Marketing Communications
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Auteur(s): Robert Cialdini, María Serrano Giménez - translator
- Narrateur(s): José Manuel Vieira
- Durée: 10 h
- Version intégrale
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La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Narrateur(s): José Manuel Vieira
- Durée: 10 h
- Date de publication: 2023-06-08
- Langue: Espagnol
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Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....
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Prix courant: 23,30$ ou 1 crédit
Prix réduit: 23,30$ ou 1 crédit
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Great Demo!
- How to Create and Execute Stunning Software Demonstrations: Third Edition
- Auteur(s): Peter Cohan
- Narrateur(s): Rich Miller
- Durée: 14 h
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Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure.
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Great Demo!
- How to Create and Execute Stunning Software Demonstrations: Third Edition
- Narrateur(s): Rich Miller
- Durée: 14 h
- Date de publication: 2023-07-31
- Langue: Anglais
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Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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Find Your Red Thread
- Make Your Big Ideas Irresistible
- Auteur(s): Tamsen Webster
- Narrateur(s): Tamsen Webster
- Durée: 4 h et 5 min
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You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the through line that connects your idea to your audience's hearts and minds. Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more.
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Find Your Red Thread
- Make Your Big Ideas Irresistible
- Narrateur(s): Tamsen Webster
- Durée: 4 h et 5 min
- Date de publication: 2022-05-31
- Langue: Anglais
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Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more.
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Endless Referrals, Third Edition
- Auteur(s): Bob Burg
- Narrateur(s): Christopher Grove
- Durée: 11 h et 30 min
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In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.
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Endless Referrals, Third Edition
- Narrateur(s): Christopher Grove
- Durée: 11 h et 30 min
- Date de publication: 2022-08-30
- Langue: Anglais
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In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Dealing with Difficult People
- Auteur(s): Roy Lilley
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 41 min
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Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.
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Dealing with Difficult People
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 41 min
- Date de publication: 2019-05-28
- Langue: Anglais
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Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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The Art of Social Media
- Power Tips for Power Users
- Auteur(s): Guy Kawasaki, Peg Fitzpatrick
- Narrateur(s): Amanda Ronconi
- Durée: 2 h et 42 min
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By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.
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The Art of Social Media
- Power Tips for Power Users
- Narrateur(s): Amanda Ronconi
- Durée: 2 h et 42 min
- Date de publication: 2018-05-29
- Langue: Anglais
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By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. Here are over 100 practical tips, tricks, and insights....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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When Buyers Say No
- Essential Strategies for Keeping a Sale Moving Forward
- Auteur(s): Tom Hopkins, Ben Katt
- Narrateur(s): Pete Larkin
- Durée: 7 h et 58 min
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This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, When Buyers Say No details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships.
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When Buyers Say No
- Essential Strategies for Keeping a Sale Moving Forward
- Narrateur(s): Pete Larkin
- Durée: 7 h et 58 min
- Date de publication: 2014-04-01
- Langue: Anglais
- This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- Auteur(s): Richard Shotton
- Narrateur(s): Simon Cole
- Durée: 5 h et 1 min
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- Narrateur(s): Simon Cole
- Durée: 5 h et 1 min
- Date de publication: 2018-08-24
- Langue: Anglais
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Sales Superpowers
- A New Outbound Operating System to Drive Explosive Pipeline Growth
- Auteur(s): Justin Michael
- Narrateur(s): Clark Anthony
- Durée: 4 h et 11 min
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Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals! Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting but also builds a thriving community of like-minded individuals seeking personal and professional growth.
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Actionable training for sales acceleration
- Écrit par Matthew McQuinn le 2024-02-05
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Sales Superpowers
- A New Outbound Operating System to Drive Explosive Pipeline Growth
- Narrateur(s): Clark Anthony
- Série: Justin Michael Method, Livre 1
- Durée: 4 h et 11 min
- Date de publication: 2023-11-06
- Langue: Anglais
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Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals! Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Charming Your Way to the Top
- Hollywood's Premier P.R. Executive Shows You How to Get Ahead
- Auteur(s): Michael Levine
- Narrateur(s): Lloyd James
- Durée: 6 h et 34 min
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Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.
