Marketing Memoir

Here is the rags-to-riches story of the man who sliced, diced, and julienned his way into our hearts and wallets—Ron Popeil—packed with hands-on, nuts-and-bolts guidance on how anyone with a product idea can make big money.

In 2000, Chris Cicchinelli was 25 and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home and virtual party business featuring relationship enhancement products.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.

Paul John Knowles, nicknamed the Casanova Killer, went on a four-month killing spree in 1974. He still remains one of the lesser known serial killers of his generation. Learn all about this psychopath who wanted fame before his life ended.

From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter - the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today.

What can you do today to come more alive in all your tomorrows, no matter what? Have you ever felt that what you do is a reflection of what you’ve been taught and not a true reflection of who you are? Trek along with Tarek on his pilgrimage of physical and emotional endurance, of blistered feet and broken bikes, of the meeting of unlikely souls and the generosity of some inspiring people he met along the way.

Dan “Tito” Davis is the ultimate survivor. Having been an international fugitive for over 13 years, and across more than 54 countries, Tito had evaded the tough, three lettered trio of the F.B.I., C.I.A., and the D.E.A., and then, for good measure, the U.S. Marshals, Homeland Security, U.S. Customs, Interpol, local law enforcement agencies, immigration agents, mercenaries, guerrilla organisations, professional kidnappers, career hit-men, vigilantes, human traffickers, and most other entities worth being wanted by.

Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.

In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.

There's always been that one quiet kid in the back of the class. Perhaps they're a little shy, branded a misfit - maybe they dress a little funny...but they're always watching, always listening. That's me. I'm that kid. I've learned much by playing the role of an avid observer, and feel I must break my silence if only for a spell. Sitcoms have thrived on the silly subject matter of telephone support for decades, exposing the most despicable acts of customers and corporations alike.

It’s a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct-selling companies in the United States. Creative Memories reveals the 10 guiding principles she used to create her scrapbooking empire, teaching listeners how to use these principles to achieve success in their own lives.

Journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny post-war California, where a failed salesman started a vitamin business, through the suburbs of Michigan and North Carolina, where MLM bought its political protection, to the stadium-sized conventions where top sellers today preach to die-hard recruits. Little Bosses Everywhere exposes multilevel marketing as American capitalism’s stealthiest PR campaign: a cunning right-wing political project that has shaped nearly everything about how we live.

At an age when most are aiming for retirement, Bob Higgins moved to Uganda with his wife Carol. Over the course of fourteen years, they trained church leaders with the International School of Ministry video curriculum, provided clean water to rural communities, and ran a mobile clinic while establishing a home for children orphaned by rebel warfare in Northern Uganda.

Warfare, clandestine romance, intrigue, and Bordeaux wine mix in a feast of adventure in Volume II of Montfort: The Founder of Parliament. Viceroy Simon de Montfort learned the hard lessons of military strategy and politics that later enabled him to seize England and found Parliament, the first modern democracy.

An action filled memoir from the fastest stick horse in the Dakota's as a child, to Air Force fighter aircraft supersonic speeds to later in life, sailboat speeds. From Air Force Top Gun flying to later Airline International widebody 747 flying and cockpit fine dining. From farm boy cowboy boots to combat boots; then penny loafers and now boat shoes. And now, so importantly, my quest to Honor Our Creator "Abba" or "Daddy" of all mankind, for all my blessings that are available to all as well, by Honoring Our "Inner 'small' Voice."

A story about a former life-long pyramid scam and network marketing skeptic who becomes an industry leader!

When I bounced the idea of an accidental life off Jim Browne, my financial manager with a keen understanding of the human condition, he said that all of us benefit from serendipity, from the accidental life (we, in fact, met by happy accident). He added that my life was and is typical or perhaps a tad off the norm. Surely he's correct in that we all benefit from fortuitous events, but I think he's incorrect in that such events in my life are typical or normal.

Serve 2 Win, the first in a series of business guidebooks by entrepreneur coach and serial business owner, Mitch Durfee, offers an unusual approach to launching a small business. The single most successful basis for any entrepreneurial endeavor is that of being of service. Not only does a service-to-others approach attract customers and clients, it rewards business practitioners with an unshakeable sense of purpose, undergirded by the inherent happiness of using their expertise to assist others in need of help.

The story of Deaver Brown & Cross River facing two critical sales presentations to move forward the company created by Deaver Brown & Alex Goodwin. Contains key background information and analysis, plus 16 crucial questions for students to review to make their work more productive and meaningful. This is one of the few pure sales cases offered in business and MBA programs. Versions of this story are contained in Babson, Texas, Stanford, and Harvard case studies.