Marketing New Business
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Auteur(s): Marty Cagan
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Good for beginners
- Écrit par Mr. P le 2021-09-27
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
- Date de publication: 2018-03-20
- Langue: Anglais
- How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Stories Sell
- Storyworthy Strategies to Grow Your Business and Brand
- Auteur(s): Matthew Dicks, Masha Cresalia - foreword
- Narrateur(s): Matthew Dicks
- Durée: 12 h et 33 min
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An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies
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Stories Sell
- Storyworthy Strategies to Grow Your Business and Brand
- Narrateur(s): Matthew Dicks
- Durée: 12 h et 33 min
- Date de publication: 2024-06-11
- Langue: Anglais
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Bestselling novelist and consultant Matthew Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies.
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Prix courant: 25,20$ ou 1 crédit
Prix réduit: 25,20$ ou 1 crédit
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- Auteur(s): David Meerman Scott
- Narrateur(s): David Meerman Scott
- Durée: 10 h et 30 min
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Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- Narrateur(s): David Meerman Scott
- Durée: 10 h et 30 min
- Date de publication: 2020-07-27
- Langue: Anglais
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The New Rules of Sales and Service shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction.....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Auteur(s): Bridget Brennan
- Narrateur(s): Vanessa Daniels
- Durée: 7 h et 22 min
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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
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Meh
- Écrit par Manuel le 2020-11-08
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Narrateur(s): Vanessa Daniels
- Durée: 7 h et 22 min
- Date de publication: 2016-10-11
- Langue: Anglais
- If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....
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Prix courant: 30,55$ ou 1 crédit
Prix réduit: 30,55$ ou 1 crédit
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Buying Trances
- A New Psychology of Sales and Marketing
- Auteur(s): Joe Vitale
- Narrateur(s): Joe Vitale
- Durée: 5 h et 27 min
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Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.
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Buying Trances
- A New Psychology of Sales and Marketing
- Narrateur(s): Joe Vitale
- Durée: 5 h et 27 min
- Date de publication: 2007-05-08
- Langue: Anglais
- Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Auteur(s): Gabriel Weinberg, Justin Mares
- Narrateur(s): Gabriel Weinberg
- Durée: 7 h et 24 min
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Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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Must read for any startup founder
- Écrit par Brandon le 2018-09-19
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Narrateur(s): Gabriel Weinberg
- Durée: 7 h et 24 min
- Date de publication: 2015-10-23
- Langue: Anglais
- Traction will teach you the 19 channels you can use to build a customer base and how to pick the right ones for your business....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Auteur(s): Chris Farrell
- Narrateur(s): Chris Farrell
- Durée: 7 h et 7 min
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The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Narrateur(s): Chris Farrell
- Durée: 7 h et 7 min
- Date de publication: 2009-12-22
- Langue: Anglais
- As a once-in-a lifetime downturn continues, trusted finance reporter Chris Farrell explains that there is a silver lining to this cloud....
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Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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Secrets of Sand Hill Road
- Venture Capital and How to Get It
- Auteur(s): Scott Kupor, Eric Ries
- Narrateur(s): Sean Runnette
- Durée: 9 h et 48 min
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Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.
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Secrets of Sand Hill Road
- Venture Capital and How to Get It
- Narrateur(s): Sean Runnette
- Durée: 9 h et 48 min
- Date de publication: 2019-06-04
- Langue: Anglais
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In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Target Funding
- Discover a Proven System to Get the Money and Resources You Need Now in Order to Grow Your Business
- Auteur(s): Kedma Ough
- Narrateur(s): Kedma Ough
- Durée: 11 h et 59 min
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Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you - including conventional, alternative, and diversity funding - and how to access them based on your needs and your demographic, industry, location, and other variables.
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For US residents with ZERO knowledge only!
- Écrit par Tony le 2022-05-03
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Target Funding
- Discover a Proven System to Get the Money and Resources You Need Now in Order to Grow Your Business
- Narrateur(s): Kedma Ough
- Durée: 11 h et 59 min
- Date de publication: 2019-06-06
- Langue: Anglais
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Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you and how to access them based on your needs and your demographic, industry, location, and other variables....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- Auteur(s): Daymond John, Daniel Paisner
- Narrateur(s): Daymond John, Sway Calloway
- Durée: 8 h et 44 min
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Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.
