Marketing Presentations

Penguin presents the audio edition of The Contagious Commandments, written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors, but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution.

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories - and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business.

Storyshowing is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation, and inspiration, yet the disconnect remains - you're still only telling. To truly influence people, you need to go deeper than that - you need to show them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook.

Frustrated by endless indecisive meetings, lack of alignment, mistrust, blame games, turf wars, toxic colleagues and/or weak performance? All of these are a result of bad communication. And effective communication can solve them. Dr. Zweifel, former CEO, Columbia leadership professor, and award-winning author, has trained and coached over 5,000 executives to communicate effectively. Now he unpacks the toolbox he developed over three decades of working with CEOs, C-level executives, and even heads of state like Nelson Mandela to reveal the communication secrets of winners.

In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.

Everybody needs a coach. From Michael Jordan to Muhammad Ali, it has been proven that having the right people in your corner can only increase your odds of finding success. With decades of sales experience, Scott offers you simple-to-follow advice in bite-sized portions. Each clearly written chapter provides easily implemented strategies and exercises designed to take no more than half an hour each.

Here's the problem: In my work as a speaking coach people tell me all the time how much they dislike, even hate, speaking before others. And is it ever obvious when I sit in on their presentations... the shaky voices, the tense and uninspiring delivery, the red faces and off-putting body language.

The secret to success isn't always about technical skills. In fact they play a very small part in the grand scheme of things. I mean, if you think about it, we all know a braniac whiz who just can't get ahead in life, and when we look at them it's quite obvious. They don't know how to socialize, deal with conflicts, or even manage their own emotions. But here's the twist: Many of us are this way, just not at the extreme end of the spectrum. Sure, we may be playing the EQ game 10 times better than the braniac, but what if we played it 100 times better?

Think about it... If you ever find yourself up there in front of the room, giving talks or presentations lacking in confidence, expertise, or charisma, you don't lead, you don't convince, and you don't sell. Bottom line: Bad talks are bad for business. In this one-of-a-kind "Learn & Affirm" audio you will not only learn eight powerful strategies that will give you the ability to speak with poise, power, and pizzazz in front of any audience, but by using Stan Munslow's proven "Learn & Affirm" process, you will learn these strategies faster and more effectively than you ever thought possible.

Sooner or later, every business, association or organization will want to hold a meeting, seminar or trade show outside their regular offices. How do you find your way amongst the dizzying array of hotels, meeting halls, meal guarantees, accommodations arrangements, party packages, bar plans and billing procedures? Author Judy Williams, a veteran hotel and meeting planner, will guide you through the perils and pitfalls of organizing your event.

Eine erfolgreich durchgeführte Veranstaltung ist ein optimales Instrument, um neue Kunden zu gewinnen und Bestandskunden noch stärker zu binden. Sie bietet auch den idealen Rahmen, um Produkte und Dienstleistungen wirkungsvoll in der Öffentlichkeit zu präsentieren. Bei den eigenen Mitarbeitern sorgen ein gelungenes Kick-Off-Event oder eine emotionale Weihnachtsfeier für einen Motivationsschub und verstärken so die Identifikation mit dem Arbeitgeber.

In David Portney's workshops, he teaches powerful presentation and communication skills that will enable you to design and deliver your own money-making seminars. Now you, too, can benefit from his years of experience and avoid "reinventing the wheel".

In this sequel to his best-seller The System, master sales trainer Eric Lofholm lays out the seven-step sales scripting method he has used to help his clients generate over $500 million in revenue over the last two decades. Eric begins by showing you how to get over some of the common fears associated with sales scripting, such as fear of sounding rehearsed and scriptwriter's block.

This book contains proven steps and strategies on how to overcome your fear of speaking in public and make an impressive presentation. It will help you become more confident in speaking in front of large crowds whenever needed. More importantly, it will help you get your message across to your audience in a direct and clear way. After listening to this book, your fear of speaking in public will not be as much of a challenge as it is now.

Have you ever wondered why business presentations are so boring? Wouldn't it be great if presentations were as captivating as a good story or movie? We asked that question many years ago and found that the key to improving business presentations was storytelling. This book shows how to use Joseph Campbell's "Hero's Journey" story structure to create captivating and compelling business presentations.

How virtually anyone can be an effective public speaker and give powerful presentations. From nationally respected communications guru Dianna Booher, here is a complete program for business professionals who want to take their presentation skills and public speaking skills to a bold new level. Writing for sweaty-palmed beginners and seasoned execs alike, Booher delivers powerful, battle-tested strategies and tips guaranteed to transform fainthearted presenters into master communicators.

Haben Sie sich jemals gefragt, was die Stimme eines Menschen so überzeugend macht? In der heutigen Welt, in der Videocalls und Social-Media die sofortige Kommunikation mit jedem rund um den Globus ermöglichen, kann diese Kraft zu Ihrem Vorteil genutzt werden! Aber wie schaffen Sie es, mit Ihrer Stimme den Verkaufserfolg durch das gesprochene Wort zu steigern? Dieser Sales-up-Call gibt Ihnen direkt anwendbare Tipps für Vertrieb und Führung.

Miscommunication, missed communication, and forgotten communication can impact business and personal interactions, faster than almost anything else. To defend against this, Stop Pretending You’re Being Heard provides multiple methods that can help you get your messages heard, understood, and remembered - strategies that can improve both professional and personal communication.

あなたは、ビジネス系アニメーションをご存知ですか?エンターテイメントとしてテレビ等の媒体で広く視聴されているアニメではなく、会社が提供するサービスを紹介したり、新しい知識を取り入れ

The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past - the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.