Health Care Business

The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has transformed with the rise in digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, entrepreneur and former physician Harshit Jain, MD examines the virtual POC marketing ecosystem and shares his marketing acumen with businesses to optimize communication initiatives to prescribers.

From the origins of consumerism to the evolution or revolution associated with consumerism in healthcare, this audiobook is a reflective depiction of the past, present, and future of healthcare as it empowers the consumer (patient). The Impact of Autonomy and Consumerism in Healthcare navigates the changing healthcare landscape, navigating some of these changes and what they mean not only for healthcare delivery but for providers, suppliers, and consumers.

A bold new remedy for the sprawling and wasteful health care industry. In this provocative book, Jonathan Bush, cofounder and CEO of athenahealth, calls for a revolution in health care to give customers more choices, freedom, power, and information, and at far lower prices.

Listening to Belonging in Healthcare will provide you with practical, research-based guidance to be a better ally for coworkers who are from underrepresented groups. Through this book, you'll learn how to create a more inclusive workplace culture with everyday acts of allyship that help everyone thrive.

While there are a growing number of books based on the Toyota Production System, or lean, focused on healthcare, there are very few that detail the tools that make lean more than just a way of thinking and put the methodology into practice.

Therapists are struggling to carve out a fulfilling, profitable niche, an event that has left many discouraged and even disheartened. In Cash Therapy Practice, Paul Potter, PT, looks at the private practice model and turns it on its head. Most therapists follow the cash-based model not for the money, but for patient connection, something that is decidedly lacking in modern healthcare. Potter diligently outlines in this manifesto how every therapist can benefit from the advantages of a cash-based practice.

I work four to six days a week, making $350 to $550 per 12-hour shift, but I realize that I often only have just enough to pay my bills, and I'm always looking forward to the next paycheck. I go in for extra shifts, but that doesn't seem to help. I never have time for myself or time to stay in the house I'm paying for. If this sounds like you, this book will help.

As the owner of two health-care educational institutions, I often come in contact with anxiety-filled faces of individuals who really would like to become health-care professionals but do not know which careers to choose. I have seen many cases of individuals switching from one course to another and later settling for the third course where they think they have found their niche. In one case I had a student who wanted to draw blood but fainted during the introductory video on phlebotomy.

Health-care organizations cry out for a tool to decrease untoward events and bridge the communication gap between professional clinician teams and clients. Discover how to guide your team to creatively problem-solve, build emotional and social intelligence, increase workplace safety and employee retention, and guarantee client satisfaction with the results-don’t-lie Improv to Improve Healthcare system.

Andy Lazris, MD, is a practicing primary care physician who experiences the effects of Medicare policy on a daily basis. As a result, he believes that the way we care for our elderly has taken a wrong turn and that Medicare is complicit in creating the very problems it seeks to solve. Aging is not a disease to be cured; it is a life stage to be lived. Lazris argues that aggressive treatments cannot change that fact but only get in the way and decrease quality of life.

Forget your old ideas of what a career in health care looks like. As modern health-care professionals, we take control of our career road map, our income, and our quality of life. The overlap between our skill, passion, and dream working life is at the very essence of The Modern Healthcare Professional!   

Healthcare must provide higher quality care at a lower cost. Studer Group's Engagement Model is the key. If you're seeking to create a culture of high engagement, you're not alone. Great clinical quality depends on it. Price pressures demand it. Where engagement doesn't exist, all stakeholders suffer. By making engagement a core competency, you can reduce turnover, prevent physician burnout, improve clinical outcomes, and solidify trust in caregivers.

A lively, clear explanation of the American healthcare reform movement from a noted expert - giving women the tools they need to demand fair and affordable coverage for all people. Founder and CEO of Day Health Strategies Rosemarie Day wants women to recognize their trouble with accessing affordable care as part of a national emergency. Day encourages women throughout the country to share their stories and get involved, and she illustrates how a groundswell of activism, led by everyday women, could create the incentives our political leaders need to change course.

If you are seeking a job in the healthcare industry and need targeted interview preparation, this book is for you. It is jammed packed with articles, tips, and exercises to help better prepare you for healthcare job interviews. Whether you are an experienced professional or new to the field, this concise guide will give you the confidence that you need to ace the medical job interview and prevent a code blue by already knowing what to do!

The New Patient Generator is a step-by-step guide for health practitioners, revealing all the secrets of social media and digital marketing to create an endless supply of new patients.

As the American healthcare system sorts out the ramifications of healthcare reform, patients have quietly reinvented the healthcare decision-making process, refining their own roles and changing their expectations of the people and organizations they turn to for care. To attract and engage these empowered, self-directed patients, healthcare marketers will need to overcome their addiction to outdated strategies and tactics, and to make significant behavioral changes in the way they go to market.

In the American healthcare system, ignorance is not bliss. We are all paying the price for ever-increasing medical costs and the accompanying loss of quality care.

When it comes to providing high-quality care in the most efficient, cost-effective way possible, ProvenCare has proven to be the gold standard in the industry. Developed at Geisinger Health System and praised by healthcare leaders worldwide, this pioneering approach provides an essential blueprint for healthcare executives who want to provide higher levels of care for their patients, greater incentives for practitioners, and smarter solutions at lower costs.

On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.

How to lead with heart and run an effective healthcare organization! Sarah McVanel empowers you with the ROCK leadership behaviours that will produce STAR results both right now and post-change. Written in a practical, non-nonsense style, Rock Star provides advice and guidelines to help you focus on what matters most - your people.