is a cure-all, that schooling equals learning....

The Disney Playbook: Lessons in Business, Branding, and Global Domination Step into the magic behind the mouse with The Disney Playbook - the ultimate guide to understanding how Disney became a global empire. This book dives deep into the business strategies, branding brilliance, and innovative mindset that transformed a cartoon mouse into an unstoppable cultural force. From billion-dollar acquisitions like Pixar, Marvel, and Lucasfilm to groundbreaking moves in streaming with Disney+, every chapter unpacks Disney’s bold decisions and secret playbook for success.

Corporate social responsibility, sustainability, and acting ethically are all accepted business aims, but their meaning and implementation in a global context is far less clear-cut. Global Business Ethics cuts through the confusion to provide a coherent basis for ethical decision-making within the complications of the international business landscape.

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokemon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. What lessons can we draw from its major successes and failures about the future of entertainment?

The second global downturn in a dozen years is upon us - but do lessons learned during the Great Recession still apply? What must you and your business do, now, to ensure you come out the other side intact? Global Recession: Insights You Need from Harvard Business Review will help you understand the smartest ways to cut costs intelligently, find opportunities amid upheaval, and reshape your business to seize advantage in the upswing.

Over the last decade, a single innovation has massively fueled digital black markets: cryptocurrency. Crime lords inhabiting lawless corners of the internet have operated more freely—whether in drug dealing, money laundering, or human trafficking—than their analog counterparts could have ever dreamed of. By transacting not in dollars or pounds but in currencies with anonymous ledgers, overseen by no government, beholden to no bankers, these black marketeers have sought to rob law enforcement of their chief method of cracking down on illicit finance: following the money.

Almost 10 years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his best seller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars.

There's so much more to the role of culture in business than etiquette and local customs. Recognizing its importance - and providing a clear-eyed look at how it works in real-life scenarios - is why Riding the Waves of Culture became essential learning when it was first published in 1997.

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

In an era where the foundational elements of business are being disrupted, Essential emerges as a crucial guide for leaders navigating the profound changes reshaping industries and markets worldwide. This book, penned by a team of seasoned business and leadership strategists, offers a radical and necessary perspective on management transformation, emphasizing the importance of human-centered leadership in meeting the full potential of the technology age.

On May 6, 2010, financial markets around the world tumbled simultaneously and without warning. In the span of five minutes, a trillion dollars of valuation was lost. The Flash Crash, as it became known, represented the fastest drop in market history. When share values rebounded less than half an hour later, experts around the globe were left perplexed. A real-life financial thriller, Flash Crash uncovers the remarkable, behind-the-scenes narrative of a mystifying market crash, a globe-spanning investigation into international fraud, and the man at the center of them both.

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.

How do you find talent with a creative spark? To what extent can you predict human creativity, or is human creativity something irreducible before our eyes, perhaps to be spotted or glimpsed by intuition, but unique each time it appears? Obsessed with these questions, renowned economist Tyler Cowen and venture capitalist and entrepreneur Daniel Gross set out to study the art and science of finding talent at the highest level: the people with the creativity, drive, and insight to transform an organization and make everyone around them better.

The notion of global peace has often been relegated to wishful thinking, akin to the disbelief that once surrounded moon landing. However, the core message of Global Unity Unleashed is clear–Unity is Possible, and the power to attain it lies within our grasp. Dive into a masterful compilation of insights on communication prowess, leadership efficacy, engaging social discourse across generations, and spearheading the global movement towards common human bonds. This course is a tapestry of twelve one-hour sessions, each extrapolated from bestselling programs by renowned experts.

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

Today’s 21st-century leaders face tremendous pressure in an increasingly complex and fast-changing world, where traditional leadership models have become obsolete. To transform and transcend these challenges a new type of leadership is essential. The solution? Systems Inspired Leadership (SIL): a powerful alternative for innovative leaders. Instead of an outmoded and ineffective top-down, leader-knows-all style that results in stress, pressure, and anxiety, SIL offers a fresh proven approach for achieving optimal results for your organization.

In 2010, Bruce Poon Tip shut down his human resources department. After building G Adventures from his garage into the world’s largest adventure travel company with over 1,500 employees around the world, it was a controversial decision. Poon Tip is a sought-after speaker whose unconventional management practices have helped him build an adventure travel company with $200 million in revenue and consistent and unprecedented growth for over two decades.