Marketing Psychology
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A psicologia do dinheiro
- Descubra como as emoções influenciam nossas escolhas financeiras e aprenda a tomar decisões mais inteligentes
- Auteur(s): Dan Ariely, Jeff Kreisler
- Narrateur(s): Reinaldo Rodrigues
- Durée: 9 h et 56 min
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Histoire
Neste livro, o consagrado psicólogo Dan Ariely uniu forças com o comediante Jeff Kreisler para revelar como as emoções dominam nossa maneira de lidar com o dinheiro e para derrubar as mais consagradas—e equivocadas—premissas das finanças pessoais.
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A psicologia do dinheiro
- Descubra como as emoções influenciam nossas escolhas financeiras e aprenda a tomar decisões mais inteligentes
- Narrateur(s): Reinaldo Rodrigues
- Durée: 9 h et 56 min
- Date de publication: 2022-03-24
- Langue: Portugais
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Neste livro, o consagrado psicólogo Dan Ariely uniu forças com o comediante Jeff Kreisler para revelar como as emoções dominam nossa maneira de lidar com o dinheiro e para derrubar as mais consagradas—e equivocadas—premissas das finanças pessoais....
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Prix courant: 20,13$ ou 1 crédit
Prix réduit: 20,13$ ou 1 crédit
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Linchpin
- Are You Indispensable? (Abridged)
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 16 min
- Version abrégée
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There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations.
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Linchpin
- Are You Indispensable? (Abridged)
- Narrateur(s): Seth Godin
- Durée: 2 h et 16 min
- Date de publication: 2010-02-09
- Langue: Anglais
- There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins....
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Prix courant: 11,66$ ou 1 crédit
Prix réduit: 11,66$ ou 1 crédit
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
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From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Date de publication: 2011-09-20
- Langue: Anglais
- From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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The Systems Thinker - Mental Models
- Take Control Over Your Thought Patterns. Learn Advanced Decision-Making and Problem-Solving Skills. (The Systems Thinker Series, Book 3)
- Auteur(s): Albert Rutherford
- Narrateur(s): Russell Newton
- Durée: 2 h et 48 min
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Regain focus. Select relevant information. Make quick and clear decisions. We are dealing with too many options, too much information, conflicting advice on general choices like what diet to choose, or who to choose as a mate. It’s hard to maintain focus and be confident in our decisions under such conditions. The Systems Thinker - Mental Models helps you make decisions based on your relevant thought patterns and true values. Finding the most relevant information to you, the best decision to you is a matter of exploring your thoughts and wants.
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The Systems Thinker - Mental Models
- Take Control Over Your Thought Patterns. Learn Advanced Decision-Making and Problem-Solving Skills. (The Systems Thinker Series, Book 3)
- Narrateur(s): Russell Newton
- Série: The Systems Thinker, Livre 3
- Durée: 2 h et 48 min
- Date de publication: 2020-03-25
- Langue: Anglais
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Regain focus. Select relevant information. Make quick and clear decisions. We are dealing with too many options, too much information, conflicting advice on general choices like what diet to choose, or who to choose as a mate....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Warrior Princess Submissive
- Auteur(s): Michael Makai
- Narrateur(s): Naughty Sound, Tobias Ezra Queen
- Durée: 4 h et 15 min
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Ever get the feeling, when you hear about all the "classic" categories of submissive, that there must be one missing? You know which one we're talking about. The missing submissive is the one that is the wicked-smart, strong-willed, uber-competent, ultra-competitive, synergistic, switchy, crusader. She's no one's doormat, never a victim. She is a kick-ass submissive for the 21st century. Think: Xena, the Warrior Princess, kneeling at the feet of Hercules.
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The Warrior Princess Submissive
- Narrateur(s): Naughty Sound, Tobias Ezra Queen
- Durée: 4 h et 15 min
- Date de publication: 2015-07-07
- Langue: Anglais
- The missing submissive is the one that is the wicked-smart, strong-willed, uber-competent, ultra-competitive, synergistic, switchy, crusader....
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Prix courant: 19,78$ ou 1 crédit
Prix réduit: 19,78$ ou 1 crédit
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Binge Times
- Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
- Auteur(s): Dade Hayes, Dawn Chmielewski
- Narrateur(s): Will Damron
- Durée: 12 h et 24 min
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After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.
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Binge Times
- Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
- Narrateur(s): Will Damron
- Durée: 12 h et 24 min
- Date de publication: 2022-04-19
- Langue: Anglais
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After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game....
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Prix courant: 32,62$ ou 1 crédit
Prix réduit: 32,62$ ou 1 crédit
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The 7 Habits of Exceptionally Happy People
- A Powerful Approach to Happiness
- Auteur(s): Ingrid Lindberg
- Narrateur(s): Francie Wyck
- Durée: 1 h
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True happiness is an "inside job". Look at a happy person's life and you don't see any magic or unicorns. There's nothing in them that isn't also in you. Though external realities can certainly play a role, happiness doesn't spring from what you have, what happens to you, the situation you are in, where you are, or anything else. Happiness doesn't have much to do with money, with achievement, or with possessions, because plenty of people have all three and are still not happy. In this guide, we'll approach happiness not as something you have, but something you actively do.
