Marketing Communications
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Simply Put
- Why Clear Messages Win—and How to Design Them
- Auteur(s): Ben Guttmann
- Narrateur(s): Brian Wiggins
- Durée: 4 h et 31 min
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The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.
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Simply Put
- Why Clear Messages Win—and How to Design Them
- Narrateur(s): Brian Wiggins
- Durée: 4 h et 31 min
- Date de publication: 2024-01-11
- Langue: Anglais
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Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change—when others don't? The answer is simple. Literally....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Hyper-Connected Selling
- Winning More Business by Leveraging Digital Influence and Creating Human Connection
- Auteur(s): David J.P. Fisher
- Narrateur(s): David J.P. Fisher
- Durée: 5 h et 6 min
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You don't have to surrender your personality and drive to the robot overlords, but it's critical to leverage all of the tools available. David J.P. Fisher, best-selling author of Networking in the 21st Century, shows how the sales professionals that will survive and thrive in the new world, will learn to integrate technology into their existing relationships. Information has become a commodity, and there are new resources that separate the mediocre from the masters: influence and attention.
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Hyper-Connected Selling
- Winning More Business by Leveraging Digital Influence and Creating Human Connection
- Narrateur(s): David J.P. Fisher
- Durée: 5 h et 6 min
- Date de publication: 2017-08-08
- Langue: Anglais
- The future of sales is here today. If you try to sell like you did in the past, you are going to have a very uncomfortable conversation with obsolescence....
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Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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Bueno, Bonito y Carito
- Cómo Diferenciarse para Dejar de Competir por Precio
- Auteur(s): David Gómez
- Narrateur(s): David Gómez
- Durée: 10 h et 21 min
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"Bueno, Bonito y Carito" es un manual de diferenciación para vender con dignidad. Muchas compañías no se diferencian; y aun si lo hacen, no lo comunican efectivamente, por lo que terminan siendo víctimas de competidores que sin ser mejores, se promueven mejor. Cuando el cliente no percibe diferencia, decidirá por la única variable que puede comparar: el precio. En este audiolibro aprenderá cómo diseñar y comunicar su diferencial para dejar de competir por precio.
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Bueno, Bonito y Carito
- Cómo Diferenciarse para Dejar de Competir por Precio
- Narrateur(s): David Gómez
- Durée: 10 h et 21 min
- Date de publication: 2017-04-26
- Langue: Espagnol
- "Bueno, Bonito y Carito" es un manual de diferenciación para vender con dignidad. Muchas compañías no se diferencian...
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Prix courant: 9,42$ ou 1 crédit
Prix réduit: 9,42$ ou 1 crédit
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- Auteur(s): James I. Bond
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 49 min
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If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 49 min
- Date de publication: 2023-02-03
- Langue: Anglais
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If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Connectors
- How Successful Businesspeople Build Relationships and Win Clients for Life
- Auteur(s): Maribeth Kuzmeski
- Narrateur(s): Scott Peterson
- Durée: 6 h et 56 min
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What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.
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The Connectors
- How Successful Businesspeople Build Relationships and Win Clients for Life
- Narrateur(s): Scott Peterson
- Durée: 6 h et 56 min
- Date de publication: 2009-11-12
- Langue: Anglais
- What makes the world's most successful individuals so good at their jobs? What do they do that others don't....
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Prix courant: 30,05$ ou 1 crédit
Prix réduit: 30,05$ ou 1 crédit
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What's Your Story?: Using Stories to Ignite Performance and Be More Successful
- Auteur(s): Craig Wortmann
- Narrateur(s): Craig Wortmann
- Durée: 3 h et 55 min
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In What's Your Story? Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, professor and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges: leadership, strategic selling, and motivation. While the technique of telling stories is the oldest form of communication, it's also the one form that rises above the din of our information-saturated environment.
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What's Your Story?: Using Stories to Ignite Performance and Be More Successful
- Narrateur(s): Craig Wortmann
- Durée: 3 h et 55 min
- Date de publication: 2012-05-14
- Langue: Anglais
- Through real-life scenarios, illustrations, quotations, tools and examples, Craig Wortmann guides readers through the process of uncovering their stories....
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Prix courant: 19,78$ ou 1 crédit
Prix réduit: 19,78$ ou 1 crédit
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How to Win Client Business When You Don't Know Where to Start
- A Rainmaking Guide for Consulting and Professional Services
- Auteur(s): Doug Fletcher
- Narrateur(s): Barry Abrams
- Durée: 7 h et 17 min
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How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn listeners from sales novices into rainmakers.