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Charming Your Way to the Top
- Hollywood's Premier P.R. Executive Shows You How to Get Ahead
- Narrateur(s): Lloyd James
- Durée: 6 h et 34 min
- Date de publication: 2006-09-11
- Langue: Anglais
- Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation....
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Prix courant: 14,09$ ou 1 crédit
Prix réduit: 14,09$ ou 1 crédit
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Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- Auteur(s): Jeff Gramm
- Narrateur(s): David Drummond
- Durée: 10 h et 13 min
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A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.
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Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- Narrateur(s): David Drummond
- Durée: 10 h et 13 min
- Date de publication: 2016-02-23
- Langue: Anglais
- A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Powerful Phrases for Effective Customer Service
- Over 700 Ready-to-Use Phrases and Scripts That Really Get Results
- Auteur(s): Renee Evenson
- Narrateur(s): Kelly D’Ambrosio
- Durée: 7 h et 58 min
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Dealing with customers isn't easy, they aren't always right or even pleasant. Business author Renée Evenson ensures you’ll always have the right words to defuse tense interactions. Practical and insightful, this book ensures you’ll never again be at a loss for what to say to customers. In Powerful Phrases for Effective Customer Service, she covers 30 challenging customer behaviors and 20 common employee-caused negative encounters.
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Powerful Phrases for Effective Customer Service
- Over 700 Ready-to-Use Phrases and Scripts That Really Get Results
- Narrateur(s): Kelly D’Ambrosio
- Durée: 7 h et 58 min
- Date de publication: 2022-08-30
- Langue: Anglais
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Dealing with customers isn't easy, they aren't always right or even pleasant. Business author Renée Evenson ensures you’ll always have the right words to defuse tense interactions.
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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NLP: Sales Psychology Playbook
- Your Secret Weapon for Transforming Your Sales Process and Doubling Your Conversion Rates with Proven NLP Tactics
- Auteur(s): Modern Psychology Publishing
- Narrateur(s): Terry F. Self
- Durée: 2 h et 13 min
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What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.
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NLP: Sales Psychology Playbook
- Your Secret Weapon for Transforming Your Sales Process and Doubling Your Conversion Rates with Proven NLP Tactics
- Narrateur(s): Terry F. Self
- Durée: 2 h et 13 min
- Date de publication: 2019-04-05
- Langue: Anglais
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What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? Listen to find out more....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Real Estate Marketing and Effective Communication Skills
- Ability to Convey Effective Communication in Real Estate Marketing Through Social Networks, Negotiations and Personal Relationship. 2 Books in 1
- Auteur(s): Diego De Giovanni
- Narrateur(s): William Hamilton
- Durée: 6 h et 25 min
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Have you either "got it" or you haven't yet? Are you born without outstanding communication skills or can they be learned? Either way, you'll need to be a master communicator to get in your studies and to progress throughout your career and life in general. Well, this textbook covers the essential and hidden secrets of what having the ability to speak with ease is all regarding.
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Real Estate Marketing and Effective Communication Skills
- Ability to Convey Effective Communication in Real Estate Marketing Through Social Networks, Negotiations and Personal Relationship. 2 Books in 1
- Narrateur(s): William Hamilton
- Durée: 6 h et 25 min
- Date de publication: 2019-11-11
- Langue: Anglais
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Have you either "got it" or you haven't yet? Are you born without outstanding communication skills or can they be learned? Either way, you'll need to be a master communicator to get in your studies and to progress throughout your career and life in general....
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Prix courant: 25,00$ ou 1 crédit
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Bueno, Bonito y Carito
- Cómo Diferenciarse para Dejar de Competir por Precio
- Auteur(s): David Gómez
- Narrateur(s): David Gómez
- Durée: 10 h et 21 min
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"Bueno, Bonito y Carito" es un manual de diferenciación para vender con dignidad. Muchas compañías no se diferencian; y aun si lo hacen, no lo comunican efectivamente, por lo que terminan siendo víctimas de competidores que sin ser mejores, se promueven mejor. Cuando el cliente no percibe diferencia, decidirá por la única variable que puede comparar: el precio. En este audiolibro aprenderá cómo diseñar y comunicar su diferencial para dejar de competir por precio.