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The 7 Habits of Exceptionally Happy People
- A Powerful Approach to Happiness
- Narrateur(s): Francie Wyck
- Durée: 1 h
- Date de publication: 2016-05-02
- Langue: Anglais
- True happiness is an "inside job". Look at a happy person's life and you don't see any magic or unicorns. There's nothing in them that isn't also in you....
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Prix courant: 9,34$ ou 1 crédit
Prix réduit: 9,34$ ou 1 crédit
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Find How to Be Whole Again
- Defeat Fear of Abandonment, Anxiety, and Self-Doubt. Be an Emotionally Mature Adult Despite Coming from a Dysfunctional Family (Emotional Maturity, Book 2)
- Auteur(s): Zoe McKey
- Narrateur(s): Aida-Maria Boiesan
- Durée: 3 h et 41 min
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In this essential audiobook, best-selling author and former confidence coach Zoe McKey exposes the harmful consequences emotional unavailability and toxic relationships can have. Experiences with such people create a feeling of neglect, inadequacy, or unworthiness. Find ways to heal from the pain.
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Find How to Be Whole Again
- Defeat Fear of Abandonment, Anxiety, and Self-Doubt. Be an Emotionally Mature Adult Despite Coming from a Dysfunctional Family (Emotional Maturity, Book 2)
- Narrateur(s): Aida-Maria Boiesan
- Durée: 3 h et 41 min
- Date de publication: 2020-03-27
- Langue: Anglais
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In this essential audiobook, former confidence coach Zoe McKey exposes the harmful consequences emotional unavailability and toxic relationships can have. Experiences with such people create a feeling of neglect, inadequacy, or unworthiness. Find ways to heal from the pain....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Brain Sell
- When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
- Auteur(s): David Lewis
- Narrateur(s): Steven Menasche
- Durée: 9 h et 26 min
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From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.
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The Brain Sell
- When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
- Narrateur(s): Steven Menasche
- Durée: 9 h et 26 min
- Date de publication: 2015-07-24
- Langue: Anglais
- Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the tools, techniques, technologies and psychologies seeking to make us all buy more....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Auteur(s): David Orrell
- Narrateur(s): Al Kessel
- Durée: 5 h et 45 min
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For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.
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Great content, poor narration
- Écrit par Kelly le 2022-09-04
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrateur(s): Al Kessel
- Série: Hot Science Series
- Durée: 5 h et 45 min
- Date de publication: 2021-06-29
- Langue: Anglais
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For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....
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Prix courant: 18,17$ ou 1 crédit
Prix réduit: 18,17$ ou 1 crédit
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Summary: Robert Cialdini's 'Influence'
- The Psychology of Persuasion, Revised Edition
- Auteur(s): Ant Hive Media
- Narrateur(s): Chrystianna Robinson
- Durée: 27 min
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This is a summary of the original book, Influence: The Psychology of Persuasion by Robert Cialdini. The book is an authoritative work on the art of persuasion. It discusses the mental attitudes that make you say "yes", and, more importantly, explains how to use these. The author walks you through six universal principles and explains how to be a skilled influencer, while at the same time knowing how to shield yourself from negative persuasions.
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Summary: Robert Cialdini's 'Influence'
- The Psychology of Persuasion, Revised Edition
- Narrateur(s): Chrystianna Robinson
- Durée: 27 min
- Date de publication: 2016-03-21
- Langue: Anglais
- The book is an authoritative work on the art of persuasion. It discusses the mental attitudes that make you say "yes", and, more importantly, explains how to use these....
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Prix courant: 5,31$ ou 1 crédit
Prix réduit: 5,31$ ou 1 crédit
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Conformity
- The Power of Social Influences
- Auteur(s): Cass R. Sunstein
- Narrateur(s): Jonathan Yen
- Durée: 5 h et 7 min
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We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
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Conformity
- Écrit par Reza le 2021-10-20
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Conformity
- The Power of Social Influences
- Narrateur(s): Jonathan Yen
- Durée: 5 h et 7 min
- Date de publication: 2019-05-28
- Langue: Anglais
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In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Spin
- Politics and Marketing in a Divided Age
- Auteur(s): Clive Veroni
- Narrateur(s): Clive Veroni
- Durée: 12 h et 57 min
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In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.
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Surprisingly interesting.
- Écrit par PrimeBeforeItWasCool le 2019-03-28
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Spin
- Politics and Marketing in a Divided Age
- Narrateur(s): Clive Veroni
- Durée: 12 h et 57 min
- Date de publication: 2018-10-29
- Langue: Anglais
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In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing....
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Prix courant: 35,51$ ou 1 crédit
Prix réduit: 35,51$ ou 1 crédit
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Applied Psychology
- Psychology and Acheivement
- Auteur(s): Warren Hilton
- Narrateur(s): Russ Williams
- Durée: 1 h et 30 min
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Applied Psychology: Psychology and Achievement is the first of a series of 12 volumes on the applications of psychology to the problems of personal and business efficiency.
