Marketing New Business
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Blue Ocean Classics
- Auteur(s): W. Chan Kim, Renee Mauborgne
- Narrateur(s): Steve Menasche
- Durée: 1 h et 52 min
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W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.
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Blue Ocean Classics
- Narrateur(s): Steve Menasche
- Durée: 1 h et 52 min
- Date de publication: 2019-08-20
- Langue: Anglais
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W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- Auteur(s): Ann Handley, C. C. Chapman
- Narrateur(s): Ann Handley, C. C. Chapman
- Durée: 6 h et 53 min
- Version intégrale
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Au global
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To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
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Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- Narrateur(s): Ann Handley, C. C. Chapman
- Durée: 6 h et 53 min
- Date de publication: 2011-08-18
- Langue: Anglais
- To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Auteur(s): Steve Stoute, Mim Eichler Rivas
- Narrateur(s): Kerry Washington
- Durée: 11 h et 59 min
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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Narrateur(s): Kerry Washington
- Durée: 11 h et 59 min
- Date de publication: 2014-04-03
- Langue: Anglais
- The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation....
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Prix courant: 20,15$ ou 1 crédit
Prix réduit: 20,15$ ou 1 crédit
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Hello, My Name Is Awesome
- How to Create Brand Names That Stick
- Auteur(s): Alexandra Watkins
- Narrateur(s): Gina Sorell
- Durée: 2 h et 22 min
- Version intégrale
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Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.
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Useful
- Écrit par Patricia le 2021-04-14
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Hello, My Name Is Awesome
- How to Create Brand Names That Stick
- Narrateur(s): Gina Sorell
- Durée: 2 h et 22 min
- Date de publication: 2014-09-24
- Langue: Anglais
- In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Auteur(s): Brad Flowers
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
- Date de publication: 2020-10-27
- Langue: Anglais
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- Auteur(s): Daymond John, Daniel Paisner
- Narrateur(s): Daymond John, Sway Calloway
- Durée: 8 h et 44 min
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Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.
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great read, written by a great entrepreneur
- Écrit par hamza le 2019-07-27
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The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- Narrateur(s): Daymond John, Sway Calloway
- Durée: 8 h et 44 min
- Date de publication: 2016-09-27
- Langue: Anglais
- The FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- Auteur(s): David Meerman Scott
- Narrateur(s): David Meerman Scott
- Durée: 10 h et 30 min
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Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- Narrateur(s): David Meerman Scott
- Durée: 10 h et 30 min
- Date de publication: 2020-07-27
- Langue: Anglais
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The New Rules of Sales and Service shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction.....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Stories Sell
- Storyworthy Strategies to Grow Your Business and Brand
- Auteur(s): Matthew Dicks, Masha Cresalia - foreword
- Narrateur(s): Matthew Dicks
- Durée: 12 h et 33 min
- Version intégrale
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An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies
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Stories Sell
- Storyworthy Strategies to Grow Your Business and Brand
- Narrateur(s): Matthew Dicks
- Durée: 12 h et 33 min
- Date de publication: 2024-06-11
- Langue: Anglais
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Bestselling novelist and consultant Matthew Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies.
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Prix courant: 25,20$ ou 1 crédit
Prix réduit: 25,20$ ou 1 crédit
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Auteur(s): Gabriel Weinberg, Justin Mares
- Narrateur(s): Gabriel Weinberg
- Durée: 7 h et 24 min
- Version intégrale
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Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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Must read for any startup founder
- Écrit par Brandon le 2018-09-19
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Narrateur(s): Gabriel Weinberg
- Durée: 7 h et 24 min
- Date de publication: 2015-10-23
- Langue: Anglais
- Traction will teach you the 19 channels you can use to build a customer base and how to pick the right ones for your business....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Target Funding
- Discover a Proven System to Get the Money and Resources You Need Now in Order to Grow Your Business
- Auteur(s): Kedma Ough
- Narrateur(s): Kedma Ough
- Durée: 11 h et 59 min
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Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you - including conventional, alternative, and diversity funding - and how to access them based on your needs and your demographic, industry, location, and other variables.
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For US residents with ZERO knowledge only!
- Écrit par Tony le 2022-05-03
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Target Funding
- Discover a Proven System to Get the Money and Resources You Need Now in Order to Grow Your Business
- Narrateur(s): Kedma Ough
- Durée: 11 h et 59 min
- Date de publication: 2019-06-06
- Langue: Anglais
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Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you and how to access them based on your needs and your demographic, industry, location, and other variables....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Ace It!
