Mental Power

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

"We are what we repeatedly do," Aristotle once said. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or finally tapping in to reserves of creativity. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects.

Thomas Troward was a judge in British-administered India who wrote and lectured widely on the power of the mind, and became president of the International New Thought Alliance. The Hidden Power comprises a collection of Troward's essays on consciousness, symbolism, psychology, and mental science.

It’s not your imagination: We’re living in a time of moral decline. Publicly, we’re bombarded with reports of government leaders acting against the welfare of their constituents; companies prioritizing profits over health, safety, and our best interests; and technology posing risks to society with few or no repercussions for those responsible. Personally, we may be conflicted about how much privacy to afford our children on the internet; how to make informed choices about our purchases and the companies we buy from; or how to handle misconduct we witness at home and at work.

Your kids are the most important people in your lives. In this increasingly competitive and confusing world they need you to help them be their best. They need you to guide them in developing traits for success and happiness. Grit for Kids will teach you how to help your child to develop their own grit in just 16 easy-to-follow chapters. Each one contains real stories of real kids facing common situations, proven steps to take in these situations, and the outcomes after the steps were taken.

There is so much we get wrong about power: who has it, what it looks like, and the role it plays in our lives. Grounded in over two decades’ worth of scientific research and inspired by the popular class of the same name at Stanford’s Graduate School of Business, Acting with Power offers a new and eye-opening paradigm that overturns everything we thought we knew about the nature of power.

Most of us have at some point in our lives felt like an outsider, sometimes considering ourselves "too weird" to fit in. Growing up as a Russian immigrant in West Texas, Olga Khazan always felt there was something different about her. This feeling has permeated her life, and as she embarked on a science writing career, she realized there were psychological connections between this feeling of being an outsider and both her struggles and successes later in life.

Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower", The Willpower Instinct is the first book to explain the science of self-control and how it can be harnessed to improve our health, happiness, and productivity. Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The Willpower Instinct explains exactly what willpower is, how it works, and why it matters

The chief scientist at the Institute of Noetic Sciences (IONS) turns a critical eye toward such practices as telepathy, clairvoyance, precognition, and psychokinesis. Are such powers really possible? Science says yes. According to noted scientist and best-selling author of The Conscious Universe, Dean Radin, magic is a natural aspect of reality, and each of us can tap into this power with diligent practice.

A powerful and inspiring examination of the connection between the potential for great talent and conditions commonly thought to be "disabilities", revealing how the source of our struggles can be the origin of our greatest strengths. In The Power of Different, psychiatrist and best-selling author Gail Saltz examines the latest scientific discoveries and profiles famous geniuses who have been diagnosed with all manner of brain "problems".

I Don’t Want to Be an Empath Anymore is a gift for the jaded empath searching for authenticity in spirituality, and spirituality in being authentic - something beyond the clichéd, positive affirmations that seem to invalidate our anger, sadness, and pain. When we feel broken - and when real damage has been done, it’s not always helpful to ignore our feelings and tell ourselves that we are perfect and whole.

It's never too late to chase your dreams: Before she discovered running, Nita Sweeney was 49-years-old, chronically depressed, occasionally manic, and unable to jog for more than 60 seconds at a time. Using exercise, Nita discovered an inner strength she didn't know she possessed, and with the help of her canine companion, she found herself on the way to completing her first marathon. In her memoir, Sweeney shares how she overcame emotional and physical challenges to finish the race and come back from the brink.

A new understanding of memory is emerging from the latest scientific research. In Why We Remember, pioneering neuroscientist and psychologist Charan Ranganath radically reframes the way we think about the everyday act of remembering. Combining accessible language with cutting-edge research, he reveals the surprising ways our brains record the past and how we use that information to understand who we are in the present, and to imagine and plan for the future.

Dark Manipulation for Women reveals the hidden secrets of influence and emotional mastery, empowering you to confidently navigate your personal and professional relationships. Whether you want to reclaim your power in love, assert control in the workplace, or transform how others perceive you, this guide is your key to unlocking the dark feminine energy that lies within.

We see on all sides men who seem to exert a wonderful and mysterious mental influence upon others - upon those associated with them, or upon the public mind. Leaders spring into prominence, apparently owing their power to some mysterious influence over the minds and wills of others. Some attain power and position - others attain wealth and social state, by reason of some inner force. When we meet certain people, we become at once impressed by a something about them that makes its power and influence felt by us.

In this insightful and functional book, Katherine Chambers gives listeners a firsthand look into the overriding concepts of mental toughness.

If you are not getting what you want in life, or even if your life is already amazing, by using the new science of Power Manifesting, it will take it to even greater heights of success, happiness and joy, in every area of your life! In the few hours that it takes you to listen to this book and do the techniques, you will start to notice massive changes in levels of motivation and positivity.

Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.

Your brain is the most essential organ in your body. The brain and spinal cord are intimately connected to every bodily system and organ, so when it is balanced everything in your body and mind will function more efficiently. It's vitally important to take proactive steps now, or you risk losing everything, including your ability to think clearly, be creative, remember details, solve problems and retain your memory.

From trauma educator and somatic guide Kimberly Ann Johnson comes a cutting-edge guide for tapping into the wisdom and resilience of the body to rewire the nervous system, heal from trauma, and live fully.