Modern Marketing

A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.

Achieve success in the dynamic world of digital marketing with this comprehensive and practical book.

While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: They were not selling the way they buy.

Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof.

En esta obra, te sumergirás en el fascinante mundo del marketing de contenidos y descubrirás estrategias probadas para crear, distribuir y analizar contenido relevante de manera efectiva. Ya seas un profesional experimentado en marketing, un emprendedor ambicioso o simplemente alguien que busca impulsar su presencia en línea, este libro ofrece ideas valiosas y herramientas esenciales para alcanzar tus objetivos.

Descubra cómo dominar el poder de los influenciadores con esta guía completa y actualizada. Ideal para profesionales, empresas y entusiastas del marketing, ofrece valiosos conocimientos para optimizar sus estrategias. Explore desde los fundamentos hasta las estrategias prácticas de identificación, abordaje y colaboración con influenciadores relevantes. Se destacan análisis profundos del papel de los influenciadores en la construcción de marcas y el compromiso del público.

Este libro es esencial para profesionales y empresas que buscan dominar las técnicas más innovadoras en desarrollo de productos y estrategias de marketing. La obra abarca metodologías contemporáneas como Lean Startup y prototipado rápido, proporcionando ejemplos exitosos que demuestran cómo estas técnicas aceleran el desarrollo de productos y reducen riesgos mediante iteraciones rápidas y retroalimentación continua.

Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

A unique guide in the business-to-business space, The Revenue Acceleration Rules provides a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales.

¡Descubra la Guía Definitiva para el Marketing Sostenible y la Responsabilidad Social Corporativa!Si eres un profesional, investigador o estudiante que busca entender e implementar prácticas de marketing que promuevan la sostenibilidad y la responsabilidad social corporativa, esta obra es esencial para ti. Con un enfoque didáctico, este libro ofrece valiosos conocimientos y ejemplos prácticos sobre cómo integrar la sostenibilidad en las estrategias de marketing.

Welcome to the new sales economy: the ever-changing intersection of business trends, technology, and cultural dynamics. It's disruptive. It's transformational. It's also full of opportunity. Left-field competition. Commoditization. App-like mindsets. Less loyalty. More decision makers. Faster ROI expectations. All of this has shifted what our prospects and clients need to succeed, and how they want to interact with and buy from us.

Guía Esencial de Marketing en Redes Sociales, Domina las Principales Plataformas Digitales. Esta guía es indispensable para profesionales de marketing, empresarios y estudiantes que buscan dominar el mundo de las redes sociales. Con un análisis detallado de las principales plataformas - Facebook, Instagram, Twitter, LinkedIn y TikTok - este libro enseña cómo crear estrategias de contenido atractivas y eficaces.

Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
Also available: Selling the Invisible

Most landscapers “lose on price” because their customers don’t understand why they’re different. Worse, they waste hundreds of hours a year chasing and trying to sell to bad fit customers...feeling like they have to take on every customer who calls while they wait for referrals because their marketing isn’t working the way they want it to. But it doesn’t have to be this way.

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.

Beherrschen Sie das digitale Marketing im Zeitalter der künstlichen Intelligenz: Ein umfassender Leitfaden für Fachleute und Unternehmer. Erreichen Sie Erfolg in der dynamischen Welt des digitalen Marketings mit diesem umfassenden und praktischen Buch.