Market Research
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Auteur(s): Daryl Weber
- Narrateur(s): Jeff Cummings
- Durée: 6 h et 38 min
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For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Narrateur(s): Jeff Cummings
- Durée: 6 h et 38 min
- Date de publication: 2015-12-27
- Langue: Anglais
- For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Power of Fifty Bits
- The New Science of Turning Good Intentions into Positive Results
- Auteur(s): Bob Nease PhD
- Narrateur(s): Qarie Marshall
- Durée: 5 h et 24 min
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As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.
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The Power of Fifty Bits
- The New Science of Turning Good Intentions into Positive Results
- Narrateur(s): Qarie Marshall
- Durée: 5 h et 24 min
- Date de publication: 2016-01-27
- Langue: Anglais
- Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions....
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Prix courant: 20,89$ ou 1 crédit
Prix réduit: 20,89$ ou 1 crédit
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Auteur(s): David Avrin, Larry Winget - foreword
- Narrateur(s): David Avrin
- Durée: 5 h et 24 min
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Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Narrateur(s): David Avrin
- Durée: 5 h et 24 min
- Date de publication: 2019-04-01
- Langue: Anglais
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Discover the 24 reasons people are leaving you for competitors and how to win them back....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Persuasion
- The Science of Selling
- Auteur(s): Lewis Fischer
- Narrateur(s): Ted Warren
- Durée: 1 h et 30 min
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Persuasion is a seductive and elusive skill to master, and one that comes with tremendous power. Who wouldn't want to be able to talk anyone into doing anything they want? Well, there's good news about that! The good news is persuasion is something you can learn with the help of this book! This book contains fundamentals, techniques, tricks, and basic skills regarding the persuasion of selling and how they can be applied to any conversation, mostly when you need to overcome objections. This knowledge will give you a fair advantage!
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Persuasion
- The Science of Selling
- Narrateur(s): Ted Warren
- Durée: 1 h et 30 min
- Date de publication: 2017-09-25
- Langue: Anglais
- This book contains fundamentals, techniques, tricks, and basic skills regarding the persuasion of selling and how they can be applied to any conversation....
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Prix courant: 9,34$ ou 1 crédit
Prix réduit: 9,34$ ou 1 crédit
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How We Eat
- The Brave New World of Food and Drink
- Auteur(s): Paco Underhill
- Narrateur(s): Adam Barr, Aden Hakimi, Karissa Vacker
- Durée: 7 h et 23 min
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Our food system is undergoing a total transformation that impacts how we produce, get, and consume our food. Market researcher and bestselling author Paco Underhill—hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers”—reveals where our eating and drinking lives are heading in his “delectable” (Michael Gross, New York Times bestselling author of 740 Park) book, How We Eat.
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How We Eat
- The Brave New World of Food and Drink
- Narrateur(s): Adam Barr, Aden Hakimi, Karissa Vacker
- Durée: 7 h et 23 min
- Date de publication: 2022-01-04
- Langue: Anglais
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In this upbeat, hopeful, and witty approach, How We Eat reveals the future of food in surprising ways....
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Prix courant: 17,47$ ou 1 crédit
Prix réduit: 17,47$ ou 1 crédit
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The Psychology of Advertising
- 3rd Edition
- Auteur(s): Wolfgang Stroebe, Bob M. Fennis
- Narrateur(s): Nigel Patterson
- Durée: 19 h et 40 min
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrateur(s): Nigel Patterson
- Durée: 19 h et 40 min
- Date de publication: 2021-08-03
- Langue: Anglais
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....
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Prix courant: 33,40$ ou 1 crédit
Prix réduit: 33,40$ ou 1 crédit
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How to Get Rich Slowly
- A Proven, Step by Step Guide for How to Make More Money, Get Rich and Master the Game of Money: How to Make Money, Volume 3
- Auteur(s): Robert Gardner
- Narrateur(s): Dean Collins
- Durée: 31 min
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All of us want to live a life of financial freedom. But getting rich overnight isn’t going to happen. If you want to get rich, the best way is to do the things that made rich people rich. This book gives you a proven plan to make more money and to get rich over time. If you are looking for a way to do nothing, change nothing, and still get rich, this book isn’t for you. But if you want to learn the real secrets of the wealthy and are willing to work hard and make changes to your outlook and your life, anyone can get rich slowly.
