Great Marketing

Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.

Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.

Do you really need another audiobook on customer service? There are hundreds you could choose from, and you've probably listened to at least a dozen. Why should you take advice from a deli with a funny name in Ann Arbor, Michigan?

Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment—and to value marketing in the process.

By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding, and predicting, as well as taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like AI and cloud can enable a more empathetic world.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.

I have been in the ATM owning and operating business for years. It first started when I was looking to implement a way to give the customers in my convenience store another outlet for gaining access to cash easily. After I implemented an ATM in my own store, I realized that there were probably many other small business owners who needed access to the same service for their customers, too. My ATM fleet operation boomed! In this book, I will tell you everything you need to know from start to flourish (not “finish”) when starting your own ATM business.

If you lead, manage or influence a B2B sales organization of any kind, let this be a long overdue wake-up call: the time to grow and develop women and underrepresented sales professionals is now. The question is, will your organization be ahead of the curve or get left behind? For well over three decades, Lori Richardson has been selling, running a sales strategy firm, speaking, watching sales trends, and now helping to influence them.

Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot awake? Building on Bedrock will help answer that question. This book focuses on when you should take the leap and whether entrepreneurship is even the right thing for you. Based upon research, but told through the stories of American businessman and entrepreneur Sam Walton and others, this book discusses the who, what, when, where, how, how much, and why of successful entrepreneurs.

This book features over 25 great affiliate marketing niche ideas, article suggestions, keyword suggestions, product suggestions, which niches have info product and online course potential, and more.

Having a hard time picking a niche for your affiliate marketing website? Buy this audiobook right now! I'm going to be completely honest with you.... A lot of audiobooks will tell you how to make money with affiliate marketing, but they leave out the most important part: The real secret sauce.

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists.

In Secrets of the Great Rainmakers you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, best-selling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.

If you want to achieve success as an affiliate marketer, selecting the right niche is essential. But there are so many different niches to choose from. Picking one can often be incredibly difficult. That’s why I wrote this book. To help give you ideas. This book features: ten great affiliate marketing niche ideas; article suggestions; keyword suggestions; product suggestions; which niches have info product and online course potential; and more!

It is common knowledge that customers value customer reviews. New studies shows 94 percent of consumers use online customer reviews in their buying decision. As a business owner, you might think "how important are customer reviews for my business"? Well the answer is simple: You do not have to be a math genius to know that if your customer base has five-star reviews, you will have a much better chance of ranking higher than your competitors on Google and other search engines.

Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners as well as against demands of the future in a book service leaders around the world will use as a guide for years to come.

Do you feel like most business owners and marketers who are always stifled or confused on how to create good marketing campaigns or write good marketing copy for your own business, products or services? This is usually caused by the fact that you are told you have to look at the "client avatar" that details everything from what is actually relevant to your business to what someone dreamed about last night...which might not be relevant to you at all.

Here are tools, tips, and proven techniques to lift your service higher. Lift your service up, increase service value, and add more to your customers and your bottom line (Chapter two unlocks the value). Explore spectacular service and discover what's beyond the extra mile (Chapter four reveals the secrets). Build your service culture and attract great customers and staff (Study chapter six to keep them). Find loyalty, passion, and profits (Every chapter has the clues).

Meet Robert Paolini, an award-winning, top-selling real estate salesperson, who has decoded the essential communication skills of top producers. His breakthrough GOOD T.A.L.K. system dispels the myths of old-fashioned selling techniques and instead shows you how to genuinely connect with people and help solve their problems with integrity.