Marketing Communications
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Generational Marketing
- Communication Has Dramatically Changed
- Auteur(s): Lon Safko
- Narrateur(s): Robert Grothe
- Durée: 35 min
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The days of being excited and celebrating “social media” has run its course. Over the past decade plus, social media came into its own as the leading way to communicate for sales, customers service, transactional, spam, and for personal connection. Over the past three years, social media has become less and less effective as a communication tool. Using digital tools today has become much more complicated than ever before. Just having a Facebook page, a profile on LinkedIn, or sending out a few tweets no longer cuts it.
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Generational Marketing
- Communication Has Dramatically Changed
- Narrateur(s): Robert Grothe
- Durée: 35 min
- Date de publication: 2019-08-27
- Langue: Anglais
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The days of being excited and celebrating “social media” has run its course. Over the past decade plus, social media came into its own as the leading way to communicate for sales, customers service, transactional, spam, and for personal connection....
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Prix courant: 4,95$ ou 1 crédit
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The Decade of Do
- Insights Shaping the Future of Marketing and Communications
- Auteur(s): Richard Brett, Brian Corrigan, Bridget Jung
- Narrateur(s): Richard Brett
- Durée: 5 h et 31 min
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Since the start of the advertising industry in the 19th century, it has been about telling. Now, thanks to the social media and digital revolution, everyone has a voice. Welcome to the decade of do - a new era for marketing and communications. It’s a time when people, brands, and organizations are taking on the world’s problems and trying to solve them. This book looks at why this is happening, the pioneers who are driving it forward, and what this means for the rest of us.
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The Decade of Do
- Insights Shaping the Future of Marketing and Communications
- Narrateur(s): Richard Brett
- Durée: 5 h et 31 min
- Date de publication: 2020-12-15
- Langue: Anglais
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Welcome to the decade of do - a new era for marketing and communications. It’s a time when people, brands, and organizations are taking on the world’s problems and trying to solve them....
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Prix courant: 25,00$ ou 1 crédit
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What's the Big Idea?
- A Guide to Creative Marketing Communication
- Auteur(s): Jerry Bader
- Narrateur(s): Cynthia Stone
- Durée: 56 min
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What's the Big Idea? lays out 28 optional approaches for creating the high concept that can be the center point of all marketing decisions a business needs to make. By using one of these concepts, entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and, more importantly, avoid wasting money on fad, over-hyped tactics that may be suitable for some, but may not be suitable for everyone.
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What's the Big Idea?
- A Guide to Creative Marketing Communication
- Narrateur(s): Cynthia Stone
- Durée: 56 min
- Date de publication: 2018-12-24
- Langue: Anglais
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What's the Big Idea? lays out 28 optional approaches for creating the high concept that can be the center point of all marketing decisions a business needs to make....
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Prix courant: 4,95$ ou 1 crédit
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La prospection téléphonique
- Coaching pro 53
- Auteur(s): Noé Spies
- Narrateur(s): Alban Barthélemy
- Durée: 30 min
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Comment vendre efficacement son produit au téléphone ? Comment intéresser le client potentiel dès la première accroche ? Ce genre d'interrogation est légitime, car la téléprospection n'est pas aisée à maîtriser et peut même se révéler éprouvante pour qui ne sait comment l'aborder. Pourtant, elle n'a que des avantages pour l'entreprise : démarchage respectueux de l'emploi du temps de la cible, contact direct et rapide, pas de déplacement, recueil d'informations même en cas de désintérêt du prospect, etc.
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Rien de nouveau...
- Écrit par James le 2019-12-09
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La prospection téléphonique
- Coaching pro 53
- Narrateur(s): Alban Barthélemy
- Série: Coaching pro
- Durée: 30 min
- Date de publication: 2017-11-26
- Langue: Français
- Comment vendre efficacement son produit au téléphone ? Comment intéresser le client potentiel dès la première accroche ? Ce genre d'interrogation...
