Marketing Psychology
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Auteur(s): Robert Cialdini, María Serrano Giménez - translator
- Narrateur(s): José Manuel Vieira
- Durée: 10 h
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La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Narrateur(s): José Manuel Vieira
- Durée: 10 h
- Date de publication: 2023-06-08
- Langue: Espagnol
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Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....
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Prix courant: 23,30$ ou 1 crédit
Prix réduit: 23,30$ ou 1 crédit
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Selling Hate
- Marketing the Ku Klux Klan
- Auteur(s): Dale W. Laackman
- Narrateur(s): Jonathan Yen
- Durée: 11 h et 4 min
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The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. Tyler and Clarke took Simmons' dying and broken KKK, with its 2,000-3,000 associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million.
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Selling Hate
- Marketing the Ku Klux Klan
- Narrateur(s): Jonathan Yen
- Durée: 11 h et 4 min
- Date de publication: 2021-02-02
- Langue: Anglais
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The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Auteur(s): Matt Johnson PhD, Prince Ghuman
- Narrateur(s): Roger Wayne
- Durée: 8 h et 59 min
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrateur(s): Roger Wayne
- Durée: 8 h et 59 min
- Date de publication: 2020-05-19
- Langue: Anglais
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....
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Prix courant: 23,54$ ou 1 crédit
Prix réduit: 23,54$ ou 1 crédit
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The Voltage Effect
- How to Make Good Ideas Great and Great Ideas Scale
- Auteur(s): John A. List
- Narrateur(s): Will Damron
- Durée: 8 h et 26 min
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“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.
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typical academic
- Écrit par Utilisateur anonyme le 2022-12-14
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The Voltage Effect
- How to Make Good Ideas Great and Great Ideas Scale
- Narrateur(s): Will Damron
- Durée: 8 h et 26 min
- Date de publication: 2022-02-01
- Langue: Anglais
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A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Find How to Be Whole Again
- Defeat Fear of Abandonment, Anxiety, and Self-Doubt. Be an Emotionally Mature Adult Despite Coming from a Dysfunctional Family (Emotional Maturity, Book 2)
- Auteur(s): Zoe McKey
- Narrateur(s): Aida-Maria Boiesan
- Durée: 3 h et 41 min
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In this essential audiobook, best-selling author and former confidence coach Zoe McKey exposes the harmful consequences emotional unavailability and toxic relationships can have. Experiences with such people create a feeling of neglect, inadequacy, or unworthiness. Find ways to heal from the pain.
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Find How to Be Whole Again
- Defeat Fear of Abandonment, Anxiety, and Self-Doubt. Be an Emotionally Mature Adult Despite Coming from a Dysfunctional Family (Emotional Maturity, Book 2)
- Narrateur(s): Aida-Maria Boiesan
- Durée: 3 h et 41 min
- Date de publication: 2020-03-27
- Langue: Anglais
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In this essential audiobook, former confidence coach Zoe McKey exposes the harmful consequences emotional unavailability and toxic relationships can have. Experiences with such people create a feeling of neglect, inadequacy, or unworthiness. Find ways to heal from the pain....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Advocacy: Championing Ideas and Influencing Others
- Auteur(s): John A. Daly
- Narrateur(s): Tim Lundeen
- Durée: 16 h et 34 min
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When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.
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Advocacy: Championing Ideas and Influencing Others
- Narrateur(s): Tim Lundeen
- Durée: 16 h et 34 min
- Date de publication: 2012-11-10
- Langue: Anglais
- When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over....
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Prix courant: 33,01$ ou 1 crédit
Prix réduit: 33,01$ ou 1 crédit
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- Auteur(s): Drew Eric Whitman
- Narrateur(s): Johnny Heller
- Durée: 6 h et 33 min
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The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- Narrateur(s): Johnny Heller
- Durée: 6 h et 33 min
- Date de publication: 2023-10-02
- Langue: Anglais
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The latest book from Dr. Direct will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising....
