Marketing Communications

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

Here's the problem: In my work as a speaking coach people tell me all the time how much they dislike, even hate, speaking before others. And is it ever obvious when I sit in on their presentations... the shaky voices, the tense and uninspiring delivery, the red faces and off-putting body language.

If your sales prospects are not hanging on your every word; if they mostly tell you they need "time to think about it", or "to speak to the accountant (or wife, cat, or dog), and that they'll "get back to you", then walk away, never to return, then this audiobook is a must have.

Im Schnitt verlieren deutsche Unternehmen innerhalb von 5 Jahren 50 Prozent ihrer Kunden – aber es kostet bis zu 600 Prozent Mehrkosten...

Richard Denny is the "godfather of salesmanship" and Selling to Win has established itself as both an international best seller and a classic sales text. The most inspirational business speaker in the UK, Richard has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action. Selling to Win is full of unbeatable sales tips and essential practical advice, such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition, and close a sale.

The secret to success isn't always about technical skills. In fact they play a very small part in the grand scheme of things. I mean, if you think about it, we all know a braniac whiz who just can't get ahead in life, and when we look at them it's quite obvious. They don't know how to socialize, deal with conflicts, or even manage their own emotions. But here's the twist: Many of us are this way, just not at the extreme end of the spectrum. Sure, we may be playing the EQ game 10 times better than the braniac, but what if we played it 100 times better?

Few are prepared for managing across cultures, and the costs of cultural blind spots can spin out of control - from lawsuits to lost opportunities. Forged in the fire of clashing cultures and living on four continents, Dr. Zweifel developed a fool-proof methodology for managing successfully across borders.

Award Winning Humorist, Speaker and Corporate Trainer Peter Fogel assembles the "Dream Team" of Top Speakers from around the United States and Abroad and pulls back the curtain on their inside tips, tricks and tactics to building a successful speaking career, creating products, getting over your fear of public speaking, how to add humor to your presentation and much more. Rock, solid, content that paves the way for your own success whether you are speaking for fun or profit (hopefully both).

You want people to recognize you, like you, and trust you, so they buy from you. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, best-selling author, popular speaker, and award-winning entrepreneur, shares the secrets of creating a trusted brand.

How virtually anyone can be an effective public speaker and give powerful presentations. From nationally respected communications guru Dianna Booher, here is a complete program for business professionals who want to take their presentation skills and public speaking skills to a bold new level. Writing for sweaty-palmed beginners and seasoned execs alike, Booher delivers powerful, battle-tested strategies and tips guaranteed to transform fainthearted presenters into master communicators.

The Smile Prescription isn't just a book to listen to; it's a smile prescription to take and master. Real science, true stories, and fun exercises create lasting results. The Smile Prescription teaches you how to live a happier, healthier, and more abundant life.

There are countless books taking on the subject of the Elevator Pitch, that address that one sentence method that wakes up the interest and make the customer want to know more and more. But, the experienced networker and entrepreneur Daniel Kern knows from personal experience: Even the best prepared Elevator Pitch interests a very small number of people. With his new approach "Elevator Pitch 2.0" success can be multiplied, while making less of an effort. In this guide, he gives an approach suitable for everyone to learn. As a successful networker Daniel Kern makes more than 90 percent of his sales through recommendations from his network. The Elevator Pitch 2.0 has already opened hundreds of doors for him.

Richard Denny is famous for his powers of communication, whether he's training hundreds of salespeople, getting his message across in his best-selling books, or delivering charismatic speeches. Communicate to Win is full of sound, practical advice on every aspect of business and personal communication. Whatever your professional or personal goals in life, Communicate to Win will help you to get your message across or make a first-rate presentation - and the better you can communicate, the more you will achieve.

We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

This book is for entrepreneurs, marketers, founders, bloggers, or any other person who wants to compose copy to be in touch with a larger audience and to sell more effectively. In case your plan is to write copy to sell more online or to get more followers, then this book is for you.

Friends that you can make are just one of the many benefits to social networking online. Another one of those benefits includes diversity because the internet gives individuals from all around the world access to social networking sites. This means that although you are in the United States, you could develop an online friendship with someone in Denmark or India. Not only will you make new friends, but you just might learn a thing or two about new cultures or new languages and learning is always a good thing.

Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact.

Welcome to Comic-Con: where the future of pop culture comes to life. Every summer more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative-industry professionals in an unprecedented celebration of popular culture in all its forms.

Think about it... If you ever find yourself up there in front of the room, giving talks or presentations lacking in confidence, expertise, or charisma, you don't lead, you don't convince, and you don't sell. Bottom line: Bad talks are bad for business. In this one-of-a-kind "Learn & Affirm" audio you will not only learn eight powerful strategies that will give you the ability to speak with poise, power, and pizzazz in front of any audience, but by using Stan Munslow's proven "Learn & Affirm" process, you will learn these strategies faster and more effectively than you ever thought possible.

What do motivational speakers, salespeople, preachers, and lawyers have in common? They are all in the business of convincing people, and they do it well. In fact, they do it so well, that this is their job - to persuade people to "buy" what they are selling, whether it's an actual product, or a concept, a story, an ideology, etc.