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How to Win Client Business When You Don't Know Where to Start
- A Rainmaking Guide for Consulting and Professional Services
- Narrateur(s): Barry Abrams
- Durée: 7 h et 17 min
- Date de publication: 2021-12-07
- Langue: Anglais
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How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services serves as an invaluable and indispensable guide for everyone in the business of selling professional and consulting services....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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First Sentences for Network Marketing
- How to Quickly Get Prospects on Your Side
- Auteur(s): Tom "Big Al" Schreiter
- Narrateur(s): Dan Culhane
- Durée: 2 h et 27 min
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In this audiobook discover many types of successful, fun first sentences that will generate positive engagement from prospects. Our prospects guard their time, so they are especially brutal when judging our first sentences. Most times they make that entire judgment in the first few seconds. You want your prospects on your side when presenting. You can't start with a second sentence, so your first sentence better be good.
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Awesome Listen
- Écrit par Jeffrey (Jeff) C. Marr le 2018-07-06
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First Sentences for Network Marketing
- How to Quickly Get Prospects on Your Side
- Narrateur(s): Dan Culhane
- Durée: 2 h et 27 min
- Date de publication: 2015-06-04
- Langue: Anglais
- Discover successful, fun first sentences to generate positive engagement among prospects. You can't start with a second sentence, so your first sentence better be good....
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Prix courant: 6,05$ ou 1 crédit
Prix réduit: 6,05$ ou 1 crédit
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Persuasion: Influence People
- Specific Words, Phrases & Techniques to Unlock People's Brains
- Auteur(s): Robert Moore
- Narrateur(s): Todd Eflin
- Durée: 2 h et 13 min
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Once you learn how to use them, controlling people's minds will be that easy. Do you struggle to get people to listen to you, to have them comply with instructions and requests? Do you always use the same common words that everyone else is using? Are you paying any attention to the words that you choose? Imagine yourself flowing with powerful words: you just can't help it, it's almost automatic.
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Persuasion: Influence People
- Specific Words, Phrases & Techniques to Unlock People's Brains
- Narrateur(s): Todd Eflin
- Durée: 2 h et 13 min
- Date de publication: 2018-02-21
- Langue: Anglais
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Once you learn how to use them, controlling people's minds will be that easy. Do you struggle to get people to listen to you? Find out more....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Agent of Influence
- How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business
- Auteur(s): Jason Hanson
- Narrateur(s): Jason Hanson
- Durée: 7 h et 7 min
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Discover how to use proven spy techniques to bolster your business strategies - from self-advocation to selling to interviewing - and ultimately make more money with this unique guide.
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Claims to be different, but it's not
- Écrit par Utilisateur anonyme le 2019-07-24
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Agent of Influence
- How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business
- Narrateur(s): Jason Hanson
- Durée: 7 h et 7 min
- Date de publication: 2019-06-04
- Langue: Anglais
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Discover how to use proven spy techniques to bolster your business strategies - from self-advocation to selling to interviewing - and ultimately make more money with this unique guide....
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Prix courant: 24,46$ ou 1 crédit
Prix réduit: 24,46$ ou 1 crédit
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Communication Rx
- Transforming Healthcare Through Relationship-Centered Communication
- Auteur(s): Calvin L. Chou, Laura Cooley
- Narrateur(s): Neal Vickers
- Durée: 7 h et 52 min
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Research shows that nothing impacts patient experiences more than the quality of communication. The key to better healthcare outcomes is communication. Over the past four decades, the Academy of Communication in Healthcare has worked tirelessly with health systems, teaching communication skills that put relationships - between patients and providers, as well as among providers - at the center of care. Now, for the first time, ACH's proven and effective methodology is detailed in this invaluable step-by-step guide.
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Communication Rx
- Transforming Healthcare Through Relationship-Centered Communication
- Narrateur(s): Neal Vickers
- Durée: 7 h et 52 min
- Date de publication: 2021-08-03
- Langue: Anglais
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Research shows that nothing impacts patient experiences more than the quality of communication. While beneficial, the latest in cutting-edge technology and techniques aren't enough to ensure the best possible care for patients. The key to better healthcare outcomes is communication....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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Body Language Sales Secrets
- How to Read Prospects and Decode Subconscious Signals to Get Results and Close the Deal
- Auteur(s): Jim McCormick, Maryann Karinch
- Narrateur(s): Nancy Peterson
- Durée: 5 h et 40 min
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Body Language Sales Secrets helps salespeople at any level build rapport through active listening, invitational body language, and mirroring and reveals how their own body language can reinforce the perception of competence, relevance, and truth.
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Body Language Sales Secrets
- How to Read Prospects and Decode Subconscious Signals to Get Results and Close the Deal
- Narrateur(s): Nancy Peterson
- Durée: 5 h et 40 min
- Date de publication: 2018-10-09
- Langue: Anglais
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Body Language Sales Secrets helps salespeople at any level build rapport through active listening, invitational body language, and mirroring and reveals how their own body language can reinforce the perception of competence, relevance, and truth....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Relevance
- The Power to Change Minds and Behavior and Stay Ahead of the Competition
- Auteur(s): Andrea Coville, Paul B. Brown
- Narrateur(s): Karen Saltus
- Durée: 3 h et 15 min
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Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.