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Applied Psychology
- Psychology and Acheivement
- Narrateur(s): Russ Williams
- Durée: 1 h et 30 min
- Date de publication: 2021-12-22
- Langue: Anglais
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Applied Psychology: Psychology and Achievement is the first of a series of 12 volumes on the applications of psychology to the problems of personal and business efficiency....
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Prix courant: 4,09$ ou 1 crédit
Prix réduit: 4,09$ ou 1 crédit
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Seeing the How
- Transforming What People Do, Not Buy, to Gain Market Advantage
- Auteur(s): Allen P. Adamson
- Narrateur(s): Alan Carlson
- Durée: 7 h et 18 min
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Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.
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Seeing the How
- Transforming What People Do, Not Buy, to Gain Market Advantage
- Narrateur(s): Alan Carlson
- Durée: 7 h et 18 min
- Date de publication: 2023-06-27
- Langue: Anglais
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Reimagine your brand, company, or idea through the lens of consumer experience....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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Emotional Intelligence for Sales Leadership
- The Secret to Building High-Performance Sales Teams
- Auteur(s): Colleen Stanley
- Narrateur(s): Colleen Stanley
- Durée: 6 h et 50 min
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Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.
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Great insights into EI in Sales.
- Écrit par Darrell Ellens le 2021-10-31
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Emotional Intelligence for Sales Leadership
- The Secret to Building High-Performance Sales Teams
- Narrateur(s): Colleen Stanley
- Durée: 6 h et 50 min
- Date de publication: 2020-06-16
- Langue: Anglais
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Learn how emotional intelligence and the developing critical soft skills required for relationship-building outperform yet more sales technology and fad techniques....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The 21-Day Weight Loss Challenge
- A Deep and No BS Step-by-Step Approach to Transforming Your Lifestyle
- Auteur(s): 21-Day Challenges
- Narrateur(s): Francie Wyck
- Durée: 1 h et 11 min
- Version intégrale
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What you can expect from this challenge is a no-nonsense, common-sense approach to shaking off some of the dieting industry's BS and trying to remember what our bodies know. We'll look at common-sense ways to gradually and safely lose weight that honor our instincts, not go against them.
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The 21-Day Weight Loss Challenge
- A Deep and No BS Step-by-Step Approach to Transforming Your Lifestyle
- Narrateur(s): Francie Wyck
- Durée: 1 h et 11 min
- Date de publication: 2016-01-26
- Langue: Anglais
- What you can expect from this challenge is a no-nonsense, common-sense approach to shaking off some of the dieting industry's BS and trying to remember what our bodies know....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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Persuasion: Mastery - How to Master Persuasion, Mind Control and NLP
- Persuasion, Book 2
- Auteur(s): Ryan James
- Narrateur(s): Miguel Rodriguez
- Durée: 1 h et 19 min
- Version intégrale
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Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion often gets a bad rap; naysayers call it manipulative. However, persuasion is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.
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Persuasion: Mastery - How to Master Persuasion, Mind Control and NLP
- Persuasion, Book 2
- Narrateur(s): Miguel Rodriguez
- Durée: 1 h et 19 min
- Date de publication: 2017-05-30
- Langue: Anglais
- Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Find out more....
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Prix courant: 7,11$ ou 1 crédit
Prix réduit: 7,11$ ou 1 crédit
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Big-Ticket Clients: You Can't Catch a Whale with a Worm™
- How to Use the Psychology of Story to Land Big-Ticket Clients Online (While Being Your Most Authentic Self)
- Auteur(s): Dr. Pelè Raymond Ugboajah
- Narrateur(s): Dr. Pelè Raymond Ugboajah
- Durée: 5 h et 40 min
- Version intégrale
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Au global
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Performance
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Histoire
In a noisy world of free templates and copycat marketing, looking and sounding like everyone else can literally destroy your business. What you need is a paradigm shift that positions you with not only what to do, but also why it works. If you want high-value clients, you need to build high-value, authentic relationships. The Big-Ticket Clients framework will give you the clarity and tools you need for that task.
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Big-Ticket Clients: You Can't Catch a Whale with a Worm™
- How to Use the Psychology of Story to Land Big-Ticket Clients Online (While Being Your Most Authentic Self)
- Narrateur(s): Dr. Pelè Raymond Ugboajah
- Durée: 5 h et 40 min
- Date de publication: 2019-06-07
- Langue: Anglais
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In a noisy world of free templates and copycat marketing, looking and sounding like everyone else can literally destroy your business. What you need is a paradigm shift that positions you with not only what to do, but also why it works....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Persuading People to Buy
- Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization
- Auteur(s): Marcia Yudkin
- Narrateur(s): Marcia Yudkin
- Durée: 2 h et 10 min
- Version intégrale
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Au global
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Performance
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Histoire
Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....
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Packed with important insights
- Écrit par Molly S le 2020-11-20
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Persuading People to Buy
- Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization
- Narrateur(s): Marcia Yudkin
- Durée: 2 h et 10 min
- Date de publication: 2011-11-17
- Langue: Anglais
- Attract interest, then nail the sale.With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 12,11$ ou 1 crédit
Prix réduit: 12,11$ ou 1 crédit
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