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Prix courant: 7,00$ ou 1 crédit
Prix réduit: 7,00$ ou 1 crédit
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Communication Skills for Product Managers
- The Communication Skills that Product Managers Need to Know How to Use in Order to Have a Successful Product
- Auteur(s): Jim Anderson
- Narrateur(s): Jim Anderson
- Durée: 48 min
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Do product managers have super powers? Probably not, but there are some product managers who seem to be more successful than others. These "super" product managers seem to be able to make things happen almost effortlessly. What's their secret?
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Communication Skills for Product Managers
- The Communication Skills that Product Managers Need to Know How to Use in Order to Have a Successful Product
- Narrateur(s): Jim Anderson
- Durée: 48 min
- Date de publication: 2013-12-09
- Langue: Anglais
- Do product managers have super powers?...
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Prix courant: 5,22$ ou 1 crédit
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Creative Writing: From Think to Ink
- Learn How to Unleash Your Creative Self and Discover Why You Don't Need 1000 Writing Prompts to Blast Away Your Writer's Block and Improve Your Writing Skills
- Auteur(s): Simeon Lindstrom
- Narrateur(s): Craig Beck
- Durée: 1 h et 57 min
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At the root of all creative expression is a deep, inborn, and very human desire to be heard and understood. Ask yourself this simple question: why write at all? Once you've managed to answer this question for yourself, you'll have found something that will be incredibly valuable to your writing career, wherever it takes you: your purpose. Tapping into the deep roots of why you are compelled to write at all is a brilliant way to unlock your true motivations and your ultimate reason for writing.
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Nothing about stimulating creativity
- Écrit par ATMQ le 2018-12-27
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Creative Writing: From Think to Ink
- Learn How to Unleash Your Creative Self and Discover Why You Don't Need 1000 Writing Prompts to Blast Away Your Writer's Block and Improve Your Writing Skills
- Narrateur(s): Craig Beck
- Durée: 1 h et 57 min
- Date de publication: 2016-10-13
- Langue: Anglais
- Plenty of writing advice out there is focused on the nuts and bolts of writing. How to do it, when, how to market it and where, etc. But this is not that sort of book....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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Facebook Marketing Advertising 2020
- The Ultimate Beginners Guide with the Latest Strategies on How to Become a Top Influencer Even if You Have a Small Business (Social Media Mastery Ads Guide)
- Auteur(s): Robert Grow
- Narrateur(s): Cory Warner
- Durée: 4 h et 24 min
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Whether you are just starting or established your business 10 years ago, you will be able to grow your business with Facebook. If you haven’t created your Facebook business page, this is your first step. From there, you can create advertisements following your schedule and budget. By paying attention to your customers’ needs and wants, you will be able to develop some of the most engaging advertisements for your target audience.
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Facebook Marketing Advertising 2020
- The Ultimate Beginners Guide with the Latest Strategies on How to Become a Top Influencer Even if You Have a Small Business (Social Media Mastery Ads Guide)
- Narrateur(s): Cory Warner
- Durée: 4 h et 24 min
- Date de publication: 2019-12-31
- Langue: Anglais
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Whether you are just starting or established your business 10 years ago, you will be able to grow your business with Facebook. If you haven’t created your Facebook business page, this is your first step....
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Prix courant: 15,10$ ou 1 crédit
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Putting Stories to Work
- Mastering Business Storytelling
- Auteur(s): Shawn Callahan
- Narrateur(s): Shawn Callahan
- Durée: 7 h et 33 min
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The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work.
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Putting Stories to Work
- Mastering Business Storytelling
- Narrateur(s): Shawn Callahan
- Durée: 7 h et 33 min
- Date de publication: 2018-04-12
- Langue: Anglais
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The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a reliable method....
