Marketing Essentials

Every business has customers, and employers are seeking to hire, retain, and reward employees who have the skills, the knowledge, and the motivation to provide a consistently superior level of service to every customer, every day. No longer is a bright smile and a friendly hello enough to satisfy customers and keep them coming back. Employers and customers want customer service professionals.

Accelerate! is for anyone who wants to turbocharge their trades business. Whether your business is plumbing, electrical services, roofing, locksmithing, gardening, landscaping, painting and decorating, or kitchen fitting, this audiobook will help you get ahead and achieve real success.

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it's easy for you to make critical mistakes that can set you off-course and significantly decrease your chances for success. How many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make, you can greatly enhance your chances for success in the publishing world.

With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.

Be the best salesperson possible with the tips, tricks, and techniques found in this one book. In-depth research has been conducted to discover the traits of a successful salesperson. It starts with dressing for success and the body language you use to project yourself as a professional. Learn sales presentation techniques that will capture your audience’s attention. When you have them mesmerized with your every word, know what questions you need to ask to have them buy into the product that you are selling.

In this collection of eBay tips and hints are many that are difficult to find. Some maybe you're not supposed to know. Many were learned the hard way. Spare yourself the pain and suffering; listen to this book before selling or buying on eBay!

Social media selling secrets for coaches, consultants, service providers, and online store owners. The essential book to fill your social media channels, websites, and funnels with dream customers.

The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.

Thieves and scammers are on the prowl for easy targets who have significant exposed assets - and if you're a senior citizen who saved for retirement, you may be the perfect mark. Fran Tarkenton, the NFL Hall of Fame quarterback who became a successful entrepreneur, has partnered with certified public accountant and financial executive Rick Gossett to present this practical, up-to-date guide to scam-proofing your savings during your golden years.

Before dinner tonight, you will see hundreds of emails, ads, tweets, and posts. Yet by tomorrow morning, so much of these will be forgotten. Except, that is, for the stories. The ability to find, shape, and share your own most essential stories - told one to one and one to many - is one of your greatest assets as a leader.

I was executive director for a nonprofit for those with mental illness, I gave speeches from Washington DC to Berkeley. People told me to write a book, so I did. It was about 20 pages. Basically, it was on of my speeches. I decided I didn't know enough to write a book and to take a year to do some research. That research extended over four years. I self-published it five months before the advent of Kindle. I updated it, added about 80 pages and published a second edition in January of 2019.

As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing and storytelling, making quick connections and forecasting the future are vital for success. Are you prepared for the real world of public relations? In Smart Talk, PR veteran and multicultural marketing expert Melissa Vela-Williamson shares how public relations really works. She provides experience-based insight that bridges the gap between classroom and career, showing you how to avoid detrimental mistakes and excel from Day One.

A high-performing sales force is the backbone of any organization. They give value to a company's products and services, and they carry their brand in the marketplace. There is one consistent problem that many businesses share - finding, hiring, and motivating the best salespeople who will not just make calls and generate leads, but will close deals.

360 Degrees of Success gives you the tools and the formulas to create your 360 degrees of personal, professional and business success. You will learn how to link the 4 essential ingredients, Money, Relationships, Energy, Time...successfully in 90-180 days. If you are a professional--- 360 Degrees of Success is for you! A student graduating---seeking employment--- 360 Degrees of Success is for you!

Growth hacking began as a trend but is quickly becoming a necessity. With the ever-expanding growth of the Internet, growth hacking is absolutely vital when bringing products and services to customers. For years, marketers were in charge of pushing products while coders were fully responsible for entering and building code, or a platform. Now, however, these words have merged to create a single system of true growth, known as growth hacking. Get all the info you need here.

In Think Like a Publisher: 33 Essential Tips to Write, Promote, and Sell Your Book, Randy Davila explains the nuances of the publishing industry in plain English and gives authors all the tools necessary to be successful in today's rapidly changing publishing world.