International Business

Globalization means that we need to be prepared to interact with people from a wide range of cultures. But it's impossible to learn the particular customs and traits of every culture you might regularly come into contact with. Cultural Intelligence teaches techniques that will allow you to function effectively in any culture. Instead of providing a laundry list of culturally specific dos and don'ts, Thomas and Inkson show how to pay attention in a mindful and creative way to cues in cross-cultural situations.

However, this book is not about how to grow a $500 account into a $500,000 account. It is precisely these exaggerated return expectations that bring most beginners to failure. Instead, the author shows, in a realistic way, how you can become a full-time trader in spite of limited start-up capital. This applies both for traders who want to remain private, as well as for those who want to eventually trade customer funds.

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

With twenty years of experience in frontier markets, including a decade working in Africa, author Jonathan Berman engages with top business leaders on the vast opportunities and challenges of the continent. Success in Africa pushes past the headlines on Africa's growth to answer the questions often asked by companies and investors: Who do I work with there and what drives them? How do I deal with government? What about war, disease, and poverty? What about China? How do I win?

Is Social Security really going bust, and what does that mean to me? If I hire an immigrant, am I hurting a native-born worker? How much can presidents really affect economic outcomes? Why does the stock market go up when employment declines? What's a "living wage?" Why do I feel so squeezed? If you'd like to know the answers to these questions, premier economist Jared Bernstein is here to help.

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

In his previous book, The Elusive Quest for Growth, William Easterly criticized the utter ineffectiveness of Western organizations to mitigate global poverty, and he was promptly fired by his then-employer, the World Bank. The White Man's Burden is his widely anticipated counterpunch - a brilliant and blistering indictment of the West's economic policies for the world's poor.

Natalie Marie Janji is a graduate of Loyola Marymount University in Los Angeles, CA with a BS in chemistry and a passion for helping others succeed. She knows the challenges of college life, and in The Miracle Morning for College Students she shares from her wisdom and experience to help students achieve at the highest level.

This audiobook offers five proven principles so multinational companies can advance diversity, equity, and inclusion with a nuanced understanding of local contexts across countries and cultures. Local relevance - understanding markets and acknowledging local beliefs, regulations, and history - is essential for global success. This groundbreaking audiobook explicitly details how to take local histories, laws, and practices into account in DEI transformation work while promoting social justice worldwide.

By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the 10 most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China's foreign policy priorities.

China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.

In Who the Hell Wants to Work for You? Mastering Employee Engagement, Tim Eisenhauer explains and unifies the groundbreaking employee engagement practices of America's most admired companies. It shows the role of individuals, managers, and executives in building a new kind of workplace. And it uses the collective experience of hundreds of employers through research and case examples to help you - the manager - transform your mind, your team, and your business. Everyone's talking about it, but it's as bad as it's ever been.

The Miracle Morning for Writers combines Hal Elrod's global phenomenon with Steve Scott's proven writing habit techniques (which helped him get on the Wall Street Journal best sellers list). You learn how to take charge of your morning and maximize "the rest of the day" for your writing efforts.

Discover three simple ways to motivate your team and generate more sales.

Silicon Valley is imperializing the planet. With nearly bottomless supplies of cash and ambition, a small group of companies have been gradually seizing symbolic and practical civic leadership in America and worldwide. But Silicon Valley does not answer to the electorate; nor have they been voted into office. And the perils of their influence are only now making themselves known.

A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we do - economically, politically, and culturally - abroad and at home. As foreign affairs columnist for The New York Times, Thomas L. Friedman crisscrosses the globe talking with the world's economic and political leaders. Now he has used his years of experience as a reporter and columnist to produce a pithy, trenchant, riveting look at the worldwide market forces that are driving today's economies.

Even if we live within sight of the sea, it is easy to forget that our world is an ocean world. The open ocean, that vast expanse of international waters, begins just a few miles out and spreads across three-fourths of the globe. It is a place of storms and danger, both natural and manmade. And at a time when every last patch of land is claimed by one government or another, it is a place that remains radically free.

Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from her extensive experience and global connections, author Sharon Schweitzer suggests that irrespective of their industry, everyone is essentially in the relationship business. Within Asia, building trust and inspiring respect are vital steps in developing business relationships that transcend basic contractual obligations.

The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Capitalism at Risk draws on discussions with business leaders around the world to identify 12 potential disruptors of the global market system. Presenting examples of companies already making a difference, the authors explain how business must serve both as innovator and activist - developing corporate strategies that effect change at the community, national, and international levels.

High Noon has established itself within the United States hard seltzer market as a low calorie alcoholic beverage with no added sugar as well as being gluten-free. In this book, we are going to talk about business ideas that may bring High Noon soft drinks to Britain and build a market there! We will analyze the economic factors, marketing in UK, and SWOT model. Let's take a closer look and break down the details of our expansion!