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Prix courant: 20,15$ ou 1 crédit
Prix réduit: 20,15$ ou 1 crédit
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The Art of Manipulation
- 10 Powerful Techniques to Effectively Deal with Others, Influence Human Behavior, and Finally Get the Results You Want
- Auteur(s): Nick Anderson
- Narrateur(s): Barry Dean Evans
- Durée: 1 h et 23 min
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The Art of Manipulation offers you a framework to master powerful and practical ways to influence and control people’s behavior, negotiate better, make your pitch, and manipulate others to get what you want. The Art of Manipulation will reshape the way you think about influencing people and getting what you want. You will get tools and effective strategies - not mere theories, but real practical strategies and how-to’s to start transforming your thinking and behavior, influencing people, and thus, get desired results faster.
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The Art of Manipulation
- 10 Powerful Techniques to Effectively Deal with Others, Influence Human Behavior, and Finally Get the Results You Want
- Narrateur(s): Barry Dean Evans
- Durée: 1 h et 23 min
- Date de publication: 2020-01-28
- Langue: Anglais
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The Art of Manipulation offers you a framework to master powerful and practical ways to influence and control people’s behavior, negotiate better, make your pitch, and manipulate others to get what you want....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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NLP: Sales Psychology Playbook
- Your Secret Weapon for Transforming Your Sales Process and Doubling Your Conversion Rates with Proven NLP Tactics
- Auteur(s): Modern Psychology Publishing
- Narrateur(s): Terry F. Self
- Durée: 2 h et 13 min
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What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.
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NLP: Sales Psychology Playbook
- Your Secret Weapon for Transforming Your Sales Process and Doubling Your Conversion Rates with Proven NLP Tactics
- Narrateur(s): Terry F. Self
- Durée: 2 h et 13 min
- Date de publication: 2019-04-05
- Langue: Anglais
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What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? Listen to find out more....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The 1st-Time B2B SaaS Startup Founder's Compass
- 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success
- Auteur(s): Richmond Wong
- Narrateur(s): Richmond Wong
- Durée: 2 h et 57 min
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This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.
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The 1st-Time B2B SaaS Startup Founder's Compass
- 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success
- Narrateur(s): Richmond Wong
- Durée: 2 h et 57 min
- Date de publication: 2023-11-10
- Langue: Anglais
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This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- Auteur(s): Henrik Rodgers
- Narrateur(s): Ken Harrington
- Durée: 1 h et 54 min
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If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- Narrateur(s): Ken Harrington
- Durée: 1 h et 54 min
- Date de publication: 2019-10-28
- Langue: Anglais
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If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Winning the Brain Game
- Fixing the 7 Fatal Flaws of Thinking
- Auteur(s): Matthew E. May
- Narrateur(s): Alexander Cendese
- Durée: 4 h et 30 min
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Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.
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A valuable tool for any creative endeavor.
- Écrit par Roger Meloche le 2022-03-13
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Winning the Brain Game
- Fixing the 7 Fatal Flaws of Thinking
- Narrateur(s): Alexander Cendese
- Durée: 4 h et 30 min
- Date de publication: 2016-05-27
- Langue: Anglais
- Winning the Brain Game will lead you to better decision-making, higher levels of creativity, clearer strategies, and overall success in business, work and life....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Branding That Means Business
- How to Build Enduring Bonds Between Brands, Consumers and Markets
- Auteur(s): Matt Johnson, Tessa G. Misiaszek PhD
- Narrateur(s): Stephanie Cannon
- Durée: 6 h et 9 min
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How do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
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Branding That Means Business
- How to Build Enduring Bonds Between Brands, Consumers and Markets
- Narrateur(s): Stephanie Cannon
- Durée: 6 h et 9 min
- Date de publication: 2022-10-25
- Langue: Anglais
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How do you make sure your brand connects with consumers? Branding that Means Business shows listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- Auteur(s): Robert Godin, Seth Cialdini
- Narrateur(s): Jim D. Johnston
- Durée: 3 h et 40 min
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The marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.
