Global Career

Managers want to know how to lead virtually, how to keep their teams motivated, and how to keep employees productive. Providing compelling, evidence-based answers to these issues, Remote Work Revolution is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance. The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored.

Frugal Value contests the notion that companies can rise to the great challenges of our time by adopting so-called "sustainable business" practices. Instead, the acute ecological crisis requires an all-round rethink of what business does and how it does it. This book explores what business responsibility looks like today and how it could be put into practice through far-reaching changes to companies, ranging from new approaches to product design and business models to reconfiguration of operations and innovative ownership structures.

A new edition of the bestseller that has helped aspiring leaders worldwide advance their careers and step up to larger leadership roles. Updated with new examples and self-assessments, this book gives you the tools to start acting like a leader and advancing your career to the next level.

Brand Renegades shows listeners how to develop a nontraditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male-dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward.

In this eye-opening, essential guidebook for the new world of work, John Winsor and Jin Paik, leaders at the Laboratory for Innovation Science at Harvard, show how the massive reset of the pandemic allowed talented workers everywhere to exit their jobs without leaving the workforce. Now some are freelancing for multiple companies or starting small businesses, leaving hiring managers scratching their heads over a workforce gone AWOL. What's more, talent has more power than ever using platforms such as Freelancer.com, Fiverr, and Upwork, setting their own terms for work.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative history, James Cortada tells the story of one of the most influential American companies of the last century.

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

This book bridges the research and practice of global talent management. It opens important theoretical and practical avenues to understand the concept internationally while focusing on developing and emerging countries. Chapters derive from various geographic regions and embrace cross-national, comparative, and interdisciplinary perspectives. An open and inclusive approach is used in assessing the challenges of global talent management, strategies to overcome these challenges, and in charting opportunities for future talent management.

All of us have been in a situation where we have to manage or lead a group of people. No matter if you are the owner of a small startup, a supervisor, or the head of a million dollar company, you know managing a group of people is one of the hardest jobs in the world. Just think about how hard it is to organize and satisfy a whole family on vacation. This should be a piece of cake compared to the challenges someone in a management position is facing. As a higher-up, you don't want to be the authoritarian bad guy everyone uses to point fingers at.

In an age where persuasion is key and influence could be the difference between success and obscurity, Ronald Gill uncovers the greatest strokes of human psychology and leadership in his groundbreaking new book, "17 Rules of Influence and Power." Gill pulls a curtain on the fragile dance of human interactions, revealing the subtle nuances and potent strategies that impact our perceptions, decisions, and relationships.

As a working woman right now, you are making history. We supposedly have equal opportunities and equal pay, but so many ambitious working women are at the brink of losing their sanity, struggling to find a way to succeed in their careers, as well as having joy, love, and fulfillment in their personal life. Is having it all just a myth? Should you, as a woman, just give up and choose one form of success over the other? To succeed on your terms, you have to become masterful in two areas: assertion and boundaries.

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.

Americans are generous with their pocketbooks, but trying to make a difference and actually making a difference are two different things. Where Am I Giving? by New York Times best-selling author Kelsey Timmerman takes you on a journey to meet people who will inspire you to live a purpose-filled, generous life and make the greatest impact you can through your career, time, consumer dollars, and donations.

Contending with the 24/7 news cycle and an endless barrage of choices and information has stymied leadership and decision-making strategies. The broad-based reaction to this chaotic, unmanageable assault has been to retrench, and to focus on immediate, controllable decisions. In the process, we lose sight of the horizon. More dangerous still, is the shift we've seen from value creation to wealth creation, in a transaction-based society in which the "deal" is more important than the value it drives or the relationships it is based on.

An inspiring personal story of redemption, second chances, and the transformative power within us all, from the founder and CEO of the nonprofit charity: water. In the tradition of such best-selling books as Shoe Dog and Mountains Beyond Mountains, Thirst is a riveting account of how to build a better charity, a better business, a better life - and a gritty tale that proves it’s never too late to make a change.

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokemon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. What lessons can we draw from its major successes and failures about the future of entertainment?