Mental Power

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.

You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential.

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same

Sex, Time, and Power offers a tantalizing answer to an age-old question: Why did big-brained Homo sapiens suddenly emerge some 150,000 years ago? The key, according to Shlain, is female sexuality. Drawing on an awesome breadth of research, he shows how, long ago, the narrowness of the newly bipedal human female's pelvis and the increasing size of infants' heads precipitated a crisis for the species. Natural selection allowed for reconfiguration of hormonal cycles, entraining women with the periodicity of the moon - and imbuing women with the concept of time.

An “absorbing, provocative, and far-reaching” (Kirkus Reviews, starred review) look at what power is, who gets it, and what happens when they do, based on over 500 interviews with those who (temporarily, at least) have had the upper hand - from the creator of the Power Corrupts podcast and Washington Post columnist Brian Klaas.

We are living in the age of anxiety, a situation that often makes us feel as if we are locked into an endless cycle of stress, sleeplessness, and worry. But what if we had a way to leverage our anxiety to help us solve problems and fortify our well-being? What if, instead of seeing anxiety as a curse, we could recognize it for the unique gift that it is? As a neuroscientist, Dr. Wendy Suzuki has discovered a paradigm-shifting truth about anxiety: Yes, it is uncomfortable, but it is also essential for our survival. In fact, anxiety is a key component of our ability to live optimally.

Your kids are the most important people in your lives. In this increasingly competitive and confusing world they need you to help them be their best. They need you to guide them in developing traits for success and happiness. Grit for Kids will teach you how to help your child to develop their own grit in just 16 easy-to-follow chapters. Each one contains real stories of real kids facing common situations, proven steps to take in these situations, and the outcomes after the steps were taken.

Little changes can make a big, big difference! In The Little Book of Big Change, psychologist Amy Johnson shows you how to rewire your brain and overcome your bad habits - once and for all. No matter what your bad habit is, you have the power to change it. Drawing on a powerful combination of neuroscience and spirituality, this book will show you that you are not your habits. Rather, your habits and addictions are the result of simple brain wiring that is easily reversed.

We live in a society where kids and parents are obsessed with early achievement, from getting perfect scores on SATs to getting into Ivy League colleges to landing an amazing job at Google or Facebook - or even better, creating a start-up with the potential to be the next Google or Facebook or Uber. We see software coders becoming millionaires or billionaires before age 30 and feel we are failing if we are not one of them.

From trauma educator and somatic guide Kimberly Ann Johnson comes a cutting-edge guide for tapping into the wisdom and resilience of the body to rewire the nervous system, heal from trauma, and live fully.

The Power of Body Language is your practical, personal playbook for getting what you desire from others—and zoning in on what others are saying to you without words. In an insightful and engaging narrative peppered with fascinating facts, nationally renowned body-language expert Tonya Reiman illuminates the hidden meaning behind specific gestures, facial cues, stances, and body movements, giving you a life-changing, career-saving, troubleshooting skill.

Hone your mental toughness so you can stand tall in the face of life’s biggest challenges. Life presents challenges for all human beings. They can arise in your career, relationships, or family life. It can sometimes feel like you are trying to fulfill too many roles, and when painful events occur, it can feel like the straw that broke the camel’s back.

At one point or another, we’ve all done something that undermines our best interests and intentions. Even the most successful people get in their own way - often without realizing it. In Stop Self-Sabotage, licensed clinical psychologist, tenured professor, and television personality Dr. Judy Ho takes a fresh look at self-sabotage to help us answer two vital questions: Why do we do it? How do we stop?

Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity - and why reclaiming face-to-face conversation can help us regain lost ground. We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection. Preeminent author and researcher Sherry Turkle has been studying digital culture for over 30 years. Long an enthusiast for its possibilities, here she investigates a troubling consequence.

Cultivate hope with strengths-based practices grounded in positive psychology. Learned Hopefulness offers powerful exercises grounded in evidence-based positive psychology to help you identify your strengths; ditch the self-limiting beliefs that diminish your capacity for positivity; and increase feelings of motivation, resiliency, and wellness.

A successful Wall Street trader turned Cambridge neuroscientist reveals the biology of boom and bust and how risk taking transforms our body chemistry, driving us to extremes of euphoria and risky behavior or stress and depression. The laws of financial boom and bust, it turns out, have more than a little to do with male hormones. In a series of groundbreaking experiments, Dr. John Coates identified a feedback loop between testosterone and success that dramatically lowers the fear of risk.

Tired of hate-liking other people’s engagement photos on Instagram? It’s time to completely obliterate the “good girl” inside of you. You know the one: She thrives on external validation, accepts whatever scraps of affection are thrown at her, and is always the first one to bend to someone else’s will. And she needs to get the hell out of here. While you may feel like you’re doing everything right, that doesn’t explain why all the guys are still swiping left. This book will.

In the high-pressure world of sports, female athletes often face a unique set of challenges. The expectations to be tough, competitive & to win, can conflict with the expectations to be feminine, flexible, and to conform to idealized body standards can be overwhelming. These pressures can impact performance, self-esteem, and well-being.

As Dr. Marian explains, while you may well think you speak only one language, in fact your mind accommodates multiple codes of communication. Some people speak Spanish, some Mandarin. Some speak poetry, some are fluent in math. The human brain is built to use multiple languages, and using more languages opens doors to creativity, brain health, and cognitive control. Every new language we speak shapes how we extract and interpret information.