Marketing Communications
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Evergreen
- Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
- Auteur(s): Noah Fleming
- Narrateur(s): Noah Fleming, Walter Dixon
- Durée: 7 h et 23 min
- Version intégrale
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Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.
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Evergreen
- Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
- Narrateur(s): Noah Fleming, Walter Dixon
- Durée: 7 h et 23 min
- Date de publication: 2015-01-28
- Langue: Anglais
- Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits....
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Prix courant: 33,39 $ ou 1 crédit
Prix réduit: 33,39 $ ou 1 crédit
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Reputation Rules
- Strategies for Building Your Company’s Most Valuable Asset
- Auteur(s): Daniel Diermeier
- Narrateur(s): Todd Barsness
- Durée: 10 h et 5 min
- Version intégrale
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Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you.
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Reputation Rules
- Strategies for Building Your Company’s Most Valuable Asset
- Narrateur(s): Todd Barsness
- Durée: 10 h et 5 min
- Date de publication: 2022-03-21
- Langue: Anglais
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Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you....
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Prix courant: 30,91 $ ou 1 crédit
Prix réduit: 30,91 $ ou 1 crédit
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Thought Particles
- Building Blocks of Perceptual Reality: Binary Code of the Mind
- Auteur(s): Roy H. Williams
- Narrateur(s): Roy H. Williams
- Durée: 1 h et 2 min
- Version intégrale
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This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.
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Thought Particles
- Building Blocks of Perceptual Reality: Binary Code of the Mind
- Narrateur(s): Roy H. Williams
- Durée: 1 h et 2 min
- Date de publication: 2008-07-08
- Langue: Anglais
- This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations....
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Prix courant: 13,00 $ ou 1 crédit
Prix réduit: 13,00 $ ou 1 crédit
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Reputation Capital
- How to Navigate Crises and Protect Your Greatest Asset
- Auteur(s): T.J. Winick
- Narrateur(s): Jeff Hoyt
- Durée: 6 h et 8 min
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In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.
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Reputation Capital
- How to Navigate Crises and Protect Your Greatest Asset
- Narrateur(s): Jeff Hoyt
- Durée: 6 h et 8 min
- Date de publication: 2022-09-01
- Langue: Anglais
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A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand....
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Prix courant: 25,20 $ ou 1 crédit
Prix réduit: 25,20 $ ou 1 crédit
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The Little Green Book of Getting Your Way
- How to Sell Your Point of View to Others
- Auteur(s): Jeffrey Gitomer
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 41 min
- Version intégrale
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Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the listener will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the listener from mental readiness to the principles of getting your way and the power that persuasion offers.
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Freaking Awesome!
- Écrit par Robert Frequent Purchaser le 2021-10-07
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The Little Green Book of Getting Your Way
- How to Sell Your Point of View to Others
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 41 min
- Date de publication: 2009-05-12
- Langue: Anglais
- Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen.....
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Prix courant: 18,43 $ ou 1 crédit
Prix réduit: 18,43 $ ou 1 crédit
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Behavior: Improve Communication & Sales Performance in Real Estate
- Auteur(s): Brian Icenhower
- Narrateur(s): Ed Nash
- Durée: 4 h et 53 min
- Version intégrale
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In this engaging and easy-to-follow audiobook, veteran real estate coach and consultant Brian Icenhower shares what he has discovered about the crucial relationship between human behavior and every facet of the real estate business. From basic beginnings to a deep-dive into the DISC behavior model, this exhaustive book provides invaluable insights into the nature of behavior and how to apply it to everything you do in real estate.
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Behavior: Improve Communication & Sales Performance in Real Estate
- Narrateur(s): Ed Nash
- Durée: 4 h et 53 min
- Date de publication: 2018-11-12
- Langue: Anglais
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In this engaging and easy-to-follow audiobook, veteran real estate coach and consultant Brian Icenhower shares what he has discovered about the crucial relationship between human behavior and every facet of the real estate business. Listen to learn more....
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Prix courant: 20,19 $ ou 1 crédit
Prix réduit: 20,19 $ ou 1 crédit
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Got Your Attention?