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How to Get Rich Slowly
- A Proven, Step by Step Guide for How to Make More Money, Get Rich and Master the Game of Money: How to Make Money, Volume 3
- Narrateur(s): Dean Collins
- Durée: 31 min
- Date de publication: 2019-10-24
- Langue: Anglais
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All of us want to live a life of financial freedom. But getting rich overnight isn’t going to happen. If you want to get rich, the best way is to do the things that made rich people rich. This book gives you a proven plan to make more money and to get rich over time....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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Going Public
- How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
- Auteur(s): Dakin Campbell
- Narrateur(s): Brian Troxell
- Durée: 11 h et 47 min
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Going Public is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or IPOs, are typically the first time retail investors can own a piece of the New Economy companies promising to rewire economic rules. Selling IPOs is also one of the most profitable businesses for Wall Street investment banks, who have spent the last 40 years protecting their profits.
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Going Public
- How Silicon Valley Rebels Loosened Wall Street’s Grip on the IPO and Sparked a Revolution
- Narrateur(s): Brian Troxell
- Durée: 11 h et 47 min
- Date de publication: 2022-07-26
- Langue: Anglais
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A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO, Going Public is a character-driven narrative centered on the last five years....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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I'll Be Back: How to Get Customers to Come Back Again & Again
- Auteur(s): Shep Hyken
- Narrateur(s): Shep Hyken
- Durée: 4 h et 42 min
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.
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I'll Be Back: How to Get Customers to Come Back Again & Again
- Narrateur(s): Shep Hyken
- Durée: 4 h et 42 min
- Date de publication: 2021-08-13
- Langue: Anglais
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers....
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Prix courant: 14,09$ ou 1 crédit
Prix réduit: 14,09$ ou 1 crédit
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Auteur(s): Riccardo Illy
- Narrateur(s): Sam Rushton
- Durée: 6 h et 16 min
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Narrateur(s): Sam Rushton
- Durée: 6 h et 16 min
- Date de publication: 2022-02-22
- Langue: Anglais
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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1 Page Online Marketing Gameplan: Get More Leads and Make More Money Using Social Media & Online
- Auteur(s): Sam Mahmud
- Narrateur(s): Jim Carmody
- Durée: 1 h et 11 min
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If I were to give any other title to this book, I would’ve called it "A guide to social media marketing for new businesses and entrepreneurs" or probably "Digital marketing, how to do it right!'. However, I had to settle for a catchier title for obvious marketing reasons. Strategy should dictate your competitive advantage and it is important to keep your strategy simple if you are a start-up, a new business, or a small business. As your business grows, your strategy will inevitably grow more complex over time.
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1 Page Online Marketing Gameplan: Get More Leads and Make More Money Using Social Media & Online
- Narrateur(s): Jim Carmody
- Durée: 1 h et 11 min
- Date de publication: 2021-12-21
- Langue: Anglais
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If I were to give any other title to this book, I would’ve called it "A guide to social media marketing for new businesses and entrepreneurs" or probably "Digital marketing, how to do it right!'. However, I had to settle for a catchier title for obvious marketing reasons....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- Auteur(s): Rob Walker
- Narrateur(s): Robert Fass
- Durée: 9 h et 21 min
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- Narrateur(s): Robert Fass
- Durée: 9 h et 21 min
- Date de publication: 2008-05-19
- Langue: Anglais
- Marketing executives and consumer advocates alike predict a future of brand-proof consumers. This misconception has eclipsed the real changes in the way modern consumers relate to brands....
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Prix courant: 27,75$ ou 1 crédit
Prix réduit: 27,75$ ou 1 crédit
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Copywriting 2019
- The Most Updated Guide to Creating the Best Copy in the Market and Taking Any Business to the Next Level
- Auteur(s): James Stone
- Narrateur(s): Peter R. Ormond
- Durée: 1 h et 42 min
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Are you feeling overwhelmed by your pursuit of a successful copywriting career? Don’t worry, this book is here to help you learn exactly that and more. Are you asking yourself how? It’s simpler than you think. It just takes a little bit of patience and planning. You will learn about the different tactics and strategies you should be aware of to make it to the top, including the use of different copywriting styles, how to build a powerful copywriting message that sells, and much, much more.
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Copywriting 2019
- The Most Updated Guide to Creating the Best Copy in the Market and Taking Any Business to the Next Level
- Narrateur(s): Peter R. Ormond
- Durée: 1 h et 42 min
- Date de publication: 2019-04-05
- Langue: Anglais
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Are you feeling overwhelmed by your pursuit of a successful copywriting career? Don’t worry, this book is here to help you learn exactly that and more. Are you asking yourself how? It’s simpler than you think. It just takes a little bit of patience and planning....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Book Launch
- How to Write, Market, & Publish Your First Best-Seller
- Auteur(s): Chandler Bolt
- Narrateur(s): Al Kessel
- Durée: 3 h et 29 min
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Are you struggling to grow your business? No matter what your definition of success is, each one of us out there has the dream of being successful. Maybe you want to be an entrepreneur, speaker, coach, or writer. Maybe you just have the dream of making good, passive income. Book Launch reveals the proven approach that all the top experts and millionaires are using to become successful: writing your own best-selling book.
