Great Business

Small Business, Big Success offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business. Cynthia's down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over!

The problem with common sense is that it’s not so common, and that is never more evident than in the business world. In her latest audiobook, Margery Miller shares her insightful thoughts about everyday business practices in small segments that emphasize the human element, so you can easily put into practice what many books simply cover as theory. Being creative, trusting, empowering, and truthful in business can be a challenge, but Sound Business Bites shows you how to apply these critical foundations.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

The truth is, being a great leader doesn’t mean you need to have a fancy job title. You don’t have to be overly assertive, and you don’t need to rule with an “iron fist”. Following the simple framework in this book, you can quickly go from putting out fires at work to building a collaborative and cooperative team. A team that respects and follows you, not because you’re a manager, but because you are the boss. But the choice is yours. You can keep second-guessing every decision you make. Or you can bring out the strong leader within and inspire your team to success.

Business is about making money, but it's also about making decisions. There are relatively small decisions, like when to call a meeting or which emails to answer quickly. Then there are the big decisions that can make or break a business - which product to launch, whom to hire, how to spend. Hard work, analytics, past successes, intelligence, and a great business plan aren't enough anymore. Many of us are scrambling to discover the path to success but have found instead that we've lost our way.

From Plato to Plutarch, Shakespeare to Churchill, Machiavelli to Melville, Jane Austen to Carl Jung, Pericles to Peter Drucker and many more - here are the best leadership ideas of the past 25 centuries. You don't need a big title or a business degree in order to lead with impact. What you need is practical wisdom: the insight, judgment and strength of character that all great leaders have but that most business schools and corporate workshops don't teach.

Did you ever have a great boss? Everyone should have one, but not enough people do. If you're a boss, or hope to become one, or have a less-than-great boss, then this is the book that could change your career-and your life.

Do you want to become a better project manager? What skills can you improve to do your job more efficiently? How can you implement an agile methodology to improve your team’s productivity? What mistakes should you avoid while managing your team or a project? Do you want to discover the answers to these questions? If yes, this is the perfect book for you! You need better and newer project management methodologies to ensure this doesn’t happen. One such management methodology is Agile.

Drawing on decades of expertise, visionary leader and team expert Michael G. Rogers presents an unparalleled approach to team development that sets this audiobook apart from any other in the leadership genre. With captivating stories, relatable examples, introspective activities, and actionable exercises, this audiobook challenges your team’s mindset and equips them with the tools to elevate their personal performance and that of your entire team.

According to the authors, the essence of good leadership is the ability to make consistently sound judgments. While many believe people are either born with this ability or not, Tichy and Bennis explain that it can be developed - and it can lead to greatness. Judgment will have listeners making better decisions in no time.

Thirty years ago, Roger Fisher and Bill Ury wrote the groundbreaking book Getting to Yes. It established the mutual gains approach to negotiation, or what the popular media likes to call "win-win negotiation". But there are few, if any, negotiating situations in which everyone can get everything they want. In reality, most people want to win at win-win negotiation. And the way to win is to come up with a proposed agreement that is "good" for the other side and "great" for you.

You could decide to have G.R.E.A.T. processes. When you have those, these kind of problems perhaps don’t go away completely, but they can be dramatically reduced. Everyone can have an easier life, with less stress, wasted effort and better outcomes for employees, the business and its customers. So the big question you probably have is “well, how do we make that happen?”

What can ancient warriors like Genghis Khan, Attila the Hun, and Alexander the Great teach you about modern-day business? The answer just might surprise you! In the cutthroat world of business warfare, a comprehensive strategy is the only way to win. This book provides you with the powerful psychological insights you need to train your mind, dominate the competition, and change your financial destiny forever.

Søren Kierkegaard, a name meaning "church's garden", is a Christian philosopher whose work had a considerable influence on western philosophy and theology. His thoughts focused primarly on what it means to become a subject of one's existence, what feelings arise when faced with life choices, and the relation with God through faith. He is credited with numerous reflections on the three stages of life; he also questioned existential despair, absurdity and anxiety.

How to Deliver a Great TED Talk is a complete public speaking system for delivering highly effective presentations and speeches. If you’ve watched TED videos before, you’ve no doubt been inspired and electrified by speeches by figures such as Sir Ken Robinson, Jill Bolte Taylor, Simon Sinek and Dan Pink. If you follow the guidelines and tools in this audiobook, I guarantee that your audience will have no choice but to be wrapped up in your speeches and presentations.

In The Crash of Flight 3804, Investigative Journalist Charlotte Dennett digs into her father’s counterintelligence work, which pitted him against America’s wartime allies - the British, the French, and the Russians - in a covert battle for geopolitical and economic influence in the Middle East. Through vivid storytelling, extensive research, and deep analysis of region-defining maps, she reveals how feverish competition among intelligence networks, military, and Big Oil interests have fueled indiscriminate attacks and targeted killings that continue to this day.

Instead of slogging through 10-15 books to piece together all the relevant bits of information you need, Peter Rasmussen has distilled his experience from helping more than 300 companies getting started in China - including six of his own startups - into manageable, "must-know" steps that are critical to successful entry into the startup world.

Running a successful business can be hard for anyone, but 17-year-old Moziah Bridges has becomes a pro at it. His company, Mo's Bow's, is what today's "kidpreneurs" dream of achieving - a successful business selling a product that one loves and is passionate about. In his audiobook, Mo will share his BOWS of Business: Believe in yourself, take the Opportunity to give back, Work hard/study hard, and have Support from friends and family. He knows there is a Mo's Bows in every household - kids just need someone to help nurture their talents.

A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes, and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them.