Marketing Psychology

If you are like many people, you struggle with weight loss. According to the CDC, over 49.1% of people have tried to lose weight in the last 12 months! The reality is with our modern life. It can be very difficult to lose weight. But you have a huge advantage, and you have the world's most powerful supercomputer at your disposal! Of course, I am talking about your mind. All you need to do is discover how to program it correctly. That is where this audiobook can help. With this audiobook, you can...

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

Por que continuamos com dor de cabeça depois de tomar um remédio barato, mas a dor vai embora com uma medicação cara? Por que ostentamos em refeições luxuosas, mas queremos economizar vinte centavos em uma lata de ervilha? Sempre acreditamos que nossas escolhas são inteligentes e racionais, mas Dan Ariely joga por terra essas crenças com revelações surpreendentes que mudam a forma como entendemos o comportamento humano.

The marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....

If your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. It’s no secret that the best salespeople have secrets that the rest don’t know, and Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need to start putting these secrets to work for you. The human brain is the most advanced computer ever created, able to process complex mental equations that would leave any man-made computer crying in a corner.

Applied Psychology: Psychology and Achievement is the first of a series of 12 volumes on the applications of psychology to the problems of personal and business efficiency.

Whether you're a professional, business executive, manager, salesperson, coach or parent — we're all required to call on our persuasive powers to get others to do what we'd like them to do. This book helps you to uncover these gifts. It reveals the secrets of persuasion and the skills you need to become a better, more effective influencer.

The Invisible Power of Persuasion: Master Consumer Psychology to Sell More and Sell Better Want to increase sales effortlessly? Discover the hidden psychological triggers that make people buy! In today’s competitive world, understanding consumer psychology is no longer an option—it’s a necessity. Whether you're an entrepreneur, marketer, salesperson, or business owner, mastering the science of persuasion will set you apart from the competition.

Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.

To be a true master at sales, you create a magnetic pull toward you and your offer. You learn to control your mind in such a way that you are able to quickly connect with, adapt to, and influence those you seek to do business with. In this book, you learn how to set up any sales relationship in such a way that you are not really selling. You are simply creating a buying opportunity that the prospect chooses to act on. It is their choice to buy because you have done everything they needed you to do to make the decision feel right, easy, and logical.

Neuromarketing is a way for companies to sell you on their product by going straight to your brain. They do this by studying the human brain as it reacts to various marketing stimuli. The value behind this research is huge. Many studies are happening around the world. Mental, or psychological, imagery is a mental technique used to help achieve certain goals through psychological imagery.

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion often gets a bad rap; naysayers call it manipulative. However, persuasion is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.

Unlock the power of artificial intelligence to transform your marketing and sales strategy. “AI and Buyer Psychology: Decoding Intent and Driving Conversions” is a cutting-edge guide that reveals how AI-driven customer behavior analysis can skyrocket your business’s growth. Written by Catholic Deacon John O’Maley – a West Point graduate, former U.S. Army Ranger Captain, and Procter & Gamble alumnus – this authoritative book blends disciplined insight with real-world business acumen.

Why do managers usually fail when it comes to motivating employees, in particular salespeople? What should they do instead? In answering those questions, author Mike Crandall recommends many innovative strategies inspired by the work of David Sandler, creator of the Sandler Selling System. To get the most from your organization, you need to understand why people show up for work and tie that reason to your company's mission. Crandall's book is about motivating yourself, your team, and your company at optimum levels.

The entire process of selling goods, personally, or by means of advertising or display, is essentially a mental process depending upon the state of mind induced in the purchaser, and that these states of mind are induced solely by reason of certain established principles of psychology.

En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.

What if I told you that there was a social media platform where you could drive consistent, passive traffic to your website without spending a DIME on advertising? And that your posts on this platform can generate potential leads for YEARS to come, rather than just disappearing immediately in a news feed? You would probably think I was crazy! But Pinterest does all of these things, and many marketers aren’t even aware of the amazing benefits of using Pinterest to promote their website, product, or service.

Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.