Marketing Business Growth

Una guida pratica per utilizzare al meglio le strategie del Growth Hacking nel tuo Storytelling. Il Growth Hacking Storytelling è una disciplina emergente che utilizza i concetti e gli strumenti del Growth Hacking per lo Storytelling. Utilizzare il Growth Hacking Storytelling significa quindi affinare una vera e propria arte, quella, in particolare, di raccontare storie e quindi di catturare l'attenzione dell'ascoltatore (potenziale cliente) per persuaderlo a scegliere te o quello che offri, indurlo ad acquistare, iscriversi, abbonarsi o qualsiasi altra cosa tu desideri che faccia.

Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.

You have only got seven seconds to make an impression before people decide if they want to work with your business, yet we are drowning in an information tsunami. If you're not standing out and being noticed by your ideal customers, you may as well be invisible. So, how do you get more visible? In "Let's Get Visible!" brand consultant and designer Sapna Pieroux explains why branding is vital to growing your business.

This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.

There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page, but it will offer you the advice you can implement today to see results like more customers and better performance in your marketing.

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

What if I said that there is a way to acquire many more customers with low-cost, consistent, replicable, and data-driven marketing strategies? Now we’re talking! Hacking Product Sales Growth: A Guide to Expedite the Growth of Your Organization is full of tips and tools you can use to improve your business's growth. Whether you feel your business has plateaued or you want to capitalize on a recent uplift, this book has all the information you need to generate further success.

Marketing gurus everywhere are telling you to invest in video. You might be tempted to rush into production or launch a hasty campaign, but not so fast! You probably have a limited budget, and the stakes are too high to overspend on mediocre content. So if you're a founder, entrepreneur, or marketer, how much of your budget should you invest? What return on investment can you expect? Should you go for animation or live action? How should you distribute your video? You'll get answers to these questions and many more.

Are you a new business owner? Have you been struggling with online marketing? Have terms like search engine optimization, social media marketing and blogging confused and confounded you enough to make you cower and run for the ropes? Has the mere thought of not only just understanding, but mastering this convoluted field, made you gasp for air? If you've answered yes to any of those questions, fear not. You're not alone.

The Guiding Purpose Strategy is a stimulating deep dive into the transformational power of purpose. Looking through the lens of contemporary brand management, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies, and offers a hands-on framework to start your very own path toward finding your inner why.

It takes just two things for powerful marketing. First of all you need to know how to turn your digital presence into something useful, like leads or customers. To do this you need a digital sales funnel in place from top to bottom.

A tactical, step-by-step guide to help today's frontline reps create valuable new business conversations. Whether you're an individual rep or leading a sales team, the simple processes outlined in TPG will have you talking to more valuable prospects in the shortest time possible.

This audiobook is about sharing innovative marketing tactics to grow faster and smarter. The audiobook does not assume your level of knowledge and understanding of what growth hacking is all about. Thus, it starts with a beginner’s approach by introducing you to what growth hacking is all about and builds upon this foundation to guide you into a more detailed perspectives. Knowledge without application is redundant. This audiobook gives you practical hands-on techniques on how you should apply growth hacking to achieve great success.

You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t — you just need to know how to use it wisely.

There are 1.3 million lawyers in the United States. Most do not work in private practice. Of those who do, many want to have a thriving law business but don't know how. The space has become more competitive than ever. In the last five years alone, I have seen dozens upon dozens of lawyers going out on their own to try their hand at this game of law. As a law firm consultant, I have worked with many firms who are trying to carve out their own piece of the pie. The thing about law firm growth is that everyone has a different definition of success and what it means to own a successful law firm.

Do you have an idea for a book, course, or coaching program but don’t know if anyone will buy it? Don’t build a massive offer just to hope your ideal customers will come. Validate your ideal customers and product demands first—BEFORE spending months creating content. Inside “Validate Your Offer: A 28-Day Profit Blueprint to Sell Before You Create and Turn Ideas into Income as a Writer, Coach or Speaker” you’ll get a simple 4-part framework to validate any offer type in just 28 days.

Imagine what life would be like if millions of people visited your content and all of your product launches were massive successes. You can create the content you love and know it will have an impact on your audience. You don't have to create content and grow your brand on the side. All of this is possible when you know and implement the key secrets that have transformed many content brands in the past. Regardless of your experience with creating and marketing your content, you can use the insights in this book to take your business to the next level.

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in 40 countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened.

Hack your business growth the scientific way. Growth Hacking for Dummies provides a blueprint for building the machine from the ground up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams or an established business wanting to apply emerging techniques to your process.