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Book Launch
- How to Write, Market, & Publish Your First Best-Seller
- Narrateur(s): Al Kessel
- Durée: 3 h et 29 min
- Date de publication: 2015-02-03
- Langue: Anglais
- Book Launch reveals the proven approach that all the top experts and millionaires are using to become successful: writing your own best-selling book....
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Prix courant: 20,10$ ou 1 crédit
Prix réduit: 20,10$ ou 1 crédit
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The Art of Going Viral: 17 Studies to Reach Millions, Gain Influence, & Get Internet Famous
- Auteur(s): A.C. Clint
- Narrateur(s): Matthew J. Chandler-Smith
- Durée: 2 h et 1 min
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Why is it that some things explode online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us? Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it. Whether your dream is YouTube stardom, or just creating opportunity with a personal brand, The Art of Going Viral is your blueprint for digital success. Stand out, get noticed, and captivate online.
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The Art of Going Viral: 17 Studies to Reach Millions, Gain Influence, & Get Internet Famous
- Narrateur(s): Matthew J. Chandler-Smith
- Durée: 2 h et 1 min
- Date de publication: 2020-12-07
- Langue: Anglais
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Why is it that some things explode online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us? Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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How to Save Money
- 25 Step-by-Step Tips on How to Save Money by Cutting Unnecessary Expenses Without Sacrificing the Quality of Your Life
- Auteur(s): Money Mastery Teacher
- Narrateur(s): Jonathan Frazier
- Durée: 2 h et 24 min
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Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little. In this audiobook, How to Save Money, you will discover 25 incredibly simple tips for money management that you will be able to implement right now and start taking control of your personal finances.
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How to Save Money
- 25 Step-by-Step Tips on How to Save Money by Cutting Unnecessary Expenses Without Sacrificing the Quality of Your Life
- Narrateur(s): Jonathan Frazier
- Durée: 2 h et 24 min
- Date de publication: 2019-09-25
- Langue: Anglais
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Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Persuasion: Psychology of Selling - Secret Techniques Only the World's Top Sales People Know to Close the Deal Every Time
- Auteur(s): Ryan James
- Narrateur(s): Sam Slydell
- Durée: 1 h et 13 min
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If your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. It’s no secret that the best salespeople have secrets that the rest don’t know, and Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need to start putting these secrets to work for you. The human brain is the most advanced computer ever created, able to process complex mental equations that would leave any man-made computer crying in a corner.
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Persuasion: Psychology of Selling - Secret Techniques Only the World's Top Sales People Know to Close the Deal Every Time
- Narrateur(s): Sam Slydell
- Durée: 1 h et 13 min
- Date de publication: 2018-04-06
- Langue: Anglais
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If your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Auteur(s): Grant McCracken
- Narrateur(s): Fred Berman
- Durée: 6 h et 33 min
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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Narrateur(s): Fred Berman
- Durée: 6 h et 33 min
- Date de publication: 2009-12-16
- Langue: Anglais
- Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons and your business....
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Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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The Brain Sell
- When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
- Auteur(s): David Lewis
- Narrateur(s): Steven Menasche
- Durée: 9 h et 26 min
- Version intégrale
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Au global
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Performance
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Histoire
From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.
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The Brain Sell
- When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
- Narrateur(s): Steven Menasche
- Durée: 9 h et 26 min
- Date de publication: 2015-07-24
- Langue: Anglais
- Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the tools, techniques, technologies and psychologies seeking to make us all buy more....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Triggers That Cause Buyers to Open Their Wallets
- Extreme Psychological Buying Triggers and More - Advice & How To (Volume 1)
- Auteur(s): Dr Leland Dee Benton
- Narrateur(s): Larry Terpening
- Durée: 1 h et 38 min
- Version intégrale
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Au global
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Performance
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Histoire
As a behavioral scientist for over 3-decades, my job as a research scientist is to study the human mind in all kinds of situations and conditions. As in nature, the human mind seeks balance. Balance within the human body or physiologically is called homeostasis. Balance with the human mind is called sanity. Mind research scientists have long sought the reasons behind the mind's ability to create success as well as turn on itself and create failure.
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Triggers That Cause Buyers to Open Their Wallets
- Extreme Psychological Buying Triggers and More - Advice & How To (Volume 1)
- Narrateur(s): Larry Terpening
- Durée: 1 h et 38 min
- Date de publication: 2013-06-06
- Langue: Anglais
- As a behavioral scientist for over 3-decades, my job as a research scientist is to study the human mind in all kinds of situations and conditions. As in nature, the human mind seeks balance....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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