Global Career

A Personal Brand Story follows Steve Guest on his journey from a successful, unassuming, and procedure-led recruitment consultant to a global business influencer. In this audiobook, Steve talks about nervously posting his first social media video, becoming a best-selling author in over 40 countries, and seeing his acclaimed The Guest List Podcast with Steve Guest listed in the world's top 80 business podcasts.

Few are prepared for managing across cultures, and the costs of cultural blind spots can spin out of control - from lawsuits to lost opportunities. Forged in the fire of clashing cultures and living on four continents, Dr. Zweifel developed a fool-proof methodology for managing successfully across borders.

Designed to Win, written by Po Chung - the co-founder of DHL - reveals the industry secrets they used to build a worldwide network that now operates in more than 200 countries and territories! Warning: Listening to this book and following the advice within can result in designing an industry that doesn’t yet exist!

Facebook, one of the world’s biggest social media platforms, will be launching a cryptocurrency known as "Libra," which is meant to empower billions of people who do not have bank accounts and could benefit greatly from the use of this currency. This will be a game changer, and you will need to realign yourself if you want to tap into what Facebook seeks to achieve.

Many guidebooks show you how to distribute your music online, but nothing will happen if it just sits in cyberspace without an effective promotional strategy. Strike the Right Chord is different than other guides: It enables you to achieve global success from your home computer. It allows you to take a do-it-yourself approach to establish yourself in the music world and get you started on the right path to reach your goals.

This book is written for global leaders who speak English as a second language. Organizations with diverse workforces can use this book as a learning and development strategy reference to improve diversity, productivity, and profitability.

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing listeners with much needed context, frameworks and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.

Shoes of Prey launched in 2009. It allowed people to design their dream shoes online, get them expertly manufactured, and have them shipped to anywhere in the world within two weeks. The startup broke even at two months, hit multi-million dollar revenues in under two years, raised tens of millions in funding from top-tier investors and shipped to more than 100 countries. All the metrics pointed to huge scalability. To a huge business. To a huge success. But it didn’t succeed. In 2018 the business failed. And this is that story.

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands. He also describes the challenges they have had to overcome along the way.

After almost 30 years pursuing a career building and marketing global software businesses, Wayne Morris has designed a guide providing meaningful lessons in how to establish, grow, and lead a successful business using wisdom encapsulated in classic Australian sayings. During his career, Morris has built new businesses within large organizations and has founded and grown startup companies from very early stage in both the USA and Australia. In addition to these countries, he has conducted business in Europe, Asia, and Africa.

What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.

Michael E. Goldberg, Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University, takes listeners on an international adventure. From Cleveland, Ohio, to transitioning economies in Europe, the Middle East, Asia, Africa, and the Americas, Goldberg tells the stories of students who took his hugely popular Beyond Silicon Valley massive open online course (MOOC). The students start businesses, mentor entrepreneurs, grow entrepreneurial advocacy organizations, and energize the start-up ecosystems in their communities.

Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening.... Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending more than two hours on social media?

A proven system to develop your Global Leadership and Cultural Intelligence (CQ), with success strategies and inspiring examples from around the world. The business leaders of today face extraordinary complexity, rapid change, and increasing diversity in their markets and workforces. And yet more than 90 per cent of global executives identify cross-cultural effectiveness as their biggest challenge. This audiobook gives you the tools and confidence to transform your business, personal, and financial performance.

In today's global business reality, the ability to work across cultures is key to teamwork and productivity. The Culture Solution is the book to provide businesspeople a step-by-step system to manage and recognize for themselves the cultural factors that affect international relationships and global partnerships. Using the new method of cultural analysis created by Deirdre Mendez, international managers can solve problems and create cultural synergies that produce the most productive international teams, projects, and alliances.

Discover the best-kept secrets that enable ordinary people to run highly successful virtual teams like a pro. Learn from an industry expert as he discloses The 7 Habits of Highly Effective Virtual Teams to the professional looking to build or reinforce their own successful virtual team. By definition, a virtual team is a group of individuals who work across time, space, and organizational boundaries with links strengthened by webs of communication technology.

When Peter Drucker wrote Concept of the Corporation in 1946, he revealed what made the large American corporation tick. Similarly, The Art of Japanese Management by Richard Pascale in 1981 explained the unique practices developed by the Japanese to bring that country's economy out of the ashes. The emerging Chinese juggernauts - the Alibabas, Lenovos, and Haiers - need similar revelation since they are a different breed in their own right.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

Undisputedly, China has become the world's manufacturing powerhouse, accounting for around half of all personal computers, digital cameras and kitchen appliances. However, the country is fast transitioning from low-cost manufacturing to a higher-value, innovation-led economy, a critical transformation that is at the heart of this new title.