Marketing Psychology
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The Age of Persuasion
- How Marketing Ate Our Culture
- Auteur(s): Terry O'Reilly, Mike Tennant
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
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The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.
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Wisdom to my ears
- Écrit par James O'Connor le 2020-02-28
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The Age of Persuasion
- How Marketing Ate Our Culture
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....
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Prix courant: 22,14$ ou 1 crédit
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Auteur(s): Tim Harford
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
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Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.
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Nice liste
- Écrit par M. Stork le 2021-02-27
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
- Date de publication: 2021-02-02
- Langue: Anglais
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From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....
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Prix réduit: 7,99$ (65% de réduction) ou 1 crédit
Prix courant: 23,31$
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Auteur(s): Nick Chater
- Narrateur(s): Nick Chater
- Durée: 7 h et 26 min
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Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Narrateur(s): Nick Chater
- Durée: 7 h et 26 min
- Date de publication: 2018-11-06
- Langue: Anglais
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In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth....
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Prix courant: 22,26$ ou 1 crédit
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The 21-Day Self-Love Challenge
- Learn How to Love Yourself Unconditionally, Cultivate Self-Worth, Self-Compassion and Confidence: 21-Day Challenges, Volume 6
- Auteur(s): 21-Day Challenges
- Narrateur(s): Amy Johnson
- Durée: 1 h et 8 min
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Most people nowadays suffer from low self-esteem. And of course we do! We live in a world where we call people who love themselves arrogant, where we encourage children to compete with one another in school, and where we immerse ourselves daily in media of all the millions of things we have to do before we are considered adequately lovable. The 21-day challenge will help you to develop self-love and acceptance in an easy step-by-step way....
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super helpful
- Écrit par Kaity Lawson le 2020-10-15
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The 21-Day Self-Love Challenge
- Learn How to Love Yourself Unconditionally, Cultivate Self-Worth, Self-Compassion and Confidence: 21-Day Challenges, Volume 6
- Narrateur(s): Amy Johnson
- Durée: 1 h et 8 min
- Date de publication: 2015-11-17
- Langue: Anglais
- Are you ready to learn how to truly love and accept yourself as the perfectly imperfect person you are now? The 21-Day Self-Love Challenge will help you to develop self-love....
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Prix courant: 9,34$ ou 1 crédit
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Auteur(s): Luke Burgis
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
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Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
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A real eye opener
- Écrit par sarah le 2024-03-05
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
- Date de publication: 2021-06-01
- Langue: Anglais
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A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....
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Made to Stick
- Why Some Ideas Survive and Others Die
- Auteur(s): Chip Heath, Dan Heath
- Narrateur(s): Charles Kahlenberg
- Durée: 8 h et 37 min
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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too much fluff
- Écrit par Par le 2021-06-22
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Made to Stick
- Why Some Ideas Survive and Others Die
- Narrateur(s): Charles Kahlenberg
- Durée: 8 h et 37 min
- Date de publication: 2006-12-18
- Langue: Anglais
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps....
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Prix courant: 17,48$ ou 1 crédit
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The Tipping Point
- Auteur(s): Malcolm Gladwell
- Narrateur(s): Malcolm Gladwell
- Durée: 3 h et 4 min
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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wonderfully thought provoking
- Écrit par Kyle le 2021-09-22
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The Tipping Point
- Narrateur(s): Malcolm Gladwell
- Durée: 3 h et 4 min
- Date de publication: 2006-04-01
- Langue: Anglais
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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior....
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Prix courant: 19,18$ ou 1 crédit
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Dropshipping Shopify 2022: $30,000/Month
- Includes: E-commerce Business, Private Label, Amazon FBA, Social Media Marketing 2022, Facebook, YouTube, Tiktok, Passive Income and The Psychology of Money
- Auteur(s): Peter Warren
- Narrateur(s): Matt Brown, Terry White, Joe Price
- Durée: 15 h et 15 min
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It’s true that the very nature of business has changed drastically over the last few decades. Going into business with the same model as you those used as recently as the year 2010 is a completely different ball game when compared to 2022. So, how can you set up your business to make you the most money possible, whilst also losing the least money possible on inventory and brick-and-mortar warehouse spaces?
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Dropshipping Shopify 2022: $30,000/Month
- Includes: E-commerce Business, Private Label, Amazon FBA, Social Media Marketing 2022, Facebook, YouTube, Tiktok, Passive Income and The Psychology of Money
- Narrateur(s): Matt Brown, Terry White, Joe Price
- Durée: 15 h et 15 min
- Date de publication: 2022-06-16
- Langue: Anglais
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It’s true that the very nature of business has changed drastically over the last few decades. Going into business with the same model as you those used as recently as the year 2010 is a completely different ball game when compared to 2022....
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Prix courant: 31,26$ ou 1 crédit
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Buying Trances
- A New Psychology of Sales and Marketing
- Auteur(s): Joe Vitale
- Narrateur(s): Joe Vitale
- Durée: 5 h et 27 min
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Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.
