International Business

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

Are you a student or a young professional who always thinks about starting your own company one day but doesn't know where to get started? The Titan in Making is a life-changing practical guide made specifically for you that will help you make this transition from academia or professional jobs to entrepreneurship by developing your mindset.

Do you want to generate consistent monthly income on the Internet? Without resorting to scammy get rich quick schemes? Or shelling out thousands of dollars on useless material? If so - you’ve come to the right place.... In this book, you’ll find seven proven methods for making your very first dollar on the Internet. Ones which are working right now, and will continue to work in 2018 and beyond. Each one explained in simple, easy to understand language.

In this audiobook, I will show you some strategies and indicators that could help you to start you business plan and the way most books on the topic approach trading. It will seem as if all you need to do is show up and smile. Well, of course, it's more complicated than that! There are people out there who have tuned a small investment into large capital gains, and almost all of them have a single thing in common: Successful traders almost always operate in the forex market.

Do you have a hard time negotiating with people? Are you always the first one to compromise or too tough to generate great deals? This book will address your fear and obstacles in negotiation. You will soon reap the benefits of being a great negotiator if you follow the steps in this book, even if you have never had any business experiences before.

MBA 360 begins by describing the basics of management. It gives you simple yet highly effective tools that can be applied to management or business goals in minutes by creating an effective method to track, monitor, and control all phases of your business. It teaches current people skills, technologies, and promotion methods without rehashing old-school business practices. In brief, it gives the 21st-century manager or entrepreneurial leader everything it takes to succeed.

Freedom is on the decline around the world. Autocrats in Europe, Asia, and the Middle East are undermining our open societies, human rights, and the rule of law. The Russian invasion of Ukraine was a wake-up call for the West, but the biggest threat remains China. For two generations, Americans and Europeans have believed that change will come through trade, but instead of dictatorships becoming more like Western democracies, unfettered free trade has strengthened our enemies and undermined our countries.

Business scholars C. K. Prahalad and Gary Hamel base their 1990 argument for a strategy change on a comparison of case studies. They note that some corporations are adept at inventing new markets, quickly entering emerging markets, and shifting patterns of customer choice in established markets. The authors suggest that the ability to identify core competencies allows companies to develop new products quickly, and they challenge managers to emulate these best practices

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.

Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years. In The Platform Paradox, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.

Discover three simple ways to motivate your team and generate more sales.

In September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world’s biggest-ever initial public offering. Since then, millions of investors and managers worldwide have pondered a fundamental question: What’s really going on with the new wave of China’s disruptors? Alibaba wasn’t an outlier - it’s one of a rising tide of thriving Chinese companies, mostly but not exclusively in the technology sector. Now Edward Tse reveals how China got to this point, and what the country’s rise means for the United States and the rest of the world.

In late 2008, under the long shadow cast by the most severe economic crisis in generations, a revolutionary new form of currency was quietly being shaped. In Crypto Economy, Aries Wanlin Wang provides the definitive blueprint for understanding how Bitcoin, Blockchain, and other digital technologies are disrupting traditional financial institutions and forever changing the world of commerce.

The Master’s Path – How to Find Happiness, Joy, and Fulfillment in Your Life was created to help you break through the mental barriers that hold you back. One of the many life-changing strategies you will learn helps you to reset your self-identity “set point” so you can overcome challenges that up to now may have seemed insurmountable.

We are all searching for resolutions to the challenges we face. We all want to help ourselves and others and enjoy fuller, more satisfying lives. The Enneagram may not be able to solve every problem. Still, it can shine a light on why and how so many individuals inflict misery upon themselves, and by extension, others around them. It is time for us all to stop living in the past and realize our full potential. If you want to live an authentic life full of meaning and fulfillment, this book is for you!

In his inspiring new book, Leading from Your Core, Obi Abuchi, sets out a compelling path to becoming a purposeful, courageous, and resilient leader. For more than two decades, Obi has been fascinated by the difference that transformational leaders make to those around them. He’s discovered that the most inspiring leaders have learnt the secret of effective influence - it begins with mastering one's self and channelling one’s ego in the service of others. This isn't a book for glory seekers, but for change makers.

The essential guide for working in diverse teams and across cultures today. This practical self-help guide will optimise the performance of individuals and teams working in an intercultural environment. By increasing awareness of the nature and impact of diversity in the workplace and national cultural differences, it demonstrates how to use the power of difference to achieve positive results for all. Learn how to mitigate unconscious bias to create inclusive organisations and how to use key cultural dimensions to communicate and cooperate in intercultural teams.

Every organization, whether in healthcare or beyond, relies on key referral sources or centers of influence to grow and thrive. How can you ensure these vital connections are actively driving potential customers or clients your way? Systematic referral source marketing is your untapped advantage.

Differences are the spice of life! But cultural differences can also be the source of embarrassing gaffes and miscommunication for business and social travelers alike. No one wants to make a cross-cultural blunder--especially one that could have consequences for crucial partnerships or even your entire organization. But when you seek to understand the origins of these cultural distinctions and develop strategies to cope with them, you'll find that you can navigate any culture--whether virtually or in person--with ease.

Have you ever heard the saying "money can't buy happiness"? Well, it's bullshit. Why do we spend 40+ hours per week working if the goal of monetary gain doesn't make you happy? Let's be honest and call it what it is: Money is simply a tool to provide you with opportunity. These favorable circumstances open doors and provide you the ability to focus on your passions. You have the ability to attain a six- or seven-figure net worth, you just need a proven pathway to get there. Imagine how much more free your life would be.