- How to Create Intrigue and Connect with Anyone
- Auteur(s): Sam Horn
- Narrateur(s): Sam Horn
- Durée: 6 h et 13 min
- Version intégrale
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Histoire
In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.
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Excellent practical information
- Écrit par Daina le 2023-02-07
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Got Your Attention?
- How to Create Intrigue and Connect with Anyone
- Narrateur(s): Sam Horn
- Durée: 6 h et 13 min
- Date de publication: 2015-05-06
- Langue: Anglais
- Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million....
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Prix courant: 27,82 $ ou 1 crédit
Prix réduit: 27,82 $ ou 1 crédit
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Killing the Sale
- Auteur(s): Todd Duncan
- Narrateur(s): Todd Duncan
- Durée: 4 h et 10 min
- Version intégrale
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Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make, and offers insight on how to avoid them. Duncan addresses the catastrophic mistakes that are commonly made, such as selling your product before knowing your customer or making unplanned calls on unknown customers, with clarity and directness.
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Killing the Sale
- Narrateur(s): Todd Duncan
- Durée: 4 h et 10 min
- Date de publication: 2004-07-22
- Langue: Anglais
- Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make....
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Prix courant: 25,24 $ ou 1 crédit
Prix réduit: 25,24 $ ou 1 crédit
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The Laws of Brand Storytelling
- Win - and Keep - Your Customers’ Hearts and Minds
- Auteur(s): Ekaterina Walter, Jessica Gioglio
- Narrateur(s): Jessica Giogilio, Ekaterina Walter
- Durée: 6 h et 39 min
- Version intégrale
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From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty.
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The Laws of Brand Storytelling
- Win - and Keep - Your Customers’ Hearts and Minds
- Narrateur(s): Jessica Giogilio, Ekaterina Walter
- Durée: 6 h et 39 min
- Date de publication: 2021-07-20
- Langue: Anglais
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From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty....
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Prix courant: 24,72 $ ou 1 crédit
Prix réduit: 24,72 $ ou 1 crédit
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Life Is a Series of Presentations
- 8 Ways to Punch Up Your People Skills at Work, at Home, Anytime, Anywhere
- Auteur(s): Tony Jeary, Kim Dower, J.E. Fishman
- Narrateur(s): Tony Jeary
- Durée: 2 h et 59 min
- Version abrégée
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As presentation coach to America's top CEOs, Tony Jeary is known as Mr. Presentation. In his work with more than 500 world-class organizations in 35 countries, he has found a common denominator in every situation: Your success in life depends upon how you approach the millions of opportunities before you. In this insightful and compelling audiobook, Jeary reveals the eight simple secrets that you can put to work immediately to achieve dramatic results!
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Life Is a Series of Presentations
- 8 Ways to Punch Up Your People Skills at Work, at Home, Anytime, Anywhere
- Narrateur(s): Tony Jeary
- Durée: 2 h et 59 min
- Date de publication: 2004-01-15
- Langue: Anglais
- In this insightful and compelling audiobook, Jeary reveals the eight simple secrets that you can put to work immediately to achieve dramatic results....
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Prix courant: 16,34 $ ou 1 crédit
Prix réduit: 16,34 $ ou 1 crédit
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What's the Big Idea?
- A Guide to Creative Marketing Communication
- Auteur(s): Jerry Bader
- Narrateur(s): Cynthia Stone
- Durée: 56 min
- Version intégrale
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What's the Big Idea? lays out 28 optional approaches for creating the high concept that can be the center point of all marketing decisions a business needs to make. By using one of these concepts, entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and, more importantly, avoid wasting money on fad, over-hyped tactics that may be suitable for some, but may not be suitable for everyone.
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What's the Big Idea?
- A Guide to Creative Marketing Communication
- Narrateur(s): Cynthia Stone
- Durée: 56 min
- Date de publication: 2018-12-24
- Langue: Anglais
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What's the Big Idea? lays out 28 optional approaches for creating the high concept that can be the center point of all marketing decisions a business needs to make....