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great read, written by a great entrepreneur
- Écrit par hamza le 2019-07-27
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The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- Narrateur(s): Daymond John, Sway Calloway
- Durée: 8 h et 44 min
- Date de publication: 2016-09-27
- Langue: Anglais
- The FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Energetic Selling and Marketing
- A New Way to Create Extraordinary Growth in Your Business
- Auteur(s): Lenka Lutonska
- Narrateur(s): Justine Harris
- Durée: 7 h et 18 min
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"Energetic Selling and Marketing" is not just a powerful business book. It’s an energetic experience. One that will change your business and life in ways you could not even imagine. In this revolutionary book, Lenka Lutonska, a pioneer of Business Energetics, will support you with this. You will explore the energetic nature of your business, and learn how to harmonize the five areas of your energy - and your business - to open brand new pathways to the success you desire.
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Energetic Selling and Marketing
- A New Way to Create Extraordinary Growth in Your Business
- Narrateur(s): Justine Harris
- Durée: 7 h et 18 min
- Date de publication: 2024-07-11
- Langue: Anglais
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"Energetic Selling and Marketing" is not just a powerful business book. It’s an energetic experience. One that will change your business and life in ways you could not even imagine.
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Auteur(s): Brad Flowers
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
- Date de publication: 2020-10-27
- Langue: Anglais
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The New Gold Standard
- 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 12 min
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The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization.
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The New Gold Standard
- 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 12 min
- Date de publication: 2014-12-16
- Langue: Anglais
- The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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New Markets for Artists
- How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More
- Auteur(s): Brainard Carey
- Narrateur(s): Richard Allen
- Durée: 6 h et 47 min
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This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.
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New Markets for Artists
- How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More
- Narrateur(s): Richard Allen
- Durée: 6 h et 47 min
- Date de publication: 2013-03-29
- Langue: Anglais
- This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Flip the Funnel
- How to Use Existing Customers to Gain New Ones
- Auteur(s): Joseph Jaffe
- Narrateur(s): Bruce Mann
- Durée: 10 h et 54 min
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If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.
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Flip the Funnel
- How to Use Existing Customers to Gain New Ones
- Narrateur(s): Bruce Mann
- Durée: 10 h et 54 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Why customer retention is the new acquisition....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Spotify Profits 2.0
- Music Marketing and Business Strategies for the New Singles Economy
- Auteur(s): Chris Greenwood
- Narrateur(s): Chris Greenwood
- Durée: 3 h et 2 min
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With a million monthly Spotify listeners and 130 million streams, Chris knows how to harness the power of this incredible music sharing platform. He understands how to trigger the algorithm, how to pitch and get added to editorial playlists, and how to co-create with other artists to enhance your profile and your reach.
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Spotify Profits 2.0
- Music Marketing and Business Strategies for the New Singles Economy
- Narrateur(s): Chris Greenwood
- Durée: 3 h et 2 min
- Date de publication: 2023-02-27
- Langue: Anglais
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With a million monthly Spotify listeners and 130 million streams, Chris knows how to harness the power of this incredible music sharing platform....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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UnSelling
- The New Customer Experience
- Auteur(s): Scott Stratten, Alison Kramer
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.
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UnSelling
- The New Customer Experience
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
- Date de publication: 2020-07-27
- Langue: Anglais
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Baseline Selling
- How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball
- Auteur(s): Dave Kurlan
- Narrateur(s): Mike Lenz
- Durée: 6 h et 1 min
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Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?
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Baseline Selling
- How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball
- Narrateur(s): Mike Lenz
- Durée: 6 h et 1 min
- Date de publication: 2016-08-30
- Langue: Anglais
- Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Auteur(s): Raja Rajamannar
- Narrateur(s): Josh Childs
- Durée: 6 h et 12 min
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Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
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Great insights from a remarkable marketer
- Écrit par Bruno D. le 2022-10-10
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Narrateur(s): Josh Childs
- Durée: 6 h et 12 min
- Date de publication: 2021-02-09
- Langue: Anglais
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Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Auteur(s): Marc Gobe
- Narrateur(s): DeMario Clarke
- Durée: 12 h et 42 min
- Version intégrale
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Au global
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Performance
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Histoire
Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrateur(s): DeMario Clarke
- Durée: 12 h et 42 min
- Date de publication: 2013-02-28
- Langue: Anglais
- Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
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Ne plus suivre le balado a échoué
Prix courant: 33,53$ ou 1 crédit
Prix réduit: 33,53$ ou 1 crédit
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