Marketing Business Growth

There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page, but it will offer you the advice you can implement today to see results like more customers and better performance in your marketing.

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.

Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business, working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming your business into a market-focused organization.

The B2B world has changed drastically since 2020, making content marketing more mission-critical than ever before. Content Marketing: Mission Critical explains how to harness this powerful tool for growth, even when resources are limited. This audiobook provides an easy-to-follow guide for business leaders on how to prepare their companies for successful, sustainable content marketing initiatives.

Marketing experts and professors Annie Wilson and Ryan Hamilton, through dozens of cases, provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.

Marketing gurus everywhere are telling you to invest in video. You might be tempted to rush into production or launch a hasty campaign, but not so fast! You probably have a limited budget, and the stakes are too high to overspend on mediocre content. So if you're a founder, entrepreneur, or marketer, how much of your budget should you invest? What return on investment can you expect? Should you go for animation or live action? How should you distribute your video? You'll get answers to these questions and many more.

Are you a new business owner? Have you been struggling with online marketing? Have terms like search engine optimization, social media marketing and blogging confused and confounded you enough to make you cower and run for the ropes? Has the mere thought of not only just understanding, but mastering this convoluted field, made you gasp for air? If you've answered yes to any of those questions, fear not. You're not alone.

It takes just two things for powerful marketing. First of all you need to know how to turn your digital presence into something useful, like leads or customers. To do this you need a digital sales funnel in place from top to bottom.

Imagine you had the exact playbook used by today’s top start-ups to grow a business online. That’s what Jim Huffman is giving you with The Growth Marketer’s Playbook. In this refreshingly honest how-to guide for digital marketing, VC advisor and start-up founder Jim Huffman serves up the exact growth-marketing strategies he uses to help companies achieve explosive growth. You’ll get access to the playbook Jim uses to advise on growth at General Assembly, Techstars, Sephora, Oreo, Hot Wheels, FedEx, and more.

A tactical, step-by-step guide to help today's frontline reps create valuable new business conversations. Whether you're an individual rep or leading a sales team, the simple processes outlined in TPG will have you talking to more valuable prospects in the shortest time possible.

This audiobook is about sharing innovative marketing tactics to grow faster and smarter. The audiobook does not assume your level of knowledge and understanding of what growth hacking is all about. Thus, it starts with a beginner’s approach by introducing you to what growth hacking is all about and builds upon this foundation to guide you into a more detailed perspectives. Knowledge without application is redundant. This audiobook gives you practical hands-on techniques on how you should apply growth hacking to achieve great success.

Your law firm doesn’t just have a lead problem or a quality issue. What you’re truly facing is a Revenue Engineering challenge—the kind that determines whether your firm thrives or stagnates. In this transformative book, uncover the Revenue Engineering blueprint that has propelled top-performing law firms to consistent eight-figure revenues. These aren’t just abstract theories; these are actionable systems proven to work across hundreds of firms.

You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t — you just need to know how to use it wisely.

Where is your business headed? Have you toyed with a few marketing campaigns that didn’t result in increased sales? Are you looking to tap into new markets and grow your company? This program will give you the essential tools that you'll need to expand your markets. No fluff, only step-by-step tools for actionable results.

Traditional marketing is dying, fast. The Internet has made it so that money is no longer the biggest marketing advantage - resourcefully combining data, product, and marketing to build a strong community around your brand is. The days of press releases and billboards are gone, and the days of giving your customers the tools to talk about your product are here. When customers have the tools to easily talk about a brand, it becomes easier to accomplish explosive growth.

I’m now in my 15th year as an entrepreneur, and over those years my ideas around what an entrepreneur is, and how to build a business, have changed a lot. My university lessons in marketing didn’t serve me too well, but even as a business owner for many years, I continued this habit of looking for someone to give me the answer. Seeking permission. It didn’t work, but what did work was spending years piecing together a new way of marketing through trial, error, and some chance encounters with generous people.

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more.

Gary Hawkins, Sr., is no ordinary pastor. His out-of-the-box, cutting-edge creative thinking caused him to grow a church from 75 people to over 10,000 in less than five years! Being a new pastor, he turned his frustrations of "how to" grow ministry from the ground up into a simple step-by-step book of wisdom and knowledge that will grow any business. Voices of Faith Ministries has been named by Church Growth Magazine as the 25th fastest growing church in America. Gary has authored over 10 books that teach growth and development for ministry, business, or your personal life.

Imagine what life would be like if millions of people visited your content and all of your product launches were massive successes. You can create the content you love and know it will have an impact on your audience. You don't have to create content and grow your brand on the side. All of this is possible when you know and implement the key secrets that have transformed many content brands in the past. Regardless of your experience with creating and marketing your content, you can use the insights in this book to take your business to the next level.