Market Research
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Auteur(s): Scott McKain
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
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With the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. Award-winning author and speaker Scott McKain examines what an iconic organization or leader is and helps you attain and retain that rare status. If your company has slipped in its standing, McKain teaches you how you can regain your position.
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
- Date de publication: 2018-10-09
- Langue: Anglais
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Award-winning speaker and author Scott McKain explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time....
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Prix courant: 22,25$ ou 1 crédit
Prix réduit: 22,25$ ou 1 crédit
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Auteur(s): Shane O'Mara
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
- Date de publication: 2021-05-04
- Langue: Anglais
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....
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Prix courant: 17,12$ ou 1 crédit
Prix réduit: 17,12$ ou 1 crédit
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Auteur(s): Steve Stoute, Mim Eichler Rivas
- Narrateur(s): Kerry Washington
- Durée: 11 h et 59 min
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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Narrateur(s): Kerry Washington
- Durée: 11 h et 59 min
- Date de publication: 2014-04-03
- Langue: Anglais
- The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation....
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Prix courant: 20,15$ ou 1 crédit
Prix réduit: 20,15$ ou 1 crédit
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What Women Want
- The Global Marketplace Turns Female Friendly
- Auteur(s): Paco Underhill
- Narrateur(s): Mike Chamberlain
- Durée: 7 h et 19 min
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Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.
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Influencing the World
- Écrit par Amazon Customer le 2023-01-04
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What Women Want
- The Global Marketplace Turns Female Friendly
- Narrateur(s): Mike Chamberlain
- Durée: 7 h et 19 min
- Date de publication: 2011-04-27
- Langue: Anglais
- Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace....
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Prix courant: 17,05$ ou 1 crédit
Prix réduit: 17,05$ ou 1 crédit
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 7 h et 2 min
- Version intégrale
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Seth puts me to sleep
- Écrit par Andrew Cao le 2019-02-13
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Narrateur(s): Seth Godin
- Durée: 7 h et 2 min
- Date de publication: 2018-11-13
- Langue: Anglais
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For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Exactly What to Say
- The Magic Words for Influence and Impact
- Auteur(s): Phil M. Jones
- Narrateur(s): Phil M. Jones
- Durée: 1 h et 14 min
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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Straight to the point - no bs
- Écrit par ToyeLanre le 2018-11-09
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Exactly What to Say
- The Magic Words for Influence and Impact
- Narrateur(s): Phil M. Jones
- Durée: 1 h et 14 min
- Date de publication: 2017-12-01
- Langue: Anglais
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
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Prix courant: 10,09$ ou 1 crédit
Prix réduit: 10,09$ ou 1 crédit
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Hooked: How to Build Habit-Forming Products
- Auteur(s): Nir Eyal, Ryan Hoover
- Narrateur(s): Nir Eyal
- Durée: 4 h et 40 min
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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If it wasn't so short, I wouldn't have finished it
- Écrit par Jeremy Parkin le 2021-12-04
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Hooked: How to Build Habit-Forming Products
- Narrateur(s): Nir Eyal
- Durée: 4 h et 40 min
- Date de publication: 2014-01-22
- Langue: Anglais
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Prix courant: 16,11$ ou 1 crédit
Prix réduit: 16,11$ ou 1 crédit
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Pre-Suasion
- Channeling Attention for Change
- Auteur(s): Robert B. Cialdini
- Narrateur(s): John Bedford Lloyd
- Durée: 9 h et 24 min
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The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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informative, but difficult to listen to. Too much
- Écrit par Curtis S. le 2018-01-09
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Pre-Suasion
- Channeling Attention for Change
- Narrateur(s): John Bedford Lloyd
- Durée: 9 h et 24 min
- Date de publication: 2016-09-06
- Langue: Anglais
- Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- Auteur(s): Shari Levitin
- Narrateur(s): Shari Levitin
- Durée: 7 h et 3 min
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Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- Narrateur(s): Shari Levitin
- Durée: 7 h et 3 min
- Date de publication: 2019-11-12
- Langue: Anglais
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Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Auteur(s): Robbie Kellman Baxter
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
- Date de publication: 2021-09-24
- Langue: Anglais
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Auteur(s): Chris Farrell
- Narrateur(s): Chris Farrell
- Durée: 7 h et 7 min
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The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Narrateur(s): Chris Farrell
- Durée: 7 h et 7 min
- Date de publication: 2009-12-22
- Langue: Anglais
- As a once-in-a lifetime downturn continues, trusted finance reporter Chris Farrell explains that there is a silver lining to this cloud....
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Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Auteur(s): Eric Siegel
- Narrateur(s): Steven Menasche
- Durée: 11 h et 6 min
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An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrateur(s): Steven Menasche
- Durée: 11 h et 6 min
- Date de publication: 2017-05-11
- Langue: Anglais
- An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Fixation
- How to Have Stuff Without Breaking the Planet
- Auteur(s): Sandra Goldmark
- Narrateur(s): Eva Wilhelm
- Durée: 5 h et 58 min
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Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.
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Fixation
- How to Have Stuff Without Breaking the Planet
- Narrateur(s): Eva Wilhelm
- Durée: 5 h et 58 min
- Date de publication: 2021-05-11
- Langue: Anglais
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Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Seven Lost Secrets of Success
- Auteur(s): Joe Vitale
- Narrateur(s): Joe Vitale
- Durée: 3 h et 26 min
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During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.
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The Seven Lost Secrets of Success
- Narrateur(s): Joe Vitale
- Durée: 3 h et 26 min
- Date de publication: 2007-12-19
- Langue: Anglais
- During the 1920s and 1930s, Bruce Barton was a household name in America....
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Prix courant: 16,68$ ou 1 crédit
Prix réduit: 16,68$ ou 1 crédit
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 58 min
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Interesting concept, but a little outdated.
- Écrit par Raza Siddiqui le 2024-11-01
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Narrateur(s): Seth Godin
- Durée: 2 h et 58 min
- Date de publication: 2020-11-24
- Langue: Anglais
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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Contagious
- Why Things Catch On
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 50 min
- Version intégrale
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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This book is common sense. Don't waste your time.
- Écrit par Lord Patrick le 2021-01-06
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Contagious
- Why Things Catch On
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 50 min
- Date de publication: 2013-03-05
- Langue: Anglais
- Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Auteur(s): Tim Harford
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
- Version intégrale
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Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.
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Nice liste
- Écrit par M. Stork le 2021-02-27
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
- Date de publication: 2021-02-02
- Langue: Anglais
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From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Misbehaving
- The Making of Behavioral Economics
- Auteur(s): Richard H. Thaler
- Narrateur(s): L. J. Ganser
- Durée: 13 h et 35 min
- Version intégrale
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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Great
- Écrit par Utilisateur anonyme le 2019-05-14
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Misbehaving
- The Making of Behavioral Economics
- Narrateur(s): L. J. Ganser
- Durée: 13 h et 35 min
- Date de publication: 2015-05-18
- Langue: Anglais
- Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....
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Prix courant: 33,53$ ou 1 crédit
Prix réduit: 33,53$ ou 1 crédit
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Auteur(s): Dr. Lanny Ebenstein
- Narrateur(s): Traber Burns
- Durée: 8 h et 51 min
- Version intégrale
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Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.
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A mix of the fascinating and odd topics.
- Écrit par RobKYEG le 2018-12-12
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Narrateur(s): Traber Burns
- Durée: 8 h et 51 min
- Date de publication: 2012-10-02
- Langue: Anglais
- Milton Friedman is one of the most famous economists in history....
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The Human Brand
- How We Relate to People, Products, and Companies
- Auteur(s): Chris Malone, Susan T. Fiske
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
- Version intégrale
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Au global
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Performance
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Histoire
Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
- Date de publication: 2013-10-15
- Langue: Anglais
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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