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Bueno, Bonito y Carito
- Cómo Diferenciarse para Dejar de Competir por Precio
- Narrateur(s): David Gómez
- Durée: 10 h et 21 min
- Date de publication: 2017-04-26
- Langue: Espagnol
- "Bueno, Bonito y Carito" es un manual de diferenciación para vender con dignidad. Muchas compañías no se diferencian...
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Prix courant: 9,42$ ou 1 crédit
Prix réduit: 9,42$ ou 1 crédit
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- Auteur(s): Chris Lytle
- Narrateur(s): Gregory Linington
- Durée: 5 h et 46 min
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- Narrateur(s): Gregory Linington
- Durée: 5 h et 46 min
- Date de publication: 2014-03-19
- Langue: Anglais
- Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for....
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Prix courant: 25,00$ ou 1 crédit
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What Great Salespeople Do
- The Science of Selling Through Emotional Connection and the Power of Story
- Auteur(s): Michael T. Bosworth, Ben Zoldan
- Narrateur(s): Ben Zoldan
- Durée: 7 h et 48 min
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This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.
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What Great Salespeople Do
- The Science of Selling Through Emotional Connection and the Power of Story
- Narrateur(s): Ben Zoldan
- Durée: 7 h et 48 min
- Date de publication: 2021-07-20
- Langue: Anglais
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This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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Persuasive Selling and Power Negotiation
- Develop Unstoppable Sales Skills and Close ANY Deal
- Auteur(s): Made for Success
- Narrateur(s): Brian Tracy, Zig Ziglar, Dianna Booher
- Durée: 10 h et 14 min
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Did you know that everything is negotiable? Unfortunately, most people are poor negotiators, and the number one reason why can be traced back to early childhood. This audio series can help you change that. Whether you are trying to influence or negotiate with your largest client, boss, spouse or even one of your children—you need to be skillful. Do you think it might help to be better at reading body language?
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I love it
- Écrit par Amazon Customer le 2018-09-13
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Persuasive Selling and Power Negotiation
- Develop Unstoppable Sales Skills and Close ANY Deal
- Narrateur(s): Brian Tracy, Zig Ziglar, Dianna Booher
- Durée: 10 h et 14 min
- Date de publication: 2010-08-12
- Langue: Anglais
- Did you know that everything is negotiable? Unfortunately, most people are poor negotiators, and the number one reason why can be traced back to early childhood. This audio series can help you change that....
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Prix courant: 30,53$ ou 1 crédit
Prix réduit: 30,53$ ou 1 crédit
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Life Is a Series of Presentations
- 8 Ways to Punch Up Your People Skills at Work, at Home, Anytime, Anywhere
- Auteur(s): Tony Jeary, Kim Dower, J.E. Fishman
- Narrateur(s): Tony Jeary
- Durée: 2 h et 59 min
- Version abrégée
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Au global
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Performance
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Histoire
As presentation coach to America's top CEOs, Tony Jeary is known as Mr. Presentation. In his work with more than 500 world-class organizations in 35 countries, he has found a common denominator in every situation: Your success in life depends upon how you approach the millions of opportunities before you. In this insightful and compelling audiobook, Jeary reveals the eight simple secrets that you can put to work immediately to achieve dramatic results!
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Life Is a Series of Presentations
- 8 Ways to Punch Up Your People Skills at Work, at Home, Anytime, Anywhere
- Narrateur(s): Tony Jeary
- Durée: 2 h et 59 min
- Date de publication: 2004-01-15
- Langue: Anglais
- In this insightful and compelling audiobook, Jeary reveals the eight simple secrets that you can put to work immediately to achieve dramatic results....
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Prix courant: 15,49$ ou 1 crédit
Prix réduit: 15,49$ ou 1 crédit
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The Art of Woo
- Using Strategic Persuasion to Sell Your Ideas
- Auteur(s): G. Richard Shell, Mario Moussa
- Narrateur(s): Alan Sklar
- Durée: 10 h et 19 min
- Version intégrale
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Au global
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Performance
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Histoire
Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.
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The Art of Woo
- Using Strategic Persuasion to Sell Your Ideas
- Narrateur(s): Alan Sklar
- Durée: 10 h et 19 min
- Date de publication: 2007-11-12
- Langue: Anglais
- Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 32,41$ ou 1 crédit
Prix réduit: 32,41$ ou 1 crédit
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