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Prix courant: 4,95 $ ou 1 crédit
Prix réduit: 4,95 $ ou 1 crédit
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Persuasion: Influence People
- Specific Words, Phrases & Techniques to Unlock People's Brains
- Auteur(s): Robert Moore
- Narrateur(s): Todd Eflin
- Durée: 2 h et 13 min
- Version intégrale
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Once you learn how to use them, controlling people's minds will be that easy. Do you struggle to get people to listen to you, to have them comply with instructions and requests? Do you always use the same common words that everyone else is using? Are you paying any attention to the words that you choose? Imagine yourself flowing with powerful words: you just can't help it, it's almost automatic.
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Persuasion: Influence People
- Specific Words, Phrases & Techniques to Unlock People's Brains
- Narrateur(s): Todd Eflin
- Durée: 2 h et 13 min
- Date de publication: 2018-02-21
- Langue: Anglais
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Once you learn how to use them, controlling people's minds will be that easy. Do you struggle to get people to listen to you? Find out more....
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Prix courant: 8,71 $ ou 1 crédit
Prix réduit: 8,71 $ ou 1 crédit
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How to Analyze People: Dark Psychology - Secret Techniques to Analyze and Influence Anyone Using Body Language, Human Psychology and Personality Types (Persuasion, NLP)
- Dark Psychology Series, Book 2
- Auteur(s): R.J. Anderson
- Narrateur(s): Sam Slydell
- Durée: 1 h et 9 min
- Version intégrale
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Histoire
Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.
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How to Analyze People: Dark Psychology - Secret Techniques to Analyze and Influence Anyone Using Body Language, Human Psychology and Personality Types (Persuasion, NLP)
- Dark Psychology Series, Book 2
- Narrateur(s): Sam Slydell
- Durée: 1 h et 9 min
- Date de publication: 2018-05-11
- Langue: Anglais
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Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life....
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Prix courant: 8,71 $ ou 1 crédit
Prix réduit: 8,71 $ ou 1 crédit
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What's Wrong with China
- Auteur(s): Paul Midler
- Narrateur(s): George Spelvin
- Durée: 8 h et 29 min
- Version intégrale
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What's Wrong with China is the widely anticipated follow-up to Paul Midler's Poorly Made in China, an expose of China manufacturing practices. Applying a wider lens in this account, he reveals many of the deep problems affecting Chinese society as a whole. Once again, Midler delivers the goods by rejecting commonly held notions, breaking down old myths, and providing fresh explanations of lesser-understood cultural phenomena.
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What's Wrong with China
- Narrateur(s): George Spelvin
- Durée: 8 h et 29 min
- Date de publication: 2018-04-17
- Langue: Anglais
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What's Wrong with China is the follow-up to Midler's Poorly Made in China, an expose of China manufacturing practices. Applying a wider lens in this account, he reveals many of the deep problems affecting Chinese society as a whole....
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Prix courant: 27,83 $ ou 1 crédit
Prix réduit: 27,83 $ ou 1 crédit
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Making Words Work
- A Practical Guide to Writing Powerful Content
- Auteur(s): Kim Scaravelli
- Narrateur(s): Susanna Burney
- Durée: 3 h et 41 min
- Version intégrale
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Au global
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Histoire
Kim Scaravelli has been writing online content for over 20 years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content. It's about being able to create content whenever you need to and enjoying the feeling of making words work.
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Making Words Work
- A Practical Guide to Writing Powerful Content
- Narrateur(s): Susanna Burney
- Durée: 3 h et 41 min
- Date de publication: 2022-06-23
- Langue: Anglais
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Kim Scaravelli has been writing online content for over 20 years. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game....
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Prix courant: 18,74 $ ou 1 crédit
Prix réduit: 18,74 $ ou 1 crédit
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Creative Writing: From Think to Ink
- Learn How to Unleash Your Creative Self and Discover Why You Don't Need 1000 Writing Prompts to Blast Away Your Writer's Block and Improve Your Writing Skills
- Auteur(s): Simeon Lindstrom
- Narrateur(s): Craig Beck
- Durée: 1 h et 57 min
- Version intégrale
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At the root of all creative expression is a deep, inborn, and very human desire to be heard and understood. Ask yourself this simple question: why write at all? Once you've managed to answer this question for yourself, you'll have found something that will be incredibly valuable to your writing career, wherever it takes you: your purpose. Tapping into the deep roots of why you are compelled to write at all is a brilliant way to unlock your true motivations and your ultimate reason for writing.
