Health Care Business

Based on three years of research and more than 300 firsthand interviews with experts, Your Best Health Care Now is your easy-to-follow, real-world guide to making today's health system work for you. You'll learn all the smart moves and timely tips to get better care and save hundreds, if not thousands, of dollars - no matter what your concerns may be. Whether you're trying to book a free checkup, negotiate with a surgeon, or worrying about high insurance deductibles and rising premiums, Your Best Health Care Now has the answers you need.

Now more than ever, the scientific and medical community is under the microscope and in front of the media. Science matters, and in a post-truth world it’s more important than ever for scientists and physicians to be heard. But there’s a challenge. To get people to listen, you can’t communicate in writing alone anymore. You need to speak up and be seen—onstage, online, and on camera. To do this well you need to master the art of influential speaking, which is something you weren’t taught at university or medical school.

Every organization, whether in healthcare or beyond, relies on key referral sources or centers of influence to grow and thrive. How can you ensure these vital connections are actively driving potential customers or clients your way? Systematic referral source marketing is your untapped advantage.

The Healthcare Heretic is both a call for disruptive change to a system that is clearly broken and a rallying cry to potential leaders of the economy of the future. It challenges the obsolete mind-set of the Industrial Age - decayed notions that have lulled corporations and the people who work for them into the illusion that doing things the “old way” is safe and that change is a danger to all.

A bold new remedy for the sprawling and wasteful health care industry. In this provocative book, Jonathan Bush, cofounder and CEO of athenahealth, calls for a revolution in health care to give customers more choices, freedom, power, and information, and at far lower prices.

How can America's healthcare system be transformed to provide consistently higher-quality and lower-cost care? Nothing else in healthcare matters more. Prescription for the Future identifies some standout medical organizations that have achieved higher-quality, more patient-focused, and lower-cost care, and from their examples distills 12 transformational practices that could transform the entire healthcare sector.

The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has transformed with the rise in digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, entrepreneur and former physician Harshit Jain, MD examines the virtual POC marketing ecosystem and shares his marketing acumen with businesses to optimize communication initiatives to prescribers.

Blood-boosting Procrit is Johnson & Johnson's biotech superstar. Behind its various brand names, it ranks as Medicare's most reimbursed drug. But Procrit performs frighteningly well, and can stimulate so many blood cells that thousands of patients die in unexplained and painful ways. Blood Feud is award-winning journalist Kathleen Sharp's nail-biting expose of the Procrit case. Packed with corporate espionage, plot twists, and larger-than-life characters, it's as gripping as it is terrifyingly true.

Healthcare is a big business and is only continuing to grow. Because of this, technology must adapt and transform to meet the needs of the public. Failed healthcare IT projects are nothing new. However, they surely are something that can be learned from. In every failure is a lesson that can be used for a future project - a lesson that can help to save, or better, someone else's life.

Healthcare has changed immensely over the past few generations - house calls from a local family doctor are a thing of the past, and the deeply personal relationships and bonds between provider and patient are eroding with the demands of for-profit insurance. As a family practitioner focused on cradle-to-grave care, author Barb Regis has a valuable perspective on how patients can experience better outcomes.

Healthcare must provide higher quality care at a lower cost. Studer Group's Engagement Model is the key. If you're seeking to create a culture of high engagement, you're not alone. Great clinical quality depends on it. Price pressures demand it. Where engagement doesn't exist, all stakeholders suffer. By making engagement a core competency, you can reduce turnover, prevent physician burnout, improve clinical outcomes, and solidify trust in caregivers.

The book is for anyone and everyone who works in healthcare. Written in the practical, easy-to-process style that has become Studer’s trademark - and packed with heartfelt stories that showcase the many gifts of healthcare people - the book will help clinicians and non-clinicians alike to keep their emotional bank accounts full.

Operating an ALF can be rewarding. The services you provide for people aged 62+ and their families help people live their best lives. You also contribute to the community and society at large by maintaining the health and well-being of a contributing member.

Andy Lazris, MD, is a practicing primary care physician who experiences the effects of Medicare policy on a daily basis. As a result, he believes that the way we care for our elderly has taken a wrong turn and that Medicare is complicit in creating the very problems it seeks to solve. Aging is not a disease to be cured; it is a life stage to be lived. Lazris argues that aggressive treatments cannot change that fact but only get in the way and decrease quality of life.

In Mission-Driven Leadership, Mark Bertolini, the long-time chairman and CEO of Aetna, the Fortune 500 health insurance company, reveals that genuine leadership is not about dollars and market share, but about improving lives and communities.

As residents, we understand the burnout epidemic is driven by the system - but the system won't change overnight. This book can help you reduce stress and improve your performance with practical solutions that won't take years to implement or permission to start. Using best practices and evidence-based research, this step-by-step guide outlines a series of practical solutions proven to decrease burnout for those with no time, no money, and no power.

I once heard someone say, "You cannot aspire to be something you have never seen." This book is not only for every little Black girl out there who has dreamt of wearing a white coat and stethoscope but also for all the little Black girls who have not dreamt of it because they have never thought it possible.

The growth of careers and career pathways within medicine and health care can be confusing, yet it reflects the evolution of modern medicine which relies upon a myriad of different specialists each able to contribute their own particular skills to the care and wellbeing of the patient or client. Careers within the NHS are many and varied, with opportunities to train not only as nurses and doctors but also as dieticians, occupational therapists, physiotherapists, and speech and language therapists.

When it comes to providing high-quality care in the most efficient, cost-effective way possible, ProvenCare has proven to be the gold standard in the industry. Developed at Geisinger Health System and praised by healthcare leaders worldwide, this pioneering approach provides an essential blueprint for healthcare executives who want to provide higher levels of care for their patients, greater incentives for practitioners, and smarter solutions at lower costs.

This is a “how to” book for leaders in healthcare. Lessons learned from 30+ years as a nursing executive, an executive coach, and as an equestrian have been interwoven to describe what it takes for success as a leader for teams in healthcare and in horsemanship. The author sees similarities in both arenas.