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Relevance
- The Power to Change Minds and Behavior and Stay Ahead of the Competition
- Narrateur(s): Karen Saltus
- Durée: 3 h et 15 min
- Date de publication: 2014-08-26
- Langue: Anglais
- Relevance takes us through the dimensions of relevance in order to find the starting point on the Relevance Scale: where we are and where to go from here....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Auteur(s): Patricia Fry
- Narrateur(s): Carol Kilgore
- Durée: 8 h et 28 min
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A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Narrateur(s): Carol Kilgore
- Durée: 8 h et 28 min
- Date de publication: 2013-01-27
- Langue: Anglais
- A unique and significant guide to selling more books through personal appearances and online interviews....
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Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Auteur(s): Mark Earls
- Narrateur(s): Dennis Holland
- Durée: 12 h et 50 min
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Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Narrateur(s): Dennis Holland
- Durée: 12 h et 50 min
- Date de publication: 2020-07-10
- Langue: Anglais
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The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Tactical Transparency
- How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
- Auteur(s): John C. Havens, Shel Holtz
- Narrateur(s): Victor Bevine
- Durée: 8 h et 52 min
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While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the 21st century.
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Tactical Transparency
- How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
- Narrateur(s): Victor Bevine
- Durée: 8 h et 52 min
- Date de publication: 2020-07-09
- Langue: Anglais
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While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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Social Nation
- How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
- Auteur(s): Barry Libert
- Narrateur(s): Pete Larkin
- Durée: 5 h et 6 min
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This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.
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Social Nation
- How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
- Narrateur(s): Pete Larkin
- Durée: 5 h et 6 min
- Date de publication: 2020-07-10
- Langue: Anglais
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This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Make Your Mark in the Workplace
- How To Build Your Personal Brand
- Auteur(s): James Espey OBE
- Narrateur(s): Andrew Cullum
- Durée: 6 h et 10 min
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With over 50 years of experience in managing and developing top global brands such as Baileys and Malibu, James Espey has harnessed and refined his wisdom into 100 bite-sized tips that reveal what it really takes to be successful in the world of business. His clear, down-to-earth advice will help listeners at all stages of their career; from novices to middle-management, and from start-up entrepreneurs to Chief Executives...anyone looking to progress their career in business should have this audiobook.
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Make Your Mark in the Workplace
- How To Build Your Personal Brand
- Narrateur(s): Andrew Cullum
- Durée: 6 h et 10 min
- Date de publication: 2020-10-22
- Langue: Anglais
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With over 50 years of experience in managing and developing top global brands such as Baileys and Malibu, James Espey has harnessed and refined his wisdom into 100 bite-sized tips that reveal what it really takes to be successful in the world of business....
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Prix courant: 14,08$ ou 1 crédit
Prix réduit: 14,08$ ou 1 crédit
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Behavior: Improve Communication & Sales Performance in Real Estate
- Auteur(s): Brian Icenhower
- Narrateur(s): Ed Nash
- Durée: 4 h et 53 min
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In this engaging and easy-to-follow audiobook, veteran real estate coach and consultant Brian Icenhower shares what he has discovered about the crucial relationship between human behavior and every facet of the real estate business. From basic beginnings to a deep-dive into the DISC behavior model, this exhaustive book provides invaluable insights into the nature of behavior and how to apply it to everything you do in real estate.
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Behavior: Improve Communication & Sales Performance in Real Estate
- Narrateur(s): Ed Nash
- Durée: 4 h et 53 min
- Date de publication: 2018-11-12
- Langue: Anglais
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In this engaging and easy-to-follow audiobook, veteran real estate coach and consultant Brian Icenhower shares what he has discovered about the crucial relationship between human behavior and every facet of the real estate business. Listen to learn more....
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Prix courant: 20,19$ ou 1 crédit
Prix réduit: 20,19$ ou 1 crédit
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Magnetic Stories
- Connect with Customers and Engage Employees with Brand Storytelling
- Auteur(s): Gabrielle Dolan
- Narrateur(s): Katherine Littrell
- Durée: 5 h et 17 min
- Version intégrale
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Au global
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Performance
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Histoire
Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.
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Magnetic Stories
- Connect with Customers and Engage Employees with Brand Storytelling
- Narrateur(s): Katherine Littrell
- Durée: 5 h et 17 min
- Date de publication: 2021-04-13
- Langue: Anglais
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Your brand is the stories people share about you when you're not in the room. In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you can create and share stories that stick....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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