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Prix courant: 15,12$ ou 1 crédit
Prix réduit: 15,12$ ou 1 crédit
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Public Speaking Principles
- The Success Guide for Beginners to Efficient Communication and Presentation Skills. How to Rapidly Lose Fear & Excite Your Audience as a Confident Speaker Without Anxiety
- Auteur(s): Gerard Shaw
- Narrateur(s): John-Michael Jalonen
- Durée: 3 h et 7 min
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If you’re like most of us, you openly admire and, maybe, secretly envy those who can stand fearlessly in front of a crowd and deliver an inspiring speech effortlessly. But what if you could be one of these chosen few? What if you could make your message clear and powerful and turn passive listeners into excited followers? Yes, you can do it even if you’re introverted. If you think that you’re “just not cut out for public speaking”, stop and think again. Don’t let your amazing ideas wither away unheard.
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valueless.
- Écrit par Enochgrail le 2023-06-06
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Public Speaking Principles
- The Success Guide for Beginners to Efficient Communication and Presentation Skills. How to Rapidly Lose Fear & Excite Your Audience as a Confident Speaker Without Anxiety
- Narrateur(s): John-Michael Jalonen
- Durée: 3 h et 7 min
- Date de publication: 2020-03-04
- Langue: Anglais
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If you’re like most of us, you openly admire and, maybe, secretly envy those who can stand fearlessly in front of a crowd and deliver an inspiring speech effortlessly. But what if you could be one of these chosen few? What if you could make your message clear and powerful? Find out....
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Prix courant: 18,74$ ou 1 crédit
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Auteur(s): Sally Susman
- Narrateur(s): Sally Susman
- Durée: 7 h et 38 min
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Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Narrateur(s): Sally Susman
- Durée: 7 h et 38 min
- Date de publication: 2023-03-28
- Langue: Anglais
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Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine....
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Prix courant: 22,26$ ou 1 crédit
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LinkedIn Sales Machine
- The Secret Strategy to Generate Leads and Sales on LinkedIn - in 30 Minutes/Day
- Auteur(s): Raza Imam
- Narrateur(s): Jeffrey Alan Crowe
- Durée: 1 h et 26 min
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I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.
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NOT BAD, BUT
- Écrit par Purchaser le 2021-02-02
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LinkedIn Sales Machine
- The Secret Strategy to Generate Leads and Sales on LinkedIn - in 30 Minutes/Day
- Narrateur(s): Jeffrey Alan Crowe
- Durée: 1 h et 26 min
- Date de publication: 2019-05-29
- Langue: Anglais
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I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Let the Story Do the Work
- The Art of Storytelling for Business Success
- Auteur(s): Esther K. Choy
- Narrateur(s): Emily Woo Zeller
- Durée: 7 h et 19 min
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It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.
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Let the Story Do the Work
- The Art of Storytelling for Business Success
- Narrateur(s): Emily Woo Zeller
- Durée: 7 h et 19 min
- Date de publication: 2017-09-05
- Langue: Anglais
- It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it....
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Prix courant: 26,00$ ou 1 crédit
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Reputation Rules
- Strategies for Building Your Company’s Most Valuable Asset
- Auteur(s): Daniel Diermeier
- Narrateur(s): Todd Barsness
- Durée: 10 h et 5 min
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Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you.
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Reputation Rules
- Strategies for Building Your Company’s Most Valuable Asset
- Narrateur(s): Todd Barsness
- Durée: 10 h et 5 min
- Date de publication: 2022-03-21
- Langue: Anglais
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Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you....
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Prix courant: 28,72$ ou 1 crédit
Prix réduit: 28,72$ ou 1 crédit
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- Auteur(s): Blake Morgan
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 38 min
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With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.
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The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 38 min
- Date de publication: 2019-10-29
- Langue: Anglais
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In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective....
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Prix courant: 25,63$ ou 1 crédit
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Killing the Sale
- Auteur(s): Todd Duncan
- Narrateur(s): Todd Duncan
- Durée: 4 h et 10 min
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Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make, and offers insight on how to avoid them. Duncan addresses the catastrophic mistakes that are commonly made, such as selling your product before knowing your customer or making unplanned calls on unknown customers, with clarity and directness.
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Killing the Sale
- Narrateur(s): Todd Duncan
- Durée: 4 h et 10 min
- Date de publication: 2004-07-22
- Langue: Anglais
- Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make....
