Health Sociology

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

In the Mayo Clinic book Back and Neck Health, acclaimed neurosurgeon Mohamad Bydon, MD, evaluates the primary back and neck conditions plaguing working adults today and identifies everyday actions that may exacerbate the pain. The book also outlines the variety of treatment options available to those living with chronic back and neck pain, including home treatments, physical therapy, interventional approaches, and different types of surgery.

If there is one belief that has united the left and the right, psychologists and philosophers, ancient thinkers and modern ones, it is the tacit assumption that humans are bad. It's a notion that drives newspaper headlines and guides the laws that shape our lives. From Machiavelli to Hobbes, Freud to Pinker, the roots of this belief have sunk deep into Western thought. Human beings, we're taught, are by nature selfish and governed primarily by self-interest.

We have a strong instinct to belong to small groups defined by clear purpose and understanding - "tribes". This tribal connection has been largely lost in modern society, but regaining it may be the key to our psychological survival.

This gripping narrative explores today's scientific pursuit of immortality, with exclusive visits inside Silicon Valley labs and interviews with the visionaries who believe we will soon crack into the aging process and cure death. We live in an age when billionaires are betting their fortunes on laboratory advances to prove aging unnecessary and death a disease that can be cured.

Transform your life or the life of someone you love with Life Force - the newest breakthroughs in health technology to help maximize your energy and strength, prevent disease, and extend your health span - from Tony Robbins, author of the number one New York Times best seller Money: Master the Game.

In recent years, numerous studies have shown that bright, charming, seemingly confident and socially skilled teenagers from affluent, loving families are experiencing epidemic rates of depression, substance abuse, and anxiety disorders - rates higher than in any other socioeconomic group of American adolescents. Materialism, pressure to achieve, perfectionism, and disconnection are combining to create a perfect storm that is devastating children of privilege and their parents alike.

The expertise of Mayo Clinic is now available in this practical guide to treating more than 100 of today’s most common health concerns, ranging from allergies and asthma to sore throats and stomach flus. Mayo Clinic Book of Home Remedies answers many questions and concerns about health using straightforward information, made easy to find with topics arranged in alphabetical order.

Health Secrets from the Great Gurus brings to you effective ways for building a healthy lifestyle, polishing your mind, nurturing your spirit and cultivating a persona that you are proud of. With insights from well-known best-selling gurus from across the globe, this book will make holistic living easier and achievable!

For two thousand years, cadavers have been involved in science's boldest strides and weirdest undertakings. They've tested France's first guillotines, ridden the NASA Space Shuttle, been crucified in a Parisian laboratory to test the authenticity of the Shroud of Turin, and helped solve the mystery of TWA Flight 800. For every new surgical procedure, from heart transplants to gender reassignment surgery, cadavers have been there alongside surgeons, making history in their quiet way.

Building a Resilient Tomorrow does not dwell on overhyped descriptions of apocalyptic climate scenarios, nor does it travel down well-trodden paths surrounding the politics of reducing carbon emissions. Instead, it starts with two central facts: Climate impacts will continue to occur, and we can make changes now to mitigate their effects.

Are you constantly worrying about your health, or the health of a loved one? Do you find yourself endlessly looking up symptoms on the internet? No matter how your health anxiety manifests, it can be a crippling psychological burden. In Freedom from Health Anxiety, nationally recognized anxiety expert Karen Lynn Cassiday teaches you skills to conquer health anxiety, once and for all. You'll learn to switch from focusing on worst-case scenarios to appreciating the joy of the present moment—regardless of health status.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

Based on the latest advances in medicine, this concise, wide-ranging book by a leading doctor reveals all that you need to know to be fit and trim and lead an active healthy life, free from stress and disease. Fit, Trim and Disease-free will divulge the many secrets which busy doctors are unable to tell you during your occasional brief consultations with them. Written by an eminent consultant with vast clinical experience, who is also the best-selling author of Baby and Child Care, this book will empower you to be the master of your own health and happiness.

In The Crowd - A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.

Throughout the course of his ordeal battling esophageal cancer, Christopher Hitchens adamantly and bravely refused the solace of religion, preferring to confront death with both eyes open. In this riveting account of his affliction, Hitchens poignantly describes the torments of illness, discusses its taboos, and explores how disease transforms experience and changes our relationship to the world around us. By turns personal and philosophical, Hitchens embraces the full panoply of human emotions as cancer invades his body and compels him to grapple with the enigma of death.

In The Blank Slate, Steven Pinker, one of the world's leading experts on language and the mind, explores the idea of human nature and its moral, emotional, and political colorings. With characteristic wit, lucidity, and insight, Pinker argues that the dogma that the mind has no innate traits, denies our common humanity and our individual preferences, replaces objective analyses of social problems with feel-good slogans, and distorts our understanding of politics, violence, parenting, and the arts.

Many people believe that, at its core, biological sex is a fundamental, diverging force in our development. According to this familiar story, differences between the sexes are shaped by past evolutionary pressures - women are more cautious and parenting-focused, men seek status to attract more mates - re-created in each generation by sex hormones and male and female brains. This, in turn, is the basis of supposedly entrenched inequalities in our modern societies.

We all have the capacity to raise children who are highly resilient and emotionally connected. However, many of us are unable to because we are blinded by modern misconceptions of parenting and our own inner limitations. In The Awakened Family, I show you how you can cultivate a relationship with your children so they can thrive; moreover, you can be transformed to a state of greater calm, compassion and wisdom as well.