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Buying Trances
- A New Psychology of Sales and Marketing
- Narrateur(s): Joe Vitale
- Durée: 5 h et 27 min
- Date de publication: 2007-05-08
- Langue: Anglais
- Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant....
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Prix courant: 28,36$ ou 1 crédit
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Auteur(s): Michelle Baddeley
- Narrateur(s): Cat Gould
- Durée: 10 h et 21 min
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Narrateur(s): Cat Gould
- Durée: 10 h et 21 min
- Date de publication: 2018-07-10
- Langue: Anglais
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces and investigates why herding only sometimes works out well....
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Prix courant: 27,83$ ou 1 crédit
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Auteur(s): Robert J. Shiller
- Narrateur(s): Susan Osman, Robert J. Shiller - introduction
- Durée: 11 h et 7 min
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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Really enjoyed the book
- Écrit par Amazon Customer le 2021-03-14
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrateur(s): Susan Osman, Robert J. Shiller - introduction
- Durée: 11 h et 7 min
- Date de publication: 2019-10-01
- Langue: Anglais
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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Prix courant: 21,16$ ou 1 crédit
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Auteur(s): Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrateur(s): Blair Hardman
- Durée: 5 h et 22 min
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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well organized and shpportive
- Écrit par Good product le 2023-12-21
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Narrateur(s): Blair Hardman
- Durée: 5 h et 22 min
- Date de publication: 2009-02-17
- Langue: Anglais
- Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....
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Influence Is Your Superpower
- The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
- Auteur(s): Zoe Chance
- Narrateur(s): Zoe Chance
- Durée: 7 h et 10 min
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You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life.
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everything else is 2nd
- Écrit par derrick j campbell le 2022-02-27
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Influence Is Your Superpower
- The Science of Winning Hearts, Sparking Change, and Making Good Things Happen
- Narrateur(s): Zoe Chance
- Durée: 7 h et 10 min
- Date de publication: 2022-02-01
- Langue: Anglais
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You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life....
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Prix courant: 23,31$ ou 1 crédit
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For the Culture
- The Power Behind What We Buy, What We Do, and Who We Want to Be
- Auteur(s): Marcus Collins
- Narrateur(s): Cary Hite
- Durée: 9 h et 32 min
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We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we will contribute to those communities.
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For the Culture
- The Power Behind What We Buy, What We Do, and Who We Want to Be
- Narrateur(s): Cary Hite
- Durée: 9 h et 32 min
- Date de publication: 2023-05-02
- Langue: Anglais
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The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows listeners how to harness culture to inspire other people to share their vision....
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Prix courant: 28,27$ ou 1 crédit
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Selling Hate
- Marketing the Ku Klux Klan
- Auteur(s): Dale W. Laackman
- Narrateur(s): Jonathan Yen
- Durée: 11 h et 4 min
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The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. Tyler and Clarke took Simmons' dying and broken KKK, with its 2,000-3,000 associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million.
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Selling Hate
- Marketing the Ku Klux Klan
- Narrateur(s): Jonathan Yen
- Durée: 11 h et 4 min
- Date de publication: 2021-02-02
- Langue: Anglais
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The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses....
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Prix courant: 22,26$ ou 1 crédit
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Auteur(s): Shane O'Mara
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
- Date de publication: 2021-05-04
- Langue: Anglais
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....
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Prix courant: 17,12$ ou 1 crédit
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Auteur(s): Drew Eric Whitman
- Narrateur(s): Johnny Heller
- Durée: 6 h et 17 min
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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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Only book I've ever read multiple times
- Écrit par Mike le 2018-02-22
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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Narrateur(s): Johnny Heller
- Durée: 6 h et 17 min
- Date de publication: 2017-05-12
- Langue: Anglais
- You are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion....
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Prix courant: 20,15$ ou 1 crédit
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Linchpin
- Are You Indispensable?
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 8 h et 19 min
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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almost good.
- Écrit par Utilisateur anonyme le 2018-12-21
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Linchpin
- Are You Indispensable?
- Narrateur(s): Seth Godin
- Durée: 8 h et 19 min
- Date de publication: 2010-01-26
- Langue: Anglais
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The best-selling author of Tribes and The Dip returns with his most powerful book yet....
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 7 h
- Version intégrale
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Au global
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Performance
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Histoire
How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
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A big nothing-burger
- Écrit par lyleg le 2023-03-07
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Narrateur(s): Ryan Holiday
- Durée: 7 h
- Date de publication: 2017-07-18
- Langue: Anglais
- How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses....
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Leading with Noble Purpose
- How to Create a Tribe of True Believers
- Auteur(s): Lisa Earle McLeod
- Narrateur(s): Hillary Huber
- Durée: 7 h et 23 min
- Version intégrale
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Au global
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Performance
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Histoire
We made some incorrect assumptions about work, and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.
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Leading with Noble Purpose
- How to Create a Tribe of True Believers
- Narrateur(s): Hillary Huber
- Durée: 7 h et 23 min
- Date de publication: 2017-02-24
- Langue: Anglais
- Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work....
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Prix courant: 33,39$ ou 1 crédit
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