Leadership Research

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.

The most important document for any business is the business plan. It is the strategy for bringing your product or service to the market. So, your business plan outlines what you see as an opportunity and how you plan to take advantage of that opportunity. The best business plans are concise, clear, and easy to understand. If a business plan is too complicated, it will not be taken seriously. If it is too simple, it will not be helpful. This is a step-by-step guide on how to write a simple and successful business plan.

Writing a book is hard! There are so many details to handle, and not everything can be done in order, one thing at a time. How can an author juggle so many things without having a crisis? By using Project Management for Writers. Project management is a process and set of skills, tools, and techniques used to accomplish even massive undertakings by every successful company, including NASA. Getting to the moon was a big project, wouldn’t you say?

Book coach Cathy Fyock doesn’t tell you how to create a Blog2Book - she shows you! If you’ve been writing weekly blog posts for a year, you likely have enough content for your own book. In this easy format, Cathy provides you a framework along with tips and tools to create your own book quickly!

The work of academics can matter and be influential on a public level, but the path to becoming a public intellectual, influential policy advisor, valued community resource, or go-to person on an issue is not one that most scholars are trained for. The Public Professor offers scholars ways to use their ideas, research, and knowledge to change the world.

Business leaders are in charge. They are in charge of people, of budgets, of production lines. Most leaders also believe that they are in charge of their greatest resource - their own brain. But how true is that? The more we understand about how the brain works, the clearer it becomes that our brain often kicks in before we do.

It's Monday. Time to hit the pause button on your personality and get ready for the next meeting because, for the next five days, we'll be speaking the language of business. And, from bloated jargon and monotonous memos to syrupy slogans and deadly dull presentations, the official language of business is bull. The second we get to work, we join the masses who trade the wit and warmth of their voices for a corporate stamp of approval and the comfort of conformity.

As humans, we are greatly influenced by our relationships. We each enjoy being members of loyalty programs and networking groups that align with our goals. We have selected and continue to go to the same supermarkets, gas stations, banks, and purchase from only select companies. This happens because of an unspoken relationship that exists with these businesses and brands. They make us happy, we trust them, and their consistency is calming in a chaotic world with too many choices.

Starting a business is no easy task and figuring out how to package and present your idea can be even harder. You will need time, dedication, investment money, and, most importantly, the ambition to get through the first steps of the process. Luckily, you've already completed one of the most difficult steps: recognizing that a stellar business plan is crucial to the future success of your business. This audiobook provides the tools and techniques that are needed to form a business plan that will have investors begging to give you their money.

If you are a professional expert - a consultant, adviser, coach, accountant, lawyer, medical practitioner, or in any other field where your income relies on your advice, your experience, and your expertise - you are about to learn how you could be approaching potential new clients as a published author and expert in your field in as little as 45 days.

Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After listening to this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion often gets a bad rap; naysayers call it manipulative. However, persuasion is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

Through market research, you can find the appropriate niche in which to start a business, or you can identify whether the niche your existing business is in will continue to do well.

Il primo e unico “bignami” del copy persuasivo™ in lingua italiana. Questo libretto, pubblicato per la prima volta nel 2017, è pensato per professionisti, imprenditori e tutti coloro che hanno bisogno di comunicare per convincere e ottenere una risposta, in un mondo in cui è sempre più difficile attirare l’attenzione (e stimolare interesse). Nella nuova edizione, arricchita e potenziata, il testo è diviso in 10 capitoli, più nuove appendici e una serie di procedure e dritte per scrivere messaggi chiari e convincenti e superare la sindrome del foglio bianco.

Sichere Dir noch heute dieses Hörbuch und werde Herr der Risiken, so dass Du die Risiken kontrollierst und nicht mehr von Ihnen kontrolliert wirst.

Knowing how to negotiate and persuade your client or boss to say yes to what you want is no longer difficult, if you follow the step-by-step strategy in this guide to position yourself in a win-win situation. Unlike other guides, this one will provide key negotiation and persuasion techniques to start right away to strengthen your ability to influence people to achieve your desired outcome with greater success.

If your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. It’s no secret that the best salespeople have secrets that the rest don’t know, and Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need to start putting these secrets to work for you. The human brain is the most advanced computer ever created, able to process complex mental equations that would leave any man-made computer crying in a corner.

Persuasion is a seductive and elusive skill to master, and one that comes with tremendous power. Who wouldn't want to be able to talk anyone into doing anything they want? Well, there's good news about that! The good news is persuasion is something you can learn with the help of this book! This book contains fundamentals, techniques, tricks, and basic skills regarding the persuasion of selling and how they can be applied to any conversation, mostly when you need to overcome objections. This knowledge will give you a fair advantage!

This short audiobook condenses the habits and techniques - your tools - that work most of the time for most of the people who write at work and want to be happier in all parts of their lives: nothing more, nothing less. It is also a true and accurate reflection of my 40 years of writing for business and of teaching writing at two prestigious universities and many professional societies and companies.