Market Research

Liste de produits
    • The Science Behind Why We Buy
    • Auteur(s): Phil P. Barden
    • Narrateur(s): Graham Mack
    • Durée: 9 h et 52 min
    • Date de publication: 2022-11-15
    • Langue: Anglais
    • Pas de évaluations
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • How Incentives Really Work
    • Auteur(s): Uri Gneezy
    • Narrateur(s): Jonathan Todd Ross
    • Durée: 9 h et 27 min
    • Date de publication: 2023-03-21
    • Langue: Anglais
    • Pas de évaluations
    • An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • The Customer CEO Business Fable About How to Profit from the Power of Your Customers
    • Auteur(s): Chuck Wall
    • Narrateur(s): Don Hagen
    • Durée: 1 h et 37 min
    • Date de publication: 2013-12-10
    • Langue: Anglais
    • Pas de évaluations
    • Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm....

    Prix courant: 7,77$ ou 1 crédit

    Prix réduit: 7,77$ ou 1 crédit

    • How Pirates, Dreamers, and Innovators Create and Dominate Markets
    • Auteur(s): Play Bigger LLC, Dave Peterson, Christopher Lochhead, Kevin Maney
    • Narrateur(s): Sean Pratt
    • Durée: 8 h et 7 min
    • Date de publication: 2016-06-14
    • Langue: Anglais
    • 4 out of 5 stars 5 évaluations
    • The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design....

    Prix courant: 29,13$ ou 1 crédit

    Prix réduit: 29,13$ ou 1 crédit

    • Truth and Lies About Why We Buy
    • Auteur(s): Martin Lindstrom
    • Narrateur(s): Don Leslie
    • Durée: 7 h et 22 min
    • Date de publication: 2008-10-21
    • Langue: Anglais
    • 4 out of 5 stars 9 évaluations
    • Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • lições atemporais sobre fortuna, ganância e felicidade
    • Auteur(s): Morgan Housel
    • Narrateur(s): Léo Senna
    • Durée: 6 h et 59 min
    • Date de publication: 2023-09-28
    • Langue: Portugais
    • Pas de évaluations
    • O livro de educação financeira mais comentado dos últimos anos, com mais de 1 milhão de exemplares vendidos no mundo todo....

    Prix courant: 20,77$ ou 1 crédit

    Prix réduit: 20,77$ ou 1 crédit

    • And Other Unexpected Forces that Shape How We Think, Feel, and Behave
    • Auteur(s): Adam Alter
    • Narrateur(s): Tristan Morris
    • Durée: 7 h et 18 min
    • Date de publication: 2013-03-21
    • Langue: Anglais
    • 4.5 out of 5 stars 10 évaluations
    • An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • The Power to Predict Who Will Click, Buy, Lie, or Die
    • Auteur(s): Eric Siegel
    • Narrateur(s): Nicolas D. Frantela
    • Durée: 10 h et 7 min
    • Date de publication: 2015-12-30
    • Langue: Anglais
    • 5 out of 5 stars 2 évaluations
    • In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • The Future Is Immersive
    • Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrateur(s): Graham Rowat
    • Durée: 5 h et 40 min
    • Date de publication: 2023-12-19
    • Langue: Anglais
    • Pas de évaluations
    • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

    Prix courant: 14,47$ ou 1 crédit

    Prix réduit: 14,47$ ou 1 crédit

    • How to Use Psychology to Influence Human Behavior
    • Auteur(s): Nick Kolenda
    • Narrateur(s): Mike Norgaard
    • Durée: 6 h et 6 min
    • Date de publication: 2017-09-18
    • Langue: Anglais
    • 4.5 out of 5 stars 13 évaluations
    • Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • How the Pope's Children Rewrote the Rules for Ireland
    • Auteur(s): David McWilliams
    • Narrateur(s): David McWilliams
    • Durée: 11 h et 22 min
    • Date de publication: 2019-11-21
    • Langue: Anglais
    • 4 out of 5 stars 2 évaluations
    • In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • The Need for Collective Change: Colonialism, Climate Change, and Consumerism
    • Auteur(s): Aja Barber
    • Narrateur(s): Aja Barber
    • Durée: 8 h et 17 min
    • Date de publication: 2021-10-05
    • Langue: Anglais
    • 4 out of 5 stars 9 évaluations
    • A call to action for consumers everywhere, Consumed asks us to look at how and why we buy what we buy, how it's created, who it benefits, and how we can solve the problems created by a wasteful system....

    Prix courant: 25,23$ ou 1 crédit

    Prix réduit: 25,23$ ou 1 crédit

    • How Technology Brought Us Together and Why It Might Drive Us Apart
    • Auteur(s): Rachel Botsman
    • Narrateur(s): Caroline Baum
    • Durée: 10 h et 34 min
    • Date de publication: 2017-11-14
    • Langue: Anglais
    • Pas de évaluations
    • From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. This is the age of "distributed trust"....

    Prix courant: 28,27$ ou 1 crédit

    Prix réduit: 28,27$ ou 1 crédit

    • How to Make Good Ideas Great and Great Ideas Scale
    • Auteur(s): John A. List
    • Narrateur(s): Will Damron
    • Durée: 8 h et 26 min
    • Date de publication: 2022-02-01
    • Langue: Anglais
    • 4.5 out of 5 stars 18 évaluations
    • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • Como influenciar e não se deixar influenciar [How to Influence and Not Be Influenced]
    • Auteur(s): Robert B. Cialdini PhD
    • Narrateur(s): Ricardo Juarez
    • Durée: 12 h et 17 min
    • Date de publication: 2022-02-16
    • Langue: Portugais
    • Pas de évaluations
    • Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão....

    Prix courant: 23,63$ ou 1 crédit

    Prix réduit: 23,63$ ou 1 crédit

    • The Politics of Mass Consumption in Postwar America
    • Auteur(s): Lizabeth Cohen
    • Narrateur(s): Karen White
    • Durée: 21 h et 43 min
    • Date de publication: 2018-06-05
    • Langue: Anglais
    • Pas de évaluations
    • In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life....

    Prix courant: 33,40$ ou 1 crédit

    Prix réduit: 33,40$ ou 1 crédit

    • The Tiny Clues That Uncover Huge Trends
    • Auteur(s): Martin Lindstrom
    • Narrateur(s): Ricco Fajardo
    • Durée: 8 h et 4 min
    • Date de publication: 2016-02-23
    • Langue: Anglais
    • 4 out of 5 stars 6 évaluations
    • Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • The (Mostly) Hidden Ways Marketing Reshapes Our Brains
    • Auteur(s): Matt Johnson PhD, Prince Ghuman
    • Narrateur(s): Roger Wayne
    • Durée: 8 h et 59 min
    • Date de publication: 2020-05-19
    • Langue: Anglais
    • 4 out of 5 stars 1 évaluation
    • Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....

    Prix courant: 23,54$ ou 1 crédit

    Prix réduit: 23,54$ ou 1 crédit

    • The Economics of Manipulation and Deception
    • Auteur(s): George A. Akerlof, Robert J. Shiller
    • Narrateur(s): Bronson Pinchot
    • Durée: 7 h et 11 min
    • Date de publication: 2016-02-09
    • Langue: Anglais
    • 4 out of 5 stars 6 évaluations
    • Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • Decision-Making Beyond the Numbers
    • Auteur(s): John Kay, Mervyn King
    • Narrateur(s): Roger Davis
    • Durée: 15 h et 50 min
    • Date de publication: 2020-03-17
    • Langue: Anglais
    • 3.5 out of 5 stars 8 évaluations
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit