Market Research

Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.

Lo scopo di questo capitolo è quello di darti un vero concetto per quanto riguarda l'irrealtà del denaro. Uno lotta così duramente per i soldi, quando in realtà ciò che sta veramente cercando è il risultato, ciò che si ottiene con i soldi: sicurezza, cibo, riparo, vestiti, ecc. Guardiamo al denaro come qualcosa di reale. Prendiamo un dollaro e lo teniamo nelle nostre mani e sentiamo di avere qualcosa di sostanziale. In realtà, per quanto il suo valore stabile sia fonte di preoccupazione, una moneta è flessibile come un elastico.

YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.

According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams". We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society.

Writing a manuscript is hard enough. The idea of creating, publishing, and marketing it can be daunting. Having a road map can make all the difference. Twenty-time best-selling author and the CEO of Brodie Consulting Group knows what to teach you, because he’s done it all before.

Whether you are a newly published or an experienced author, you will need to market your books. Sales depend solely on your ability to gain new readers. There are simple things that most writers forget or just don't do that will not cost them anything but time. We hope you will find this book helpful now and in the future. Enjoy your self-publishing journey, and we wish you much success! 

There is no better time than now to finally get your book done. Everyone has a powerful story to tell that will help liberate others and make the world a better place. What is your story? What is your message to the world? Do you feel that your experiences or expertise can help guide or mentor others? Sure, they can, and they will as soon as you stop being selfish with your story. “Your life is an empty book waiting to be filled.” Someone out there is waiting and depending on your story. Don’t let them down. Don’t let yourself down. You can do this!  

This book is a guide for writers of fiction and nonfiction, and anyone burdened with writer's block. For the beginning author, there are suggestions for getting organized, mentally and physically, to write. For published authors, there are suggestions for promoting and advertising their book.

Most people have thought about publishing a book, but the majority will never even begin writing one. Why? The process can seem daunting. Conceptualizing, writing, editing, formatting, copy-writing, publishing, and finally marketing - it can seem like an overwhelming amount of work when you aren’t sure what each step entails. In this audiobook, you’re going to learn all of my best practices so you can go from concept to published in two to six months.