Great Business

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

WeWork would be worth $10 trillion, more than any other company in the world. It wasn’t just an office space provider. It was a tech company - an AI startup, even. Its WeGrow schools and WeLive residences would revolutionize education and housing. One day, mused founder Adam Neumann, a Middle East peace accord would be signed in a WeWork. The company might help colonize Mars. And Neumann would become the world’s first trillionaire.

When Pulitzer Prize-winning journalist Bill Dedman noticed in 2009 a grand home for sale, unoccupied for nearly 60 years, he stumbled through a surprising portal into American history. Empty Mansions is a rich mystery of wealth and loss, connecting the Gilded Age opulence of the 19th century with a 21st-century battle over a $300 million inheritance. At its heart is a reclusive heiress named Huguette Clark, a woman so secretive that, at the time of her death at age 104, no new photograph of her had been seen in decades.

Inspire yourself and others with the second edition of this best-seller. With heartfelt advice, practical wisdom, and examples from the field, Todd Whitaker explains the qualities and practices that distinguish great principals.

It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.

From technology to business, two (or more) heads often prove to be better than one - but only if those heads are cognitively diverse. Diverse perspectives are a powerful tool for maximizing productivity and enhancing collective performance. Now, in The Hidden Factor: Why Thinking Differently Is Your Greatest Asset, you can learn the strategies that make you a more diverse thinker and position you to break down institutional silos and build robust, effective teams.

Navy Ace pilot and TOPGUN instructor Bill Driscoll demonstrates how his own life-or-death aerial dogfights - and the preparation for them - can help guide high-risk corporate decisions. Interviews with over 200 senior executives and 26 Ace pilots, as well as strategies from Driscoll's own highly successful second career in commercial real estate, reinforce the consistent patterns underlying exceptional performance under pressure.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

The Purposeful Decision Maker presents Pádraig Ó Céidigh’s groundbreaking and holistic approach to decision-making in life and business. He explores both his own rich experience and the most up-to-date thinking in this area to arrive at a methodology for making great decisions consistently. The process begins with the concept of safe harbor: the people, places, and principles that are most important to you. Making great decisions is all about protecting that safe harbor and ensuring your actions are consistent with who you are at your core.

Real communication is much more than just talking. Once you've learned how to be a power communicator, there's no limit to how far you can go! Renowned communicator Nido Qubein shows you how to engage people's attention, how to help them understand you, and how to penetrate barriers others may unconsciously set up.

Robin Dreeke is a 28-year veteran of federal service, including the United States Naval Academy, United States Marine Corps. He served most recently as a senior agent in the FBI, with 20 years of experience. He was, until recently, the head of the Counterintelligence Behavioral Analysis Program, where his primary mission was to thwart the efforts of foreign spies, and to recruit American spies. His core approach in this mission was to inspire reasonable, well-founded trust among people who could provide valuable information.

In Beyond High Performance, Jason Jaggard, along with the coaches of Novus Global and the faculty of the Meta Performance™ Institute, pull back the curtain to reveal the coaching tools they use to help the best get better. Their groundbreaking research shows there are two types of great leaders and teams: Those who achieve success once and then plateau or decline, and those who achieve success over and over again.

Driving Great Results addresses the frustration around the core elements of running your business. Don't reinvent the wheel for tools that have already been proven. The time-saving tools in this book will allow you to spend your time on the things which really matter: your people, customer satisfaction, market and product differentiation, and doing the things you love to do!

You work hard. You put in the hours. Yet, you feel like you are constantly treading water with "good work" that keeps you going but never quite moves you ahead. Or worse, you are mired in "bad work" - endless meetings and energy-draining bureaucratic traps. Do More Great Work gets to the heart of the problem: Even the best performers are spending less than a fraction of their time doing "great work" - the kind of innovative work that pushes us forward, stretches our creativity, and truly satisfies us.

The key to success in life and business is to become a master at Conversational Intelligence. It's not about how smart you are, but how open you are to learn new and effective powerful conversational rituals that prime the brain for trust, partnership, and mutual success. Conversational Intelligence translates the wealth of new insights coming out of neuroscience from across the globe, and brings the science down to earth so people can understand and apply it in their everyday lives.

Businesses everywhere are plagued by managers who seem to think that keeping their staff miserable is the best way to deliver profits. This is a failure of leadership that also hurts the bottom line; research has shown that maintaining a happy, engaged workforce consistently drives measurably better business results across the board. In When They Win, You Win, Russ Laraway, the Chief People Officer at Qualtrics, provides a simple, coherent, and complete leadership standard that teaches organizational planners and managers how to develop incredible levels of employee engagement.

Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere.

In the second edition of this renowned book, you will find pearls of wisdom, heartfelt advice, and inspiration from one of the nation's leading authorities on staff motivation, teacher leadership, and principal effectiveness. With wit and understanding, Todd Whitaker describes the beliefs, behaviors, attitudes, and interactions of great teachers and explains what they do differently.

High performance expert Paul Rulkens provides the inside advice you need to accelerate your career as a business leader with an engineering background - from building on your unique strengths to achieving big business goals. How Successful Engineers Become Great Business Leaders is full of thought-provoking insights, practical applications, and pragmatic techniques to help you get everything you can out of everything you have.

Please note: This is a key takeaways and analysis of the book and not the original book. In Good to Great: Why Some Companies Make the Leap...and Others Don't, Jim Collins posits that most American entities (from the federal government and multinational corporations all the way down to individuals) are hindered by being good, and thus not rising to being great.