- How Sales Champions Win New Business
- Auteur(s): Bernie Weiss
- Narrateur(s): Bernie Weiss
- Durée: 7 h et 7 min
- Version intégrale
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With increased technological disruption and competitive pressure straining even the most established client relationships, generating new business revenue is more important than ever. Unfortunately, many salespeople are ill-equipped to make the vital transition from a more reactive account management style to a mindset that puts acquiring new customers at the center of their sales success.
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Ace It!
- How Sales Champions Win New Business
- Narrateur(s): Bernie Weiss
- Durée: 7 h et 7 min
- Date de publication: 2021-09-07
- Langue: Anglais
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With increased technological disruption and competitive pressure straining even the most established client relationships, generating new business revenue is more important than ever....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Auteur(s): Chris Farrell
- Narrateur(s): Chris Farrell
- Durée: 7 h et 7 min
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The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Narrateur(s): Chris Farrell
- Durée: 7 h et 7 min
- Date de publication: 2009-12-22
- Langue: Anglais
- As a once-in-a lifetime downturn continues, trusted finance reporter Chris Farrell explains that there is a silver lining to this cloud....
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Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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Flip the Funnel
- How to Use Existing Customers to Gain New Ones
- Auteur(s): Joseph Jaffe
- Narrateur(s): Bruce Mann
- Durée: 10 h et 54 min
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If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.
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Flip the Funnel
- How to Use Existing Customers to Gain New Ones
- Narrateur(s): Bruce Mann
- Durée: 10 h et 54 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Why customer retention is the new acquisition....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Secrets of Sand Hill Road
- Venture Capital and How to Get It
- Auteur(s): Scott Kupor, Eric Ries
- Narrateur(s): Sean Runnette
- Durée: 9 h et 48 min
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Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.
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Secrets of Sand Hill Road
- Venture Capital and How to Get It
- Narrateur(s): Sean Runnette
- Durée: 9 h et 48 min
- Date de publication: 2019-06-04
- Langue: Anglais
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In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Buying Trances
- A New Psychology of Sales and Marketing
- Auteur(s): Joe Vitale
- Narrateur(s): Joe Vitale
- Durée: 5 h et 27 min
- Version intégrale
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Au global
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Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.
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Buying Trances
- A New Psychology of Sales and Marketing
- Narrateur(s): Joe Vitale
- Durée: 5 h et 27 min
- Date de publication: 2007-05-08
- Langue: Anglais
- Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Friction
- Passion Brands in the Age of Disruption
- Auteur(s): Jeff Rosenblum, Jordan Berg
- Narrateur(s): Roger Wayne
- Durée: 3 h et 4 min
- Version intégrale
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Au global
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Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
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Friction
- Passion Brands in the Age of Disruption
- Narrateur(s): Roger Wayne
- Durée: 3 h et 4 min
- Date de publication: 2019-07-16
- Langue: Anglais
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Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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The Small Business Bible
- Auteur(s): Steven D. Strauss
- Narrateur(s): Howard Rypp
- Durée: 10 h et 22 min
- Version intégrale
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Au global
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Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't, with scores of tips, hints, insider information, and secrets of success, but it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses to grow and succeed.
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The Small Business Bible
- Narrateur(s): Howard Rypp
- Durée: 10 h et 22 min
- Date de publication: 2006-10-02
- Langue: Anglais
- Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive A-to-Z library of everything you might need to know....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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UnSelling
- The New Customer Experience
- Auteur(s): Scott Stratten, Alison Kramer
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
- Version intégrale
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Au global
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.
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UnSelling
- The New Customer Experience
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
- Date de publication: 2020-07-27
- Langue: Anglais
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Version intégrale
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Au global
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Date de publication: 2019-07-16
- Langue: Anglais
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In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use....
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 7 h et 27 min
- Version abrégée
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Au global
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Performance
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Histoire
Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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Small Is the New Big
- And 193 Other Riffs, Rants, and Remarkable Business Ideas
- Narrateur(s): Seth Godin
- Durée: 7 h et 27 min
- Date de publication: 2006-08-18
- Langue: Anglais
- Collected here for the first time are eight years of Seth Godin's very best blog posts, magazine columns, and e-books.
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Prix courant: 23,35$ ou 1 crédit
Prix réduit: 23,35$ ou 1 crédit
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