Health Business

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.

Life these days can feel like an endless, exhausting to-do list with far too many to-dos and not nearly enough time to complete them. Self-help gurus will tell you to time block, to wake up at five am, to try the Pomodoro method, and get rid of everything in your life that doesn't spark joy—but the reality is you can't bullet journal your way out of exhaustion. Instead, science journalist Amy Arthur argues for a radical new approach: we must learn to manage not our time, but our energy.

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

The Korean sixth sense for winning friends and influencing people, nunchi (pronounced noon-chee) can help you connect with others so you can succeed in everything from business to love. The Power of Nunchi will show you how. Have you ever wondered why your less-skilled coworker gets promoted before you, or why that one woman from your yoga class is always surrounded by adoring friends? They probably have great nunchi. The art of reading a room and understanding what others are thinking and feeling, nunchi is a form of emotional intelligence.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

Citing a wealth of research data and drawing on illustrative anecdotes, The Burnout Challenge shows how organizations can change to promote sustainable productivity. Christina Maslach and Michael P. Leiter provide useful tools for identifying the signs of employee burnout, most often exhaustion, cynicism, and ineffectiveness. They also advise managers on assembling and interpreting worker self-evaluation surveys, which can reveal workplace problems and potential solutions. And when it comes to implementing change, Maslach and Leiter offer practical, evidence-driven guidance.

Are you tired of overthinking every little decision, only to find yourself paralyzed by indecision and self-doubt? Do you lie awake at night, your mind endlessly churning, worrying about things that ultimately don't matter? If so, it's time to break free from the mental jail of overthinking and start taking massive action toward your goals. Imagine waking up each morning with a mind that feels refreshed, calm, and laser-focused on the tasks that truly drive your success.

In Everyday Vitality, psychiatrist Dr. Samantha Boardman shows listeners how to find strength within their stress and how to transform full days into more fulfilling days. Drawing from scientific research and her own clinical experience, she shares strategies for cultivating vitality - the positive feeling of aliveness and energy that lies at the core of well-being and at the heart of a good day.

An inspiring personal story of redemption, second chances, and the transformative power within us all, from the founder and CEO of the nonprofit charity: water. In the tradition of such best-selling books as Shoe Dog and Mountains Beyond Mountains, Thirst is a riveting account of how to build a better charity, a better business, a better life - and a gritty tale that proves it’s never too late to make a change.

We have hundreds of conversations every week, yet rarely think about the words we use. But the way we describe ourselves and the world around us profoundly shapes our decisions, emotions and action. The Power of Words delves into our minds, showing us how a simple shift in our language can lead to personal growth and positive change. Drawing from his extensive research in neuroscience and his role as one of the directors of the Human Brain Project, Mariano Sigman reveals that our minds are much more malleable than we think.

To succeed in a fast-changing world, individuals and companies know they must create a culture of growth, where experimentation and feedback are encouraged, and learning is integrated into the everyday. Yet we often get stuck in a well-worn pattern of habits that don’t move us forward. Why? Because many of us get trapped in the Performance Paradox: the counterintuitive phenomenon that if we focus only on performing, our performance suffers. How can we give ourselves the space to experiment and grow while also delivering high-level results?

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Imagine if you had as much energy for your family at 8 p.m. as you have at the office at 8 a.m.? Whether or not you can hit a home run or run a marathon, this program will train you to perform at the highest possible levels in both your professional and family life.

Janine Driver was trained as a lie-detection expert for the ATF, FBI, and the CIA. Driver - who is known in professional circles as "the Lyin' Tamer" and has demonstrated her world-renowned expertise on such programs as The Today Show, The Dr. Oz Show, and Nancy Grace - now offers listeners essential tools that will enable them to detect deceptions, recognize a liar, and ultimately improve their lives.

This book was born out of the wake-up call I received from God in 2016. He said to me, "Emmanuel, you are not disciplined enough for where I am taking you to." Before then, I didn't see myself as an undisciplined person. Even though I understood God was not saying I lacked discipline, this assessment set me on an exploratory journey to find out what discipline really means and how I can enhance my discipline.

It’s comforting to think that we can be successful because we work hard, climb ladders, and get what we deserve, but each of us has been profoundly touched by randomness. Chance is shown to play a crucial role in shaping outcomes across history, throughout the natural world, and in our everyday lives. In The Random Factor, Mark Robert Rank draws from a wealth of evidence, including interviews and research, to explain how luck and chance play out and reveals how we can use these lessons to guide our personal lives and public policies.

An approach to ending psychological suffering based on the ancient wisdom tradition of Advaita or self realization. This is a presentation of the essential teaching of this direct path to freedom that focuses on the recognition and realization of the true self. This audiobook identifies the root cause of suffering as the identification with the mind and the belief that the psychological construct that is considered the "person" is actual.

As children, we develop stories about how the world works, most of which get improved upon and amended over time. But some do not, even as we mature in other ways. Opinionated, self-centered, and fear-driven, these “child stories” are the source of the behavioral and emotional patterns that hold us back. When we learn to identify and rewrite these stories, limitless growth becomes possible.

Do you sometimes feel like a fraud at work, despite years of training and experience? Do you feel like it's pure luck that people can’t see your incompetence? Are you worried that one day, people will find out that you’re really just faking it? If you answered a resounding yes to these questions, then you might be experiencing imposter syndrome.

Resilience is not an innate character trait. Whether you’re in a leadership role or working as part of a team, you need to implement strategies that build and nurture resilience. You need a resilience plan. Award-winning mental health expert Marie-Hélène Pelletier draws on her clinical practice and extensive knowledge in therapeutics and business practices to explore how resilience is the best defense against burnout and how everyone can build it in themselves—not with a one-size-fits-all plan but with strategies to help you create a custom plan.