Health Business

Why, despite our state-of-the-art medical technology, does the United States have among the highest maternal and infant mortality rates in the industrialized world? Why do pregnant women who are planning to breastfeed receive "free" samples of infant formula from American obstetricians? Why are American newborns given a vaccine at birth against hepatitis B, a sexually transmitted disease? The Business of Baby arms parents with the information they need to make informed decisions about their own health and the health of their infants.

Senior care demand is exploding, and you have the compassion and drive to launch a successful home care agency. But turning your passion into profit feels overwhelming. Licensing, staffing, and marketing on a tiny budget can cause you to feel stuck in a hurry.

Do social interactions drain your energy? Do you consider yourself quiet or different? The traits that you might think are holding you back could actually be your superpowers! You just need to see them in a different light. An introvert herself, the award-winning and best-selling author Gabriela Casineanu will guide you along the path to discover your unique strengths - like being on the hero’s journey for the introvert!

Many organizations approach the issue of employee engagement and motivation by tapping into age, gender and other stereotypes. Motivation and Performance challenges these notions, bringing together evidence that group differences are often exaggerated and that getting to the heart of what really motivates individuals is what's most important. This book is a practical guide to ensuring that organizations consider all motivators - job security as well as the need for personal growth - to improve employee satisfaction, boost organizational productivity and reduce staff turnover.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Former big-city crime reporter Tamara Cherry calls on her award-winning skills as a journalist to examine the impact of the media on trauma survivors and the impact of trauma on members of the media. As Tamara documents the experiences of those who were forced to suffer on the public stage, she is confronted by everything she got wrong on the crime beat. Covering murders and traffic fatalities to sexual violence and mass violence, Cherry exposes a system set up to fail trauma survivors and journalists.

Can refocusing conversations between doctors and their patients lead to better health? Despite modern medicine’s infatuation with high-tech gadgetry, the single most powerful diagnostic tool is the doctor-patient conversation, which can uncover the lion’s share of illnesses. However, what...

What do Ray Dalio, Richard Branson, and Tim Ferris all have in common? They all meditate! Do you? If you don’t, I’m sure you will after reading this. Meditation is scientifically proven to enhance cognitive health and performance. In fact, there are hundreds of studies to back this up. On top of that, meditation can help develop your creativity and improve memory. With this, you’ll be more effective and productive throughout the day. This will lead to a growing business and more $$$ in your bank account.

A recent Gallup poll in the US found that 70% of those in work didn't enjoy their job. In his latest book, John C. Parkin brings the power of saying 'F**k It' to the subject of doing what we love. In this highly entertaining and motivational audiobook, John sets out to prove that when we do what...

The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has transformed with the rise in digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, entrepreneur and former physician Harshit Jain, MD examines the virtual POC marketing ecosystem and shares his marketing acumen with businesses to optimize communication initiatives to prescribers.

This cultural history and memoir of stage fright will resonate with anyone terrified of speaking or performing in public. Stage fright is one of the human psyche's deepest fears, challenging actors, musicians, professional athletes, and people from all walks of life. Surveys in the United States repeatedly rank public speaking as one of the top fears, affecting up to 74 percent of people.

Arthashastra' is one of the oldest books with immense historical significance written by Kautilya or Arya Chanakya as he was popularly known. This book is one of the most effective books ever written on the art of statecraft and the science of everyday living. Originally written in Sanskrit...

How a miracle treatment turned deadly and changed the course of the AIDS crisis. By the mid 1980s, AIDS hysteria was so rampant that a fearful and prejudiced public ignored stories of gay men falling ill with lesions and mouth ulcers. President Reagan avoided mentioning the disease entirely...

A scathing reexamination of the lives of nine female celebrities in the 2000s, and the sexist, exploitative culture that took them down Welcome to celebrity culture in the early aughts: the reign of Perez Hilton, celebrity sex tapes, and dueling tabloids fed by paparazzi who were willing to do...

"This audiobook will shine new light on your journey, ignite your practice with new power, inspire new possibilities for growth, and infuse your life with the grace and confidence you seek." -Baron BaptisteA little over a decade ago, Baron Baptiste published his seminal book, Journey into...

Emotional intelligence is about knowing enough about your emotions that you are able to turn them into positive energy that enhances, as opposed to undermines, your work efficiency. You definitely will love learning about your emotions. You will know that the best place to start with dealing with others as a leader is from within yourself. Yet, as you understand yourself, you get ideas about others, and you can recognize their emotional states. This way, you can guide your employees on the same and path, too.

For the past few years, mindfulness has begun to transform the American workplace. Many of our largest companies, such as General Mills, Ford, Target, and Google, have built extensive programs to foster mindful practices among their workers. Mindful Work is the first audiobook to explain how all sorts of businesses and any kind of worker can benefit from meditation, yoga, and other mindful techniques.

The Power of Body Language is your practical, personal playbook for getting what you desire from others—and zoning in on what others are saying to you without words. In an insightful and engaging narrative peppered with fascinating facts, nationally renowned body-language expert Tonya Reiman illuminates the hidden meaning behind specific gestures, facial cues, stances, and body movements, giving you a life-changing, career-saving, troubleshooting skill.

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.