Great Business

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Someone once said, “Good enough sucks!” It really does, especially if you are capable of much more. Why settle for a slice, when you originally set out to get the whole pie? This book is the recipe for getting the whole pie. A true road map for achieving greatness in every part of your life. This easy listen will inspire you to not settle for “good enough” and strive for greatness in everything you do. It's for everyone who wants to achieve more and reach new heights. Achieving greatness means you recognize there is room for improvement.

Voltaire was a French writer famous for his wit and irony. They were his tools for launching vitriolic attacks on the established Catholic church, the adversaries of freedom of religion and expression, and on separation of church and state. His prolific writing took almost every possible literary form: plays, novels, essays, but also poems, historical and scientific works.

According to studies, we all work for the same thing--and it's not just money. It's meaning. Through our work, we seek a sense of purpose, contribution, connection, value, and hope. Digging down to the meaning of work taps our resilience in hard times and our passion in good times. That's the simple but profound premise behind this groundbreaking book by renowned management expert Dave Ulrich and psychologist Wendy Ulrich.

Small Business, Big Success offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business. Cynthia's down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over!

The problem with common sense is that it’s not so common, and that is never more evident than in the business world. In her latest audiobook, Margery Miller shares her insightful thoughts about everyday business practices in small segments that emphasize the human element, so you can easily put into practice what many books simply cover as theory. Being creative, trusting, empowering, and truthful in business can be a challenge, but Sound Business Bites shows you how to apply these critical foundations.

No time to read/listen to the original book? Get the main key insights from Summary of Shane Parrish’s The Great Mental Models in 23 minutes or less.

The ultimate do-it-now guide to getting started in managed services. Now includes chapters on cloud services, bundling, and more. Whether you're a new computer consultant or an experienced technician making the move to managed services, this is the perfect book for you! The book includes step-by-step instructions for creating service offerings, reformulating your business, creating service agreements, and more!

In The Miracle Manager, Kevin G. Armstrong argues that placing true leaders in management positions has become an epidemic that is destroying businesses. Armstrong, a successful speaker, business owner, advisor, disruptor, and best-selling author, knows first-hand the consequences of mistaking great leadership for effective management. With knowledge gained from 20-plus years of exclusively advising CEOs, business owners, and their management teams, the author presents a revolutionary approach to organizational management.

Al Dunlap is an original: an outspoken, irascible executive with an incredible track record of injecting new life into tired companies. The business media have coined a new verb"to dunlap"when describing a fast company turnaround. In April 1994 he became CEO and chairman of Scott Paper, which had lost $277 million in 1993, was on credit watch for excessive debt, and whose stock had been comatose for seven years.

In The Locker Room, bestselling author Damon West and player development coach Stephen Mackey team up to explore difficult conversations about eliminating both discrimination and cancel culture, as well as overcoming adversity. The book tells the story of four characters: two high school football coaches and two players, each of whom must deal with the fallout of an offensive comment that severely disrupts the unity and cohesion of their locker room and threatens to destroy their team.

By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding, and predicting, as well as taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like AI and cloud can enable a more empathetic world.

Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that the work of inventing the future doesn't belong just to geeks designing mobile apps and virtual-reality headsets or to social-media entrepreneurs hoping to launch the next Facebook. Some of today's most compelling organizations are doing brilliant things.

Get ready to question everything you've been told about charity and to find out how you can truly succeed at making the world a better place.

The truth is, being a great leader doesn’t mean you need to have a fancy job title. You don’t have to be overly assertive, and you don’t need to rule with an “iron fist”. Following the simple framework in this book, you can quickly go from putting out fires at work to building a collaborative and cooperative team. A team that respects and follows you, not because you’re a manager, but because you are the boss. But the choice is yours. You can keep second-guessing every decision you make. Or you can bring out the strong leader within and inspire your team to success.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Did you ever have a great boss? Everyone should have one, but not enough people do. If you're a boss, or hope to become one, or have a less-than-great boss, then this is the book that could change your career-and your life.

Too many of us feel trapped by work that doesn't allow us to live our purpose, feed our passions, or use our gifts. We fantasize about starting our own business, but we're told this will mean going deeply into debt, spending years working 80 hours a week, and coping with the relentless pressure to grow. Eco-Bags founder Sharon Rowe says there's another way: go tiny. She is here to show you how. Tiny isn't a size - it's a state of mind. Like a tiny house, a tiny business is built on maintaining a laser focus on what is absolutely essential to you.

Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. Key takeaways and analysis of the original book help you quickly absorb the author's wisdom in a distilled and easy-to-digest format.

A culture of trust for all companies large and small is invaluable. Trust turns deflection into transparency, suspicion into empowerment, and conflict into creativity. And what many have learned unfortunately is that no enterprise is too large or too successful to withstand a lack of trust within its walls. In The 10 Laws of Trust, JetBlue chairman and Stanford Graduate School of Business professor Joel Peterson explores how a culture of trust gives companies an edge.