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Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- Narrateur(s): Jim D. Johnston
- Durée: 3 h et 40 min
- Date de publication: 2020-04-27
- Langue: Anglais
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All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Psychology of Selling: Advanced EQ Strategies & Surefire Triggers to Boost Sales Instantly
- Use Emotional Intelligence Techniques to Make Your Pitch and Close the Deal Every Time
- Auteur(s): Avery Wright
- Narrateur(s): Jacob Buchholz
- Durée: 5 h
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Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.
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Psychology of Selling: Advanced EQ Strategies & Surefire Triggers to Boost Sales Instantly
- Use Emotional Intelligence Techniques to Make Your Pitch and Close the Deal Every Time
- Narrateur(s): Jacob Buchholz
- Durée: 5 h
- Date de publication: 2019-10-02
- Langue: Anglais
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The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect...
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Dealing with ADHD
- Auteur(s): David Rex Orgen
- Narrateur(s): Chloe Haynes
- Durée: 48 min
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Attention Deficit/Hyperactivity Disorder (ADHD) is not the "insignificant" disorder some imagine it to be. The "Cost of illness" associated with ADHD in the US is estimated to be over $74 billion. ADHD is the most common mental health disorder among children worldwide. While there is no cure for ADHD, effective management is achievable with the right resources.
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Dealing with ADHD
- Narrateur(s): Chloe Haynes
- Durée: 48 min
- Date de publication: 2024-07-17
- Langue: Anglais
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Attention Deficit/Hyperactivity Disorder (ADHD) is not the "insignificant" disorder some imagine it to be. The "Cost of illness" associated with ADHD in the US is estimated to be over $74 billion. ADHD is the most common mental health disorder among children worldwide.
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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Buying Trances
- A New Psychology of Sales and Marketing
- Auteur(s): Joe Vitale
- Narrateur(s): Joe Vitale
- Durée: 5 h et 27 min
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Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.
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Buying Trances
- A New Psychology of Sales and Marketing
- Narrateur(s): Joe Vitale
- Durée: 5 h et 27 min
- Date de publication: 2007-05-08
- Langue: Anglais
- Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Auteur(s): Michelle Baddeley
- Narrateur(s): Cat Gould
- Durée: 10 h et 21 min
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Narrateur(s): Cat Gould
- Durée: 10 h et 21 min
- Date de publication: 2018-07-10
- Langue: Anglais
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces and investigates why herding only sometimes works out well....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Spin
- Politics and Marketing in a Divided Age
- Auteur(s): Clive Veroni
- Narrateur(s): Clive Veroni
- Durée: 12 h et 57 min
- Version intégrale
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Au global
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Performance
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Histoire
In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.
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Surprisingly interesting.
- Écrit par PrimeBeforeItWasCool le 2019-03-28
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Spin
- Politics and Marketing in a Divided Age
- Narrateur(s): Clive Veroni
- Durée: 12 h et 57 min
- Date de publication: 2018-10-29
- Langue: Anglais
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In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing....
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Prix courant: 34,82$ ou 1 crédit
Prix réduit: 34,82$ ou 1 crédit
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Persuasion: The Psychology of Selling
- Proven Techniques, Strategies and Scripts to Close the Sale Every Time
- Auteur(s): Leonard Moore
- Narrateur(s): Gene Blake
- Durée: 2 h et 6 min
- Version intégrale
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Au global
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Performance
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Histoire
Sales may be about math, but the selling itself is based on psychology, understanding consumer mindset, and persuasion techniques. The good news is anyone can master the art of selling. It is a carefully cultivated and practiced skill that can help you in many situations in life. In this guide, you'll learn the best selling techniques and psychological strategies to close the sale every time. You'll be able to identify your target prospects, understand what drives people to make buying decisions, how to use emotions and facts to overcome objections, and close the sale.
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Persuasion: The Psychology of Selling
- Proven Techniques, Strategies and Scripts to Close the Sale Every Time
- Narrateur(s): Gene Blake
- Durée: 2 h et 6 min
- Date de publication: 2018-05-23
- Langue: Anglais
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In this guide, you'll learn the best selling techniques and psychological strategies to close the sale every time. You'll be able to identify your target prospects, understand what drives people to make buying decisions, how to use emotions and facts to overcome objections, and close the sale.
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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