Marketing Communications

This two-book bundle includes Communication Skills: How to Master the Art of Negotiations and Communication Skills: How to Master the Art of Sales Pitches, so you can understand how to use master and use your negotiation skills to make the perfect sales pitch.

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.

Throughout the 10 years experience in coaching and employment counseling, I noticed that introverts feel more challenged when it comes to job hunting. Being an introvert myself, I want to help them become more successful in a professional world that seems more impressed with the extroverted behavior.

Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make, and offers insight on how to avoid them. Duncan addresses the catastrophic mistakes that are commonly made, such as selling your product before knowing your customer or making unplanned calls on unknown customers, with clarity and directness.

Make more money faster! The difference between those that create fantastic results and those that don't comes down to one thing - foundations. Like a house you need to base your growth on solid foundational knowledge of how to build a network and what are the best success strategies.

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

A large and growing number of people are distracted, overwhelmed, and isolated today and this has resulted in a steep decline in receptivity to another sales pitch, call, or email. And the harder you try to sell, the greater the resistance. Unreceptive reveals the surprisingly simple and refreshing solution to this problem that is a sharp contrast to traditional approaches to selling, revealing why the receptivity of an audience is far more important than the power of the message.

In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.

Sellers, you had asked and now we have delivered the audiobook that will put you in the driver’s seat for your next customer negotiation. Our old ways of selling won’t work any longer. The buying center is growing exponentially, and procurement tactics are being utilized across the customer organization. We must understand the true buying criteria for our opportunities and take charge of the games we know will be played.

Not everyone is outgoing, polished, courageous, and loud. In this book you'll discover how you can be yourself and still crush it in your network marketing company. Be prepared to learn how introversion impacts your business, alternative strategies to get customers and recruits, and more....

Swag. Whether you know it as "Stuff We All Get", "Souvenirs, Wearables, and Gifts", or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person, or cause. Swag is generally easy to buy, and it's easy to make mistakes that can be costly in dollars, image, and branding. This audiobook shows marketers how to buy it right using the "promo with purpose" concept.

Too many times, people rush into building and they don’t focus enough energy on the most important step for sustained success in the non-profit field. What’s that secret? We’ll tell you...It’s a business plan. We know, we know, it sounds boring, right? Well, guess what? It is the lifeblood of a true, long-lasting and impactful non-profit org. This audiobook will show you how a business plan can lead to more investors which means a greater chance to make an impact.

With Winning Moves: Body Language for Business you can learn to present a new and enhanced super-you to people, prospects, customers, and leads. You can learn to spot and decode nonverbal signals, and handle indifference, skepticism, objections, or hostility. In Winning Moves: Body Language for Business you will find real world techniques that will improve your power to listen, to convince, win new clients, expand your sphere of influence, augment your attraction, and beef up your bottom line.

This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.

Personal presence is difficult to define but easy to recognize. People with presence carry themselves in a way that turns heads. When they talk, people listen. When they ask, people answer. When they lead, people follow. Personal presence can help you get a date, a mate, a job, or a sale. It can help you lead a meeting, a movement, or an organization. Presence is not something you're born with - anyone can learn these skills, habits, and traits.

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.

Employers will ask you questions about money (how much do you make, how much do you want to make) in the interview, and you must know what to say when they do. In this report, I tell you how to keep everybody happy by smoothly answering questions about salary, from the interview to the negotiations.

A New York Times best-selling author reveals how to find the right words for every situation. Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication.

For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? Nationally acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out.