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Prix courant: 25,24$ ou 1 crédit
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Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand
- Auteur(s): Chase Barlow
- Narrateur(s): Ivan Busenius
- Durée: 3 h et 30 min
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Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.
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Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand
- Narrateur(s): Ivan Busenius
- Durée: 3 h et 30 min
- Date de publication: 2020-08-21
- Langue: Anglais
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Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts....
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Prix courant: 18,74$ ou 1 crédit
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Emotional Intelligence for Sales Leadership
- The Secret to Building High-Performance Sales Teams
- Auteur(s): Colleen Stanley
- Narrateur(s): Colleen Stanley
- Durée: 6 h et 50 min
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Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.
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Great insights into EI in Sales.
- Écrit par Darrell Ellens le 2021-10-31
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Emotional Intelligence for Sales Leadership
- The Secret to Building High-Performance Sales Teams
- Narrateur(s): Colleen Stanley
- Durée: 6 h et 50 min
- Date de publication: 2020-06-16
- Langue: Anglais
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Learn how emotional intelligence and the developing critical soft skills required for relationship-building outperform yet more sales technology and fad techniques....
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Prix courant: 25,63$ ou 1 crédit
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Unreceptive
- A Better Way to Sell, Lead, and Influence
- Auteur(s): Tom Stanfill
- Narrateur(s): Tom Parks
- Durée: 8 h et 31 min
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A large and growing number of people are distracted, overwhelmed, and isolated today and this has resulted in a steep decline in receptivity to another sales pitch, call, or email. And the harder you try to sell, the greater the resistance. Unreceptive reveals the surprisingly simple and refreshing solution to this problem that is a sharp contrast to traditional approaches to selling, revealing why the receptivity of an audience is far more important than the power of the message.
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Unreceptive
- A Better Way to Sell, Lead, and Influence
- Narrateur(s): Tom Parks
- Durée: 8 h et 31 min
- Date de publication: 2021-11-09
- Langue: Anglais
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In this groundbreaking new guide, Tom Stanfill shares his proven methodology, road- tested over decades by hundreds of thousands of sales professionals, workshop participants, and industry experts, on how to convert even the most disinterested prospects and customers....
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Network Marketing for Introverts
- Guide to Success for the Shy Network Marketer
- Auteur(s): Argena Olivis
- Narrateur(s): Jane M. Held
- Durée: 1 h et 32 min
- Version intégrale
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Au global
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Performance
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Histoire
Not everyone is outgoing, polished, courageous, and loud. In this book you'll discover how you can be yourself and still crush it in your network marketing company. Be prepared to learn how introversion impacts your business, alternative strategies to get customers and recruits, and more....
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Good advice
- Écrit par Amazon Customer le 2018-08-13
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Network Marketing for Introverts
- Guide to Success for the Shy Network Marketer
- Narrateur(s): Jane M. Held
- Durée: 1 h et 32 min
- Date de publication: 2015-06-23
- Langue: Anglais
- Not everyone is outgoing, polished, courageous, and loud. In this book you'll discover how you can be yourself and still crush it in your network marketing company....
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Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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Swag
- How to Choose and Use Promotional Products for Marketing Your Business
- Auteur(s): Heidi Thorne
- Narrateur(s): Heidi Thorne
- Durée: 2 h et 24 min
- Version intégrale
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Au global
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Performance
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Histoire
Swag. Whether you know it as "Stuff We All Get", "Souvenirs, Wearables, and Gifts", or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person, or cause. Swag is generally easy to buy, and it's easy to make mistakes that can be costly in dollars, image, and branding. This audiobook shows marketers how to buy it right using the "promo with purpose" concept.
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Swag
- How to Choose and Use Promotional Products for Marketing Your Business
- Narrateur(s): Heidi Thorne
- Durée: 2 h et 24 min
- Date de publication: 2018-07-27
- Langue: Anglais
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Swag is generally easy to buy, and it's easy to make mistakes that can be costly in dollars, image, and branding. This audiobook shows marketers how to buy it right using the "promo with purpose" concept....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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