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Nothing about stimulating creativity
- Écrit par ATMQ le 2018-12-27
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Creative Writing: From Think to Ink
- Learn How to Unleash Your Creative Self and Discover Why You Don't Need 1000 Writing Prompts to Blast Away Your Writer's Block and Improve Your Writing Skills
- Narrateur(s): Craig Beck
- Durée: 1 h et 57 min
- Date de publication: 2016-10-13
- Langue: Anglais
- Plenty of writing advice out there is focused on the nuts and bolts of writing. How to do it, when, how to market it and where, etc. But this is not that sort of book....
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Prix courant: 9,20 $ ou 1 crédit
Prix réduit: 9,20 $ ou 1 crédit
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Generational Marketing
- Communication Has Dramatically Changed
- Auteur(s): Lon Safko
- Narrateur(s): Robert Grothe
- Durée: 35 min
- Version intégrale
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Au global
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Histoire
The days of being excited and celebrating “social media” has run its course. Over the past decade plus, social media came into its own as the leading way to communicate for sales, customers service, transactional, spam, and for personal connection. Over the past three years, social media has become less and less effective as a communication tool. Using digital tools today has become much more complicated than ever before. Just having a Facebook page, a profile on LinkedIn, or sending out a few tweets no longer cuts it.
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Generational Marketing
- Communication Has Dramatically Changed
- Narrateur(s): Robert Grothe
- Durée: 35 min
- Date de publication: 2019-08-27
- Langue: Anglais
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The days of being excited and celebrating “social media” has run its course. Over the past decade plus, social media came into its own as the leading way to communicate for sales, customers service, transactional, spam, and for personal connection....
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Prix courant: 4,95 $ ou 1 crédit
Prix réduit: 4,95 $ ou 1 crédit
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Your Story, Well Told!
- Creative Strategies to Develop and Perform Stories that Wow an Audience
- Auteur(s): Corey Rosen
- Narrateur(s): Joe Hempel
- Durée: 5 h et 19 min
- Version intégrale
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Au global
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Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.
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Your Story, Well Told!
- Creative Strategies to Develop and Perform Stories that Wow an Audience
- Narrateur(s): Joe Hempel
- Durée: 5 h et 19 min
- Date de publication: 2021-04-13
- Langue: Anglais
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Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date....
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Prix courant: 22,26 $ ou 1 crédit
Prix réduit: 22,26 $ ou 1 crédit
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One Perfect Pitch
- How to Sell Your Idea, Your Product, Your Business - or Yourself
- Auteur(s): Marie Perruchet
- Narrateur(s): Beth Richmond
- Durée: 4 h et 37 min
- Version intégrale
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Au global
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You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors.
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One Perfect Pitch
- How to Sell Your Idea, Your Product, Your Business - or Yourself
- Narrateur(s): Beth Richmond
- Durée: 4 h et 37 min
- Date de publication: 2021-07-30
- Langue: Anglais
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You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable....
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Prix courant: 16,06 $ ou 1 crédit
Prix réduit: 16,06 $ ou 1 crédit
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Winning Moves: Body Language for Business
- Auteur(s): Ken Delmar
- Narrateur(s): Kenneth H. Delmar
- Durée: 7 h et 56 min
- Version intégrale
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Au global
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Performance
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Histoire
With Winning Moves: Body Language for Business you can learn to present a new and enhanced super-you to people, prospects, customers, and leads. You can learn to spot and decode nonverbal signals, and handle indifference, skepticism, objections, or hostility. In Winning Moves: Body Language for Business you will find real world techniques that will improve your power to listen, to convince, win new clients, expand your sphere of influence, augment your attraction, and beef up your bottom line.
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Winning Moves: Body Language for Business
- Narrateur(s): Kenneth H. Delmar
- Durée: 7 h et 56 min
- Date de publication: 2020-02-07
- Langue: Anglais
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With Winning Moves: Body Language for Business you can learn to present a new and enhanced super-you to people, prospects, customers, and leads. You can learn to spot and decode nonverbal signals, and handle indifference, skepticism, objections, or hostility....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,00 $ ou 1 crédit
Prix réduit: 25,